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Old 05-08-2013, 02:47 PM   Topic Starter
Hammock Parties Hammock Parties is offline
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Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
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http://elitedaily.com/news/world/abe...es-fat-chicks/

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Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
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Old 05-08-2013, 02:52 PM   #2
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I wish companies that make leggings and yoga pants would follow this. There's no reason 230lb women should be wearing leggings out in public.
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Old 05-08-2013, 02:52 PM   #3
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I understand his logic.

I just don't understand why he's talking about it publicly. To me all that can do is bring on bad PR.
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Old 05-08-2013, 02:56 PM   #4
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I understand his logic.

I just don't understand why he's talking about it publicly. To me all that can do is bring on bad PR.
Agreed. Shopping in certain stores is boosted by customers knowing fat people aren't able to wear the same clothing. It doesn't take a rocket scientist to know this (just walk around the Meatpacking one Saturday afternoon)

Saying it publicly probably isn't a great move but I doubt it really hurts them either.
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Old 05-08-2013, 03:00 PM   #5
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Their 70 year old CEO looks like a ****ing wasteland mutant:
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Old 05-08-2013, 03:11 PM   #6
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Their 70 year old CEO looks like a ****ing wasteland mutant:
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Old 05-08-2013, 03:21 PM   #7
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Their 70 year old CEO looks like a ****ing wasteland mutant:
When did Ron Perlman and Gary Busy ****?
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Old 05-15-2013, 01:52 PM   #8
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Their 70 year old CEO looks like a ****ing wasteland mutant:
Bahahahahahahahahahahahahahahahahahaha
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Old 05-08-2013, 03:57 PM   #9
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I understand his logic.

I just don't understand why he's talking about it publicly. To me all that can do is bring on bad PR.
Agreed. Talking openly about it is unbelievably stupid and I would argue will repel even "good looking" people. People want to be able to walk into a store without it being a public statement that they believe themselves to be "good looking".
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Old 05-08-2013, 03:59 PM   #10
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Agreed. Talking openly about it is unbelievably stupid and I would argue will repel even "good looking" people. People want to be able to walk into a store without it being a public statement that they believe themselves to be "good looking".
You have no idea the cross I bear...
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I wish I always ended up at gay bars.
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Old 05-08-2013, 04:09 PM   #11
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Old 05-08-2013, 04:13 PM   #12
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"He had no teeth, and he was slobbering all over himself. I'm thinking, 'You can have your money back, just get me out of here. Let me go be an accountant." I can't tell you how badly I wanted out of there."
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I wish I always ended up at gay bars.
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Old 05-08-2013, 04:08 PM   #13
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Agreed. Talking openly about it is unbelievably stupid and I would argue will repel even "good looking" people. People want to be able to walk into a store without it being a public statement that they believe themselves to be "good looking".
Not to mention, their middle aged parents that are not that young and skinny not giving them money to buy their clothes there...
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Old 05-08-2013, 04:58 PM   #14
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Agreed. Talking openly about it is unbelievably stupid and I would argue will repel even "good looking" people. People want to be able to walk into a store without it being a public statement that they believe themselves to be "good looking".
Yeah...that's the last thing popular teenagers want. Status is very unimportant when you're in your teens.
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Old 05-08-2013, 02:53 PM   #15
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He's doing a great job keeping out potential customers, though. It seems as if he's really thought this through.
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