[url="http://sportingnews.com/nfl/articles/20001003/264022.html"]http://sportingnews.com/nfl/articles/20001003/264022.html[/url]
Webster's Dictionary offers "attention-getting device," "anything that tricks" and "ruse" as definitions for the word gimmick. After a 1-4 start, the Bears' offense deserves to be listed under gimmick in the dictionary.
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