Football Nike Sues Reebok for Selling NYJ Tebow Jerseys

Chiefnj2 · 03-28-2012, 11:16 AM

Nike (NKE) claimed in a lawsuit in U.S. District Court that Reebok International has used Tebow's name on Jets-related apparel without permission since it was announced last week that Tebow was traded from the Denver Broncos to New York.

The Tebow trade occurred just before Nike replaces Reebok as the official supplier of NFL team uniforms for the 2012 season.

The lawsuit, which seeks unspecified damages, claims Reebok misappropriated publicity rights, interfered with business relationships and unjustly enriched itself because it failed to get Tebow's permission before launching the products.

Reebok, based in Canton, Mass., did not immediately respond to a request seeking comment. The lawsuit said Reebok did not respond to demands to cease Tebow apparel sales after a Tebow representative sent a letter to the company Friday.

Reebok is a subsidiary of Adidas (ADDDF).

According to the lawsuit, new Nike-supplied uniforms for all 32 NFL teams will be unveiled next week in New York City, kicking off a five-year deal for Nike to be the league's exclusive provider of on-field apparel, including game uniforms and sideline apparel. Reebok was the supplier for the past decade.

The lawsuit said demands for Tebow-related Jets apparel was intense last week during a normally subdued time for NFL merchandise sales.

It said Nike, based in Beaverton, Ore., believes Reebok was shipping large volumes of Tebow-related apparel products to retailers for sale to the public this week, damaging Nike's ability to capitalize on a "unique and short-lived opportunity."

The lawsuit added that it was unlikely that a consumer who buys an unauthorized Tebow jersey or T-shirt from Reebok this week will buy an authorized Tebow item from Nike next week.

Frazod · 03-28-2012, 11:19 AM

Who the hell would want one?

BoneKrusher · 03-28-2012, 11:38 AM

Quote:

Originally Posted by frazod

Who the hell would want one?

maybe someone wanted for a crash test dummy.

**HemiEd** · 03-28-2012, 11:42 AM

Quote:

Originally Posted by frazod

Who the hell would want one?

Nobody I know, but he does have quite a following. I think this is the main reason NY wanted him, to sell the hype.

BoneKrusher · 03-28-2012, 11:45 AM

Quote:

Originally Posted by HemiEd

Nobody I know, but he does have quite a following. I think this is the main reason NY wanted him, to sell the hype.

that would be my guess.
it would be cool if all those Tebow/Broncos fans became Jets fans and did the billboard thing in NY.

**HemiEd** · 03-28-2012, 12:23 PM

Quote:

Originally Posted by BoneKrusher

that would be my guess.
it would be cool if all those Tebow/Broncos fans became Jets fans and did the billboard thing in NY.

Yep, they need constant fuel to feed that media frenzy. This ought to give them plenty of crap to media about for the next few years.

listopencil · 03-28-2012, 03:48 PM

Quote:

Originally Posted by frazod

Who the hell would want one?

There a ton of people out there who are just Tebow fans. It's like a cult.

Frazod · 03-28-2012, 03:54 PM

Quote:

Originally Posted by listopencil

There a ton of people out there who are just Tebow fans. It's like a cult.

He'd probably be a nice guy to have a beer with (assuming God allows him to drink), but that's not what I'm looking for in a quarterback.

listopencil · 03-28-2012, 03:56 PM

Quote:

Originally Posted by frazod

He'd probably be a nice guy to have a beer with (assuming God allows him to drink), but that's not what I'm looking for in a quarterback.

Oh sure. I like the kid. I admire his beliefs. You almost can't help rooting for him unless he's playing against your team. This cult-like following has little to do with football though.

Setsuna · 03-28-2012, 04:00 PM

Quote:

Originally Posted by listopencil

Oh sure. I like the kid. I admire his beliefs. You almost can't help rooting for him unless he's playing against your team. This cult-like following has little to do with football though.

Don't say true statements. They all foam at the mouth to get an insult in whenever his name is mentioned, but they damn sure take the time to respond to a thread about him. Sounds obsessed to me.

