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Old 02-08-2011, 07:12 PM   #1
|Zach| |Zach| is offline
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I get it with car advertising, but I really do not think anybody ever drank a coke or a pepsi based on advertising.
Top of mind Top of mind.

I think we as consumers make more decisions sub consciously than we think from the advertising that is thrusted into our lives every hour. Just a hunch I don't have anything to back that up...it is above my pay grade.
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Old 02-08-2011, 07:16 PM   #2
chiefzilla1501 chiefzilla1501 is offline
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Originally Posted by |Zach| View Post
Top of mind Top of mind.

I think we as consumers make more decisions sub consciously than we think from the advertising that is thrusted into our lives every hour. Just a hunch I don't have anything to back that up...it is above my pay grade.
You are 100% correct.
http://www.interbrand.com/en/best-gl...ands-2010.aspx

That's basically a measure of what the brand is worth. Not the company. Not the operations. The brand itself. Coke's is worth $70B.

Their job in the Super Bowl is to be noticed, make people remember you, and maintain your brand. A lot different from a brand like Chrysler that's trying to get you to notice you, get you to think about buying, get you to think about buying your car specifically, and then convince you to buy after you've weighed 3 or 4 car choices.

Chrysler may have gotten people to Step 1. But a Super Bowl ad isn't going to be nearly enough to get them through Steps 2-4.
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Old 02-08-2011, 07:44 PM   #3
Pitt Gorilla Pitt Gorilla is online now
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Originally Posted by |Zach| View Post
Top of mind Top of mind.

I think we as consumers make more decisions sub consciously than we think from the advertising that is thrusted into our lives every hour. Just a hunch I don't have anything to back that up...it is above my pay grade.
As a country Coke and Pepsi own the market. That is due in large part to advertising (over time).
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Old 02-08-2011, 09:32 PM   #4
ReynardMuldrake ReynardMuldrake is offline
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Originally Posted by Pitt Gorilla View Post
As a country Coke and Pepsi own the market. That is due in large part to advertising (over time).
What about Dr. Pepper/7-up?
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Old 02-08-2011, 10:04 PM   #5
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What about Dr. Pepper/7-up?
The Cola market.
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