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Old 10-11-2012, 05:22 PM  
Dante84 Dante84 is offline
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The next step in the revolution: Full Page ads in the KC Star and Dallas paper

I propose we pool together for three full page ads in the KC Star Sports Section.

Page 1: A cleaned up, professional, appropriate version of the Matt Cassel Facts.

Page 2: A cleaned up, updated, professional, appropriate version of the Scott Pioli Facts.

Page 3: An open letter to Clark Hunt, stating our passion, loyalty, and struggles with the past decade of being a Chiefs fan. Beg him to make it right. Make reference to our having not drafted a QB, despite our obvious need to.
***If we pool enough money, run a full page of this in the Dallas Newspaper as well. Would be nice to stick it in Clark's backyard.***

In regards to the "Print is Dead" excuse - this idea is more about the coverage the ad gets than the ad itself.

Quote:
An ad is a whole page of text and facts.

If picked up by national media (it most certainly would); the ad itself serves as the press release for which the reporters will base their stories on. These stories will be put online, and links will be sent and it will go viral that way.

A billboard, if the story is picked up, makes for a cool image, with a short, yet blunt message. The reporters will be left to create their own opinions and I think the message will be lost when communicated to the masses.

I think that blunt image was already communicated via the airplane banner. The detailed ad is a different approach, with a different angle.
PR Capone, here's looking at you.

Last edited by Dante84; 10-11-2012 at 05:51 PM..
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Old 10-11-2012, 06:22 PM   #61
SAUTO SAUTO is offline
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If the newspaper ad costs 5k like KCUnited said, then I'll put up $1 if you put in the remaining $4,999.
That's a HALF page.

This dude is talking about 3 FULL PAGES...
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Old 10-11-2012, 06:23 PM   #62
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Man you love pimping yourself.
I was pointing out how long ago we shot this specific idea down...and yes, I do have as big of an ego as Pioli. Thanks for noticing.
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Old 10-11-2012, 06:24 PM   #63
petegz28 petegz28 is offline
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I say Sunday paper...on a game day
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Old 10-11-2012, 06:27 PM   #64
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You mean there isn't a single billboard guy in KC that is a Chiefs fan?

Unthinkable.

We need to rally support from people who have the ways and means to help us. We need a billboard guy and a skywriter guy and a midget prostitute and a camera.

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I'm in. Now all we need is a billboard guy and a skywriter guy and a camera.
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Old 10-11-2012, 06:29 PM   #65
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Sunday newspaper is still a damn good marketing tool. Wednesday is second best because that is the day the grocery ads come out. The rest of the week isn't worth it.
People don't need to dig through the newspaper on Sunday to get the message, they just have to turn on the TV.
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Old 10-11-2012, 06:29 PM   #66
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Old 10-11-2012, 06:31 PM   #67
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Originally Posted by qabbaan View Post
People don't need to dig through the newspaper on Sunday to get the message, they just have to turn on the TV.
Well, let's make a commercial.

FAX
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Old 10-11-2012, 06:32 PM   #68
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Originally Posted by Dante84 View Post
ITS NOT ABOUT THE PRINT AD.

ITS ABOUT THE STORY THAT WILL BE PICKED UP.

I have a PR degree, and work in advertising. Not saying I know everything, but I definitely see deeper and beyond the "print is dead" angle, guys.
Go with a single page ad, two color (red and black), check into the cost differences between a 1/4 page, a 1/2 page and a full page. Put it in the Dallas papers. If the Dallas paper has on online version, check into placing that add there as well.

Why not? This will hit Clark close to home.

As for the billboard, do that too, but do that in KC.
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Old 10-11-2012, 06:33 PM   #69
qabbaan qabbaan is offline
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Go with a single page ad, two color (red and black), check into the cost differences between a 1/4 page, a 1/2 page and a full page. Put it in the Dallas papers. If the Dallas paper has on online version, check into placing that add there as well.

Why not? This will hit Clark close to home.

As for the billboard, do that too, but do that in KC.
The dumb just keeps getting stronger.
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Old 10-11-2012, 06:34 PM   #70
KChiefer KChiefer is offline
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Make him living in Kansas City his worst ****ing nightmare.
Can we pay restaurants to sign a pledge refusing to feed that fat ***?

a la

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Old 10-11-2012, 06:35 PM   #71
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What happened with the billboard idea?
THIS?

I thought the billboard was a done deal?
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Old 10-11-2012, 06:38 PM   #72
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The dumb just keeps getting stronger.
I'm sure he was being sarcastic
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Old 10-11-2012, 06:39 PM   #73
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Whelp. Seems I'm in the minority. If anyone does want to do this, count me in.
How are we gonna raise $30,000 dollars!!!??? If we did, I would be floored if we blew it on the newspaper ads.
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Old 10-11-2012, 06:39 PM   #74
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Does anyone here have connections with tech N9ne?

Nothing spreads a word as rapidly as a song that mentions a cause or product.

I bet he is aware of saveourchiefs and would love to help out...be is a big Chiefs fan iirc.
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Old 10-11-2012, 06:40 PM   #75
Tombstone RJ Tombstone RJ is offline
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The dumb just keeps getting stronger.
If the Dallas papers have an online version, check into that. Either way it's for the hit factor on Clark Hunt.

I really want to see if fans can force ownership to change, I'd like to see you guys have an impact. Not because I like the chefs, but because I'm a fan too and I wanna see if this will work.
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