Epic Fail 007 · 03-28-2012, 11:41 AM

hmmmmmmmmmmmmmmm

mr. tegu · 03-28-2012, 11:43 AM

Poor Nike missing out on dozens of sales.

qabbaan · 03-28-2012, 11:50 AM

Same reason why if Tebow were here we would have plenty of people calling for him. Matt Sanchez and Mark Cassel leave fan bases crying for someone, anyone else. At least Tebow is a project rather than what Mark Cassel and Matt Sanchez are, which are decent backup QBs entrenched as starters only because the team has no other options.

ChiefsCountry · 03-28-2012, 11:57 AM

Quote:

Originally Posted by qabbaan

Same reason why if Tebow were here we would have plenty of people calling for him. Matt Sanchez and Mark Cassel leave fan bases crying for someone, anyone else. At least Tebow is a project rather than what Mark Cassel and Matt Sanchez are, which are decent backup QBs entrenched as starters only because the team has no other options.

Mark Sanchez is a way better QB than Matt Cassel.

TRR · 03-28-2012, 04:05 PM

Quote:

Originally Posted by ChiefsCountry

Mark Sanchez is a way better QB than Matt Cassel.

No.
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03-28-2012, 11:16 AM	Topic Starter
Chiefnj2 In Search of a Life Join Date: Mar 2007 Casino cash: $7873688	Nike Sues Reebok for Selling NYJ Tebow Jerseys Nike (NKE) claimed in a lawsuit in U.S. District Court that Reebok International has used Tebow's name on Jets-related apparel without permission since it was announced last week that Tebow was traded from the Denver Broncos to New York. The Tebow trade occurred just before Nike replaces Reebok as the official supplier of NFL team uniforms for the 2012 season. The lawsuit, which seeks unspecified damages, claims Reebok misappropriated publicity rights, interfered with business relationships and unjustly enriched itself because it failed to get Tebow's permission before launching the products. Reebok, based in Canton, Mass., did not immediately respond to a request seeking comment. The lawsuit said Reebok did not respond to demands to cease Tebow apparel sales after a Tebow representative sent a letter to the company Friday. Reebok is a subsidiary of Adidas (ADDDF). According to the lawsuit, new Nike-supplied uniforms for all 32 NFL teams will be unveiled next week in New York City, kicking off a five-year deal for Nike to be the league's exclusive provider of on-field apparel, including game uniforms and sideline apparel. Reebok was the supplier for the past decade. The lawsuit said demands for Tebow-related Jets apparel was intense last week during a normally subdued time for NFL merchandise sales. It said Nike, based in Beaverton, Ore., believes Reebok was shipping large volumes of Tebow-related apparel products to retailers for sale to the public this week, damaging Nike's ability to capitalize on a "unique and short-lived opportunity." The lawsuit added that it was unlikely that a consumer who buys an unauthorized Tebow jersey or T-shirt from Reebok this week will buy an authorized Tebow item from Nike next week.
Posts: 22,393

03-28-2012, 11:19 AM	#2
Frazod WE ARE THE CHAMPIONS Join Date: Aug 2000 Casino cash: $3045085	Who the hell would want one?
Posts: 119,510

03-28-2012, 11:41 AM	#11
Epic Fail 007 Idiot Join Date: Jul 2009 Location: lee`s summit,mo Casino cash: $10004900	hmmmmmmmmmmmmmmm
Posts: 1,159

03-28-2012, 11:43 AM	#12
mr. tegu Forever Royal Join Date: Mar 2012 Casino cash: $1891300	Poor Nike missing out on dozens of sales.
Posts: 24,078

03-28-2012, 11:50 AM	#13
qabbaan Veteran Join Date: Jan 2012 Casino cash: $10004900	Same reason why if Tebow were here we would have plenty of people calling for him. Matt Sanchez and Mark Cassel leave fan bases crying for someone, anyone else. At least Tebow is a project rather than what Mark Cassel and Matt Sanchez are, which are decent backup QBs entrenched as starters only because the team has no other options.
Posts: 2,973