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Old 04-17-2014, 03:56 PM  
Stewie Stewie is offline
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Do you use the Yellow Pages?
I just received my latest YP massive phone books (as in two books!) today. They went directly in the recycle bin.

Even the coupons in the back suck ass. Need septic work? YP is your place! Need transmission work? YP is your place!

What a waste of paper and money.

Vent over.
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Old 04-18-2014, 10:05 AM   #46
Fairplay Fairplay is offline
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VARSITY
Got ours yesterday and had the same conversation, do we even use these and why do we keep them around.
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Old 04-18-2014, 10:18 AM   #47
J Diddy J Diddy is offline
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Originally Posted by notorious View Post
My business deals with 35+ year old people since they have the money to afford what I offer. They still use the book every once in a while.

My YP rep keeps pushing their webpage on me. I keep telling him that nobody uses YP.com to look up a phone number, it's 75% Google and 25% Yahoo.

I feel bad for them since it is a dying business, but shit happens.
All businesses have the opportunity to adjust to growing technology. Being too caught up in a static business model is a guaranteed method of death. Just look at blockbuster.
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Old 04-18-2014, 10:20 AM   #48
Eleazar Eleazar is offline
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I feel the same way about direct mail / circulars. Who buys those? I don't even glance at them, they go straight in the garbage.
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Old 04-18-2014, 10:30 AM   #49
J Diddy J Diddy is offline
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Originally Posted by Cochise View Post
I feel the same way about direct mail / circulars. Who buys those? I don't even glance at them, they go straight in the garbage.
When I first started the pizza biz 90% of our advertising was through those circulars and yellow pages. Eventually those became less effective and more costly so we ceased advertising with them. About that time the post office actually made it affordable to mail post cards direct if you didn't mind doing the leg work with a much higher ROI. Combined with a strong web presence sales increased exponentially.
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Old 04-18-2014, 10:31 AM   #50
notorious notorious is offline
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Originally Posted by Dick Bull View Post
All businesses have the opportunity to adjust to growing technology. Being too caught up in a static business model is a guaranteed method of death. Just look at blockbuster.
This was the first business I thought of.
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Old 04-18-2014, 10:34 AM   #51
notorious notorious is offline
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As your official market research and strategy firm, I would advise you to divert that money to online advertising or some form of direct mail.
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Originally Posted by vailpass View Post
SEO and SEM certainly works. I believe there is an expert here on CP?



This person needs to PM me ASAP.


Milkman, I will expect your invoice soon. Payment will be sent within 60-90 days of receipt.
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Old 04-18-2014, 10:34 AM   #52
J Diddy J Diddy is offline
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This was the first business I thought of.
I think one of the reasons that Blockbuster jumps at you is because they were giants in the day. A Blockbuster night meant renting a movie...they had the market cornered. I've never seen a situation where a company who has that much of a stranglehold on an entire market fall into nothingness as quickly as they did.
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Old 04-18-2014, 10:35 AM   #53
Eleazar Eleazar is offline
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Quote:
Originally Posted by Dick Bull View Post
When I first started the pizza biz 90% of our advertising was through those circulars and yellow pages. Eventually those became less effective and more costly so we ceased advertising with them. About that time the post office actually made it affordable to mail post cards direct if you didn't mind doing the leg work with a much higher ROI. Combined with a strong web presence sales increased exponentially.
Yeah, I guess I'd be more likely to look at a card that says "Here's a pizza coupon" rather than those BS circulars I throw away instantly. I would probably toss it too, but I might at least look and see how good the deal is.
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Old 04-18-2014, 10:36 AM   #54
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Originally Posted by Cochise View Post
Yeah, I guess I'd be more likely to look at a card that says "Here's a pizza coupon" rather than those BS circulars I throw away instantly. I would probably toss it too, but I might at least look and see how good the deal is.
They are getting better at fooling people. I have been getting "Hand Written" envelopes from BetUs for the last year.


Clever, but still doesn't work.
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Old 04-18-2014, 10:48 AM   #55
IamBATMAN IamBATMAN is offline
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Originally Posted by notorious View Post
I spend about 3K a year on advertising in the area YP here, but more and more often my customers tell me they found me on the internet.


It's almost time to hire a company to push my name to the top of the list on search engines. Does any one have any input on this process, and does it work?
I work for the advertising company that publishes the phone books....we actually are the company that handles all the advertising that goes IN the phone books. We don't represent the name "Yellow Pages," but we supply 70% of the nations phone books. Its funny to read everyone's reaction to the books we print dropped off at your door. Print revune still accounts for more than 65% of our revenue. Just in the past three years our sales focus has changed to online advertising, and we are a certified partner of google making us now the number one seller of google adwords. So if you are looking to bolster the internet prescence our company would be a good start. We are nationwide and google LOVES us...
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Old 04-18-2014, 11:11 AM   #56
notorious notorious is offline
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Sorry, I keep saying "Yellow Pages" when in reality I buy advertising from Yellowbook/Hibu.
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Old 04-18-2014, 11:42 AM   #57
Just Passin' By Just Passin' By is offline
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I think it's both hilarious and sad that so many people are now too lazy to crack open a book.
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Old 04-18-2014, 11:43 AM   #58
IamBATMAN IamBATMAN is offline
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Its a common thing - no big deal. Yellow book is actually our competitor. If you are interested in getting more for your money let me know. I will hook you up with a good rep and get you a discount...friend and family type thing. The programs we offer really do tie your print and online together to maximize roi and provide you with all visibility so you can see what clients we bring you from each outlet.
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Old 04-18-2014, 11:45 AM   #59
htismaqe htismaqe is offline
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Originally Posted by Just Passin' By View Post
I think it's both hilarious and sad that so many people are now too lazy to crack open a book.
It's not laziness, it's efficiency.

The Internet is a far more comprehensive resource than any phone book. Not only can you find a plumber but you can read testimonials and reviews and figure out if he's worth shit. Then you can price compare to others.

All in about the same time it takes to even thumb through a massive yellow directory.
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Old 04-18-2014, 11:54 AM   #60
Just Passin' By Just Passin' By is offline
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Originally Posted by htismaqe View Post
It's not laziness, it's efficiency.

The Internet is a far more comprehensive resource than any phone book. Not only can you find a plumber but you can read testimonials and reviews and figure out if he's worth shit. Then you can price compare to others.

All in about the same time it takes to even thumb through a massive yellow directory.
No, it's pure laziness. It very often takes longer than using the phone book, it often brings you far fewer options than using the phone book, and you could just move your body and burn part of a calorie or two.
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