Royals adopting "Dynamic Pricing" model for tickets this season

[Dayze]

so, by the end of May, they should be about $4.

[Crush]

Originally Posted by Dayze

so, by the end of May, they should be about $4.

It's our time.

[alnorth]

Sounds like a good idea. If the Royals become a hot product, they can bring in more money this way, and if they ever get too greedy, I'll just go to stubhub.

[BlackHelicopters]

Originally Posted by Dayze

so, by the end of May, they should be about $4.

Maybe end of April.................

[cosmo20002]

Originally Posted by Dayze

so, by the end of May, they should be about $4.

Actually, the price will never go below what season ticket holders pay. Basically, unless they are actually good this year, mid-week seats will probably generally stay the normal price, and they will jack up the weekend seats a few bucks, even though there will be plenty of empty seats.

I could see doing this for a team that generally fills the stadium. But for a team with 10 losing seasons in a row, it does seems like an extra "screw you" to squeeze a few more dollars out of fans. I would think they would rather get more people into the stadium than get less people but at a few more $ per ticket. More people = parking, food, drinks, etc. Eh, I'm sure they know what they are doing.

[Deberg_1990]

Originally Posted by cosmo20002

I would think they would rather get more people into the stadium than get less people but at a few more $ per ticket. More people = parking, food, drinks, etc. Eh, I'm sure they know what they are doing.

Actually, i thought the whole outfield experience and renovations thing was a way for them to make more money by having less fans in seats.

Basically, they counted on people buying cheap outfield seats hoping they would then spend more on beer, consessions, rides, food, etc....

[cosmo20002]

Originally Posted by Deberg_1990

Actually, i thought the whole outfield experience and renovations thing was a way for them to make more money by having less fans in seats.

Basically, they counted on people buying cheap outfield seats hoping they would then spend more on beer, consessions, rides, food, etc....

Yeah, there are less seats out there and more food and non-baseball stuff, but the seats are not that cheap. It used to be pretty cheap general admission seating. Then they re-named it Outfield Box, made it reserved seating and jacked up the ticket price.

[alnorth]

Originally Posted by cosmo20002

Actually, the price will never go below what season ticket holders pay. Basically, unless they are actually good this year, mid-week seats will probably generally stay the normal price, and they will jack up the weekend seats a few bucks, even though there will be plenty of empty seats.

I could see doing this for a team that generally fills the stadium. But for a team with 10 losing seasons in a row, it does seems like an extra "screw you" to squeeze a few more dollars out of fans. I would think they would rather get more people into the stadium than get less people but at a few more $ per ticket. More people = parking, food, drinks, etc. Eh, I'm sure they know what they are doing.

I'm not sure you completely understand what is going on. It doesn't just go up, it can go both ways. Games can potentially be reduced below what they would have cost last year, the only floor is that it can never go below the season ticket holder price. (but if a game is in that poor of a demand, just go to stubhub and get a really cheap ticket from a STH who wants to dump the seat)

If its a Friday night fireworks game, forecast is 75 degrees, the Royals and Tigers are tied at the top of the division, its Verlander vs Shields and only 4,000 tickets are remaining, then they are going to bump up the price.

If its a game against the last-place Astros in the middle of the week and the forecast calls for showers and an emergency Triple-A journeyman was called up to start for us, they are going to discount that ticket to try to get someone, anyone, to show up.

The fact that stubhub exists really limits how much the Royals can squeeze from fans.

[cosmo20002]

Originally Posted by alnorth

I'm not sure you completely understand what is going on. It doesn't just go up, it can go both ways. Games can potentially be reduced below what they would have cost last year, the only floor is that it can never go below the season ticket holder price. (but if a game is in that poor of a demand, just go to stubhub and get a really cheap ticket from a STH who wants to dump the seat)

If its a Friday night fireworks game, forecast is 75 degrees, the Royals and Tigers are tied at the top of the division, its Verlander vs Shields and only 4,000 tickets are remaining, then they are going to bump up the price.

If its a game against the last-place Astros in the middle of the week and the forecast calls for showers and an emergency Triple-A journeyman was called up to start for us, they are going to discount that ticket to try to get someone, anyone, to show up.

The fact that stubhub exists really limits how much the Royals can squeeze from fans.

I understand exactly how it works. The ceiling is a lot higher than the floor is low, and raising the price is a lot more common than lowering it. If they do lower it, it will be for mid-week games and games with questionable weather. The questionable weather games are really only going to be relevant within 24 hours of the game, and if it seems that weather will be bad, no one is going to go anyway, even at a slightly discounted ticket.

I understand all the reasoning behind it, I just think that for a team like the Royals (bad for many years), it doesn't help matters with fans to appear to be grubbing for the last dollar. Price the Yankees and Cardinals games higher, price the weekend games higher, price the weekday games lower and be done with it. I think even the perception of potentially constant adjustments will just turn people off.

[alnorth]

Originally Posted by cosmo20002

I understand all the reasoning behind it, I just think that for a team like the Royals (bad for many years), it doesn't help matters with fans to appear to be grubbing for the last dollar.

The funny thing though, is that the big-money teams don't really need to "grub for the last dollar". Teams like the Royals do. If they can figure out a way to bring in one or two more million dollars per year, then our break-even is higher in the payroll budget.

I always check stubhub, and if stubhub is a massive discount I'll buy from there, but if its about the same or if stubhub is only mildly cheaper, I always buy from the Royals to help the team.

[cosmo20002]

Originally Posted by alnorth

If its a Friday night fireworks game, forecast is 75 degrees, the Royals and Tigers are tied at the top of the division, its Verlander vs Shields and only 4,000 tickets are remaining, then they are going to bump up the price.

Will be interesting to see what they do for buyers who paid a premium when the big-name pitcher ends up resting and it rains.