Royals Royals 2013 Marketing Slogan - Page 3

**gblowfish** · 01-07-2013, 10:56 AM

I like it!
http://www.royalsreview.com/2013/1/7...ce-2013-slogan

The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win.

"This Year, We're Trying to Win is an appropriate slogan for where we are in The Process," said Royals General Manager Dayton Moore. "The first 6 years are spent building the team with young prospects. Year 7 is all about trying to win, and year 8 is where we anticipate actually winning. So, this year's slogan represents a critically important step for the future of our team."

Royals manager Ned Yost expressed support and excitement for the new slogan. "This new slogan is great. This represents a shift in our philosophy. This also lets the fans know things will be different. I'll never forget sitting next to Dayton Moore in the All-Star game last summer. We were both impressed with the passion shown by the fans. I mean, almost selling out the Futures game? And the emotion shown in the Home Run Derby? It hit both Dayton and me at the same time, that Kansas City really just might be a baseball town after all. I didn't think I would say this, but Kansas City could actually get pumped up for a late summer pennant race. Who would have thought it?"

So far this off season the Royals have taken a different approach than previous years, taking on pitcher Ervin Santana and his hefty contract and acquiring pitcher James Shields for a couple of highly regarded prospects. "You hate to give up young prospects," Moore continued, "but at some point in time you just have to go for it. When I am in the clubhouse looking at the guys, I want to know I did everything for them, and this is the year we decided we were going to try to win. This is a big step, and everybody seems to be very enthusiastic now."

Yost expressed support for the direction the team is going, "I can't wait to manage guys like Santana and Shields. Front line pitchers like that make a manager's job easier. It is great working for a guy like Moore who will give you the tools you need. With the new pitchers, the signing of Chris Getz, the bringing back of Jeff Francoeur, Luke Hochevar putting it all together, the improvement of the other players on the roster, I expect big things."

Previous slogans under Moore include New Blue Tradition, You Belong at the K, It Al Happens Here, Major League Moments, and last year's slogan, Our Time. Moore contends that Our Time was misunderstood. "Our Time was not our way of saying it was our time to win. It was actually letting our prospects know that 2012 was the last year of development for them. It was Our Time to find ourselves and develop our skills. After that, it would no longer be about our time, but instead winning time."

Since this has been deemed the official slogan, expect to see This Year, We're Trying to Win on billboards around town, in any printed material from the team, and in various TV ads featuring the Royals.

A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.

Thig Lyfe · 01-07-2013, 03:14 PM

Quote:

Originally Posted by Pitt Gorilla

I'm still assuming this is an Onion article.

You're giving them too much credit.

Demonpenz · 01-07-2013, 04:24 PM

When the K is burned into ashes, then I give you permission to win.

RoyalsReview · 01-08-2013, 07:59 PM

Quote:

Originally Posted by Strongside

It is. People from my office called them to confirm. In a panic.

So did they not read all the way through? The Fighting Francoeurs, 162 Shades of Grit?

EagleRob · 01-08-2013, 08:02 PM

Not Royals, but do the Chiefs still use that "Hard Hittin Good Times" thing from the late 80s? That damn jingle popped into my head last week when Reid signed.

**PHOG** · 01-08-2013, 08:05 PM

We are going to KA! (as long as things go our way)

**cabletech94** · 01-08-2013, 08:12 PM

ironically, before i got here tonight, i was on the royals website, trying to look at promotions for 2013. i saw no slogan.....

at first, i was like........??????
and then, i was like........

+1 gblowfish!!!

Demonpenz · 01-08-2013, 08:40 PM

It's going to be "New Chapter" or something like that

Psyko Tek · 01-08-2013, 09:57 PM

Quote:

Originally Posted by gblowfish

I like it!
http://www.royalsreview.com/2013/1/7...ce-2013-slogan

The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win.

