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View Poll Results: Antoinette's Insult - does that bring to mind a particular type of business?
Yes, and I'll describe it below. 26 36.62%
No. I would have no idea what this name means. 40 56.34%
Antoinette? I don't even watch the WNBA. 5 7.04%
Voters: 71. You may not vote on this poll

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Old 07-28-2013, 03:43 PM  
Rain Man Rain Man is offline
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Hypothetical: You See A Business
You get a job promotion, but it comes with a transfer, but you're an upwardly mobile person so you take it. You move to your new city, and since you're not ready to settle into a neighborhood yet, you rent a condo.

On your first day, you walk around your new neighborhood, marveling at the different foliage, different bird songs, and the ever so slight differences in Starbucks and Subway stores.

You meander down a street and you see a business off in the distance. It's too far away to see inside the windows, but you can barely make out the name. It is "Antoinette's Insult."

Does that name imply a particular type of business to you, and if so, what type of business?


Please answer before reading the thread, or at least answer based on your honest gut reaction.
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Old 07-29-2013, 06:19 AM   #31
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Old 07-29-2013, 08:04 AM   #32
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Before reading anyone else's posts, I'll say some kind of cake shop or something, because the first Antoinette that comes to mind is Marie Antoinette, and she insulted all of France with the "let them eat cake" thing (not really, because that isn't what she said/meant, but that's history, and nobody lets history get in the way of a good story).

So yeah, cake. But even if I'm right I'll say that that name is not one I would ever pick.
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Old 07-29-2013, 08:06 AM   #33
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I see it and assume its likely a cake shop with a very clever name.

Then I'd think that the name is too clever for its own good. "Antoinettes" would be better if you're absolutely married to the concept, but it would be better to have a name that isn't a question in trivial pursuit, not to mention difficult for idiots to pronounce.

This.
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Old 07-29-2013, 08:10 AM   #34
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It's the name of a cake shop.....a cake shop that doesn't realize 2/3 of the potential customers are qualified for Jay-walking episodes and won't get it.

It's clever but I think they out kicked their coverage.
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Old 07-29-2013, 08:14 AM   #35
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Interesting input, everyone.

Now, the next thing I think about is how important a first-time identification is for a business that relies largely on repeat business. There might be a little initial confusion, but most people would then say, "Oh, it's a bakery", and then it doesn't matter any more. Also, you could have something like "Bakery and Confiserie" as a subtitle.

What would matter is the catchiness of the name, and I think "Antoinette's Insult" (or just Antoinette's, which I think is a really good suggestion and would be what it gets shortened to anyway) would be catchy and unique. Five years from now, if you tell someone, "Meet me at Antoinette's", they'll always know what you're talking about.

I think Fire Me Boy's girl should go with Antoinette's or Antoinette's Insult as the name of the bakery.
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Old 07-29-2013, 08:28 AM   #36
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You need to do some radio advertising where the voice actor keeps repeating the "Let them eat cake" line.
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Old 07-29-2013, 08:31 AM   #37
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Quote:
Originally Posted by patteeu View Post
You need to do some radio advertising where the voice actor keeps repeating the "Let them eat cake" line.
You mean like this?
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Old 07-29-2013, 08:31 AM   #38
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Quote:
Originally Posted by Rain Man View Post
Interesting input, everyone.

Now, the next thing I think about is how important a first-time identification is for a business that relies largely on repeat business. There might be a little initial confusion, but most people would then say, "Oh, it's a bakery", and then it doesn't matter any more. Also, you could have something like "Bakery and Confiserie" as a subtitle.

What would matter is the catchiness of the name, and I think "Antoinette's Insult" (or just Antoinette's, which I think is a really good suggestion and would be what it gets shortened to anyway) would be catchy and unique. Five years from now, if you tell someone, "Meet me at Antoinette's", they'll always know what you're talking about.

I think Fire Me Boy's girl should go with Antoinette's or Antoinette's Insult as the name of the bakery.
We've been discussing that, too.
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Old 07-29-2013, 08:31 AM   #39
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It works better if the logo looks like a cake or a cupcake.
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Old 07-29-2013, 08:35 AM   #40
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Quote:
Originally Posted by Fire Me Boy! View Post
You mean like this?
Maybe not quite that much, but yeah. Haha.
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Old 07-29-2013, 08:49 AM   #41
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It's worth noting there's a small handful of Antoinette's Bakeries (or similarly named) already...
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Old 07-29-2013, 09:02 AM   #42
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Old 07-29-2013, 09:07 AM   #43
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Old 07-29-2013, 09:30 AM   #44
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I think it is an incredibly bad name. It is funny on a forum like this, but it would be a disaster in real life. Do you really want to associate a food product with killing people?
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Old 07-29-2013, 09:52 AM   #45
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I think it is an incredibly bad name. It is funny on a forum like this, but it would be a disaster in real life. Do you really want to associate a food product with killing people?
Young people love irony. This would work in a city.
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