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Old 10-05-2006, 05:35 PM  
|Zach| |Zach| is offline
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Starbucks wants to open 40,000 new stores

http://seattlepi.nwsource.com/busine...tml?source=rss

It might seem there's already a Starbucks at every corner, but the international coffee conglomerate is far from satisfied.

Chief Executive Jim Donald said Thursday morning that Starbucks Corp. has increased its goal by 10,000 to open 40,000 stores worldwide, which would more than triple the current number of stores.

Donald made his announcement before analysts during a conference at Pier 66 in Seattle. The company currently has 12,440 stores globally. In 1982, when Chairman Howard Schultz joined the company, Starbucks had four stores.

The company also announced it had reached an agreement with Apple Computer Inc. to have Starbucks' Hear Music catalog displayed on the iTunes store, giving consumers the ability to preview, buy and download a variety of Hear Music titles.

Schultz said the partnership gives Starbucks an opportunity to be aligned with a market leader for music downloads.

"It's really a parallel strategy for Starbucks," Schultz said. "There are multiple ways of how we want to be close to the customer. You are the company you keep. ... We have aligned ourselves with not only the leader, but one that is defining the evolution of technology."

Meanwhile, Donald said even he is amazed at the company's continued growth, but he estimated Starbucks would eventually be in 41 countries and have more than 195,000 employees. The company currently has 135,000 workers in 37 countries, including the U.S. "Our global retail growth is even bigger than we previously thought," Donald said.

Donald did not set a date for when Starbucks would achieve its goal, but Schultz said Starbucks still has plenty of room to grow.

"We have less than 8 percent of the entire coffee category in North America," Schultz said.

The company also provided research on new customers that shows Starbucks is broadening its socioeconomic base, although the company still appeals to those with higher incomes who are well-educated.

The company said the average income of its new customers who made their first visit in the past year is $80,000, compared to $92,000 from five years ago. About 30 percent of new customers are college graduates, compared to 45 percent from five years ago. And, the average age of a new Starbucks customer is 42, compared to 40 from five years ago.
Craig Harris can be reached at 206-448-8138 or craigharris@seattlepi.com.
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Old 10-05-2006, 05:39 PM   #2
crispystl crispystl is offline
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Old 10-05-2006, 05:39 PM   #3
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We have something out here called Pete's. Smokes Starbucks on every level.
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Old 10-05-2006, 05:39 PM   #4
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does this mean I should buy starbucks stock?
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Old 10-05-2006, 05:40 PM   #5
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cofee sucks i have never paid for a cup....although starbucks has some very good apple cider that they put a little caramel syrup in.....the hot chocolate aint too bad either
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Old 10-05-2006, 05:41 PM   #6
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Never been to a Starbucks. That's a lot of ****ing stores.
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Old 10-05-2006, 05:41 PM   #7
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I used to be a Dunkin Donut coffee guy..

But I have since become addicted to starbucks coffee..

Can not do without it now..
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Old 10-05-2006, 05:44 PM   #8
HemiEd HemiEd is offline
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I can not blame them if they think they can keep finding suckers to pay $4-$5 for a cup of coffee.
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Old 10-05-2006, 05:46 PM   #9
Hootie Hootie is offline
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Quote:
Originally Posted by HemiEd
I can not blame them if they think they can keep finding suckers to pay $4-$5 for a cup of coffee.
Speaking of that...

You know what pisses me off? I can go to steak and shake and get a double steak burger for 3.50. That's not a great deal, but I prefer the Frisco Melt. Of course, the Frisco Melt is 4.50, and you're getting the same friggin' thing!! Sure, you get a few extra slices of cheese but is that really worth a whole dollar more?! It's stupid. STUPID. GOD.
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Old 10-05-2006, 05:47 PM   #10
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Quote:
Originally Posted by HemiEd
I can not blame them if they think they can keep finding suckers to pay $4-$5 for a cup of coffee.
It costs me $1.82 for a grande coffee(That's large in spanish)

I dont go for all the super venti caramel coated mocha with sugar and cinammon on top with frosted capaccino..

Jesus..you should hear some of these people when they order that shit..
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Old 10-05-2006, 05:52 PM   #11
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Quote:
Originally Posted by bill parcells
It costs me $1.82 for a grande coffee(That's large in spanish)

I dont go for all the super venti caramel coated mocha with sugar and cinammon on top with frosted capaccino..

Jesus..you should hear some of these people when they order that shit..
I must admit, I have stood behind a bunch of those Soccer Moms ordering that shit when I am stuck in an airport. Then when it is my turn, I say, give me a black coffee. They usually look at me funny, but you are right, it is just less than 2 bucks. Probably cost them about 17 cents to make, they have a very nice profit margin.
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Old 10-05-2006, 05:54 PM   #12
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The company also provided research on new customers that shows Starbucks is broadening its socioeconomic base, although the company still appeals to those with higher incomes who are well-educated.
Yes. Because only the highly-educated don't mind paying $2.50 for a fucking cup of coffee.
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Old 10-05-2006, 05:56 PM   #13
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Old 10-05-2006, 06:00 PM   #14
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Quote:
Originally Posted by HemiEd
I must admit, I have stood behind a bunch of those Soccer Moms ordering that shit when I am stuck in an airport. Then when it is my turn, I say, give me a black coffee. They usually look at me funny, but you are right, it is just less than 2 bucks. Probably cost them about 17 cents to make, they have a very nice profit margin.
Oh, they are making a killing...probably mostly on those soccer moms who keep ordering those ridiculous milkshakes that go for $4-$5 bucks a pop..

I like it because I like my coffee strong..you have to put about a gallon of heavy cream in their coffee to make it turn brown
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Old 10-05-2006, 06:01 PM   #15
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Quote:
Originally Posted by bill parcells

I dont go for all the super venti caramel coated mocha with sugar and cinammon on top with frosted capaccino..


Keeee-rist. That's not a cup of coffee. That's a damn milkshake.
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