"This Year, We're Trying to Win is an appropriate slogan for where we are in The Process,".

quit reading at process
good luck

01-07-2013, 10:56 AM
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $17676178 VARSITY	Royals 2013 Marketing Slogan I like it! http://www.royalsreview.com/2013/1/7...ce-2013-slogan The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win. "This Year, We're Trying to Win is an appropriate slogan for where we are in The Process," said Royals General Manager Dayton Moore. "The first 6 years are spent building the team with young prospects. Year 7 is all about trying to win, and year 8 is where we anticipate actually winning. So, this year's slogan represents a critically important step for the future of our team." Royals manager Ned Yost expressed support and excitement for the new slogan. "This new slogan is great. This represents a shift in our philosophy. This also lets the fans know things will be different. I'll never forget sitting next to Dayton Moore in the All-Star game last summer. We were both impressed with the passion shown by the fans. I mean, almost selling out the Futures game? And the emotion shown in the Home Run Derby? It hit both Dayton and me at the same time, that Kansas City really just might be a baseball town after all. I didn't think I would say this, but Kansas City could actually get pumped up for a late summer pennant race. Who would have thought it?" So far this off season the Royals have taken a different approach than previous years, taking on pitcher Ervin Santana and his hefty contract and acquiring pitcher James Shields for a couple of highly regarded prospects. "You hate to give up young prospects," Moore continued, "but at some point in time you just have to go for it. When I am in the clubhouse looking at the guys, I want to know I did everything for them, and this is the year we decided we were going to try to win. This is a big step, and everybody seems to be very enthusiastic now." Yost expressed support for the direction the team is going, "I can't wait to manage guys like Santana and Shields. Front line pitchers like that make a manager's job easier. It is great working for a guy like Moore who will give you the tools you need. With the new pitchers, the signing of Chris Getz, the bringing back of Jeff Francoeur, Luke Hochevar putting it all together, the improvement of the other players on the roster, I expect big things." Previous slogans under Moore include New Blue Tradition, You Belong at the K, It Al Happens Here, Major League Moments, and last year's slogan, Our Time. Moore contends that Our Time was misunderstood. "Our Time was not our way of saying it was our time to win. It was actually letting our prospects know that 2012 was the last year of development for them. It was Our Time to find ourselves and develop our skills. After that, it would no longer be about our time, but instead winning time." Since this has been deemed the official slogan, expect to see This Year, We're Trying to Win on billboards around town, in any printed material from the team, and in various TV ads featuring the Royals. A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.
Posts: 40,833

01-07-2013, 04:24 PM	#32
Demonpenz I got Rice cookin in the micro Join Date: Nov 2003 Location: Apartment "G UNIT!" Casino cash: $3122136	When the K is burned into ashes, then I give you permission to win. __________________
Posts: 54,273

01-08-2013, 08:02 PM	#34
EagleRob Living Vicariously Join Date: Jan 2013 Location: Leesburg, VA Casino cash: $10004900	Not Royals, but do the Chiefs still use that "Hard Hittin Good Times" thing from the late 80s? That damn jingle popped into my head last week when Reid signed. __________________ Enjoy the ride up!
Posts: 372

01-08-2013, 08:05 PM	#35
PHOG Dazed and Confused Join Date: Jan 2002 Location: Somewhere Out There Casino cash: $2040500	We are going to KA! (as long as things go our way)
Posts: 15,227

01-08-2013, 08:12 PM	#36
cabletech94 Everything is Awesome!!!!! Join Date: Jul 2008 Location: The Pitt Casino cash: $2086805	ironically, before i got here tonight, i was on the royals website, trying to look at promotions for 2013. i saw no slogan..... at first, i was like........?????? and then, i was like........ +1 gblowfish!!! __________________ Originally Posted by Big Smoke May as well laugh. Otherwise I will probably break shit.
Posts: 10,889

01-08-2013, 08:40 PM	#37
Demonpenz I got Rice cookin in the micro Join Date: Nov 2003 Location: Apartment "G UNIT!" Casino cash: $3122136	It's going to be "New Chapter" or something like that __________________
Posts: 54,273