Cleveland Browns update logo

[Rain Man]

Here it is:



http://www.clevelandbrowns.com/team/2015_Logos.html

[BucEyedPea]

Originally Posted by SNR

Do you know that you sometimes try to sound really smart, and whenever you do, the opposite effect takes place?

Cool. I work in this industry. You don't. You're an academic.

[RealSNR]

I have to be getting trolled. That's what I'm going to believe.

[Jim Lahey]

Whoever created that should join Johnny in rehab

[The Bunk]

They could improve their uniforms 100x by slapping that dawg logo on the side of their helmets.

[srvy]

Wow that new helmet logo was so exciting I cant wait for the uni unveiling later today.

Rumor has it the pants are going to be white with a brown racing stripe on the back. They will be know as the Cleveland Asstains.

[BucEyedPea]

Copywriting Grammar Ain't Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.

http://www.entrepreneur.com/article/198294

Copywriting Basics: Giving Grammar a Break
Copywriting doesn't necessarily demand the strictest observance to formal English grammar. Because your objective is to build an empathetic rapport with your readers, you want to write the way they speak. Depending on the circumstances and your intended audience, using slang, sentence fragments, contractions, colloquialisms, and so on is perfectly acceptable...

http://www.dummies.com/how-to/conten...r-a-break.html


ABC Copywriting: Five grammar rules it’s OK to break
http://www.abccopywriting.com/blog/2...ts-ok-to-break


Those who have a problem with it, aren't the audience targeted for a specific public. What that means, it was not written for you.

I don't see it as any different than a salesman ( copywriting is selling basically) changing up their clothing and lingo if they are selling to grease monkey in a car repair shop or a corporate exec, academic or any other public. It's who your public is and if they will respond and trust you.

[BucEyedPea]

Originally Posted by SNR

I have to be getting trolled. That's what I'm going to believe.

BTW, did you know companies have even resorted to making up words too?

[TimBone]

Originally Posted by BucEyedPea

I don't know what their exact rational is, because I don't know their public or why they market the way they do. It may just be that they want it pronounced that way, such as more of a drawl sound, perhaps! Or it's pronounced that way.

Does it really matter when the phonics sound "aw" is the same for the short vowel sound "o" as in dog,cot, pot, top etc.


As to your question about google. I just did a google search for Dawg Pound and it tops the listings.

Okay now to click on the wiki entry under those listings and I see the origin of the word spelled that way. Guess it started out that way. It is a section for noisy ruffians so perhaps that spelling goes hand-in-hand with that.

http://en.wikipedia.org/wiki/Dawg_Pound



But it's not uncommon in advertising or when naming products to spell something another way to make it stand out, be catchier, use accepted slang with certain publics or whatever. In fact they don't even have to follow the rules of grammar strictly in some cases. For instance putting a period at the end of sentence in a headline has been known to stop the reader. Things like that.

I refuse to accept your reply for two reasons:

1. Cleveland is not in the south. It makes no sense, geographical or cultural, for the Browns to spell dog with an 'aw' for the purpose of adding a southern drawl to the pronunciation.

2. My point of the google search comment is that a person who hears a team referred to orally as the Dawg Pound is going to google search the term Dog Pound, because they have no idea that the team is spelling it differently. It would be confusing.

Therefore, I think it's far more likely that the person that made the logo is slightly undereducated, and merely spelled the word incorrectly by mistake.

That is much more reasonable than your explanation.

[BucEyedPea]

Originally Posted by SNR

I have to be getting trolled. That's what I'm going to believe.

I thought you were the one being the troll or is it a flamer?

Explain to me how you would write for a low end trailer park that sells to trailer trash?

[TimBone]

Originally Posted by SNR

Do you know that you sometimes try to sound really smart, and whenever you do, the opposite effect takes place?

SNR, while I normally respect your opinion, you're an academic. You're field of expertise does not really qualify you to have an insight to the discussion at hand.
For now, leave the discussion to those of us that are in a field more suitable to the topic.

[thabear04]

[BucEyedPea]

Originally Posted by TimBone

I refuse to accept your reply for two reasons:

Really, I said I didn't really know. I only speculated as to why it could be that way.

1. Cleveland is not in the south. It makes no sense, geographical or cultural, for the Browns to spell dog with an 'aw' for the purpose of adding a southern drawl to the pronunciation.

It may not be, and doesn't have to to matter. Certainly not what I was alluding to. Could be just to be different from what people think of a dog pound, to keep their identity separate. However, I've seen the word "nawth" used as a spelling mocking "nawthun" accents too. In fact I've used it to copy it.

2. My point of the google search comment is that a person who hears a team referred to orally as the Dawg Pound is going to google search the term Dog Pound, because they have no idea that the team is spelling it differently. It would be confusing.

I got what you were saying and thought it was a good point. So I googled it. BUT...

It was coined BEFORE the internet. I would think their public know how it is spelled by now. You can't suddenly change it. Again, I said I didn't know their rational and simply posed some possibilities.

It comes up dog for that and some are for the Dawg Pound fyi.

Therefore, I think it's far more likely that the person that made the logo is slightly undereducated, and merely spelled the word incorrectly by mistake.

That is much more reasonable than your explanation.

Actually it isn't. It's more likely to have been deliberate. Do you think someone in management would have approved it that way if just a mistake and leave it that way for so long. It could have been done just to stand out and stand out as different with their own identity. I've seen such a thing done often in the advertising industry. They even coin new words using parts of other words even for naming a product. A LOT goes into a name including strategy.

But you're free to reject it. I would ask the Browns why, myself. You sound more like you're on the web side of the industry?

[Pablo]

Just getting their orange a little closer to that other Ohio team's. Pretty wild and crazy.

[KCUnited]

Can we just make the the Dawg Pound a kill shelter already?

[Imon Yourside]

Well this thread excites.