Home and Auto Nissan bringing "Datsun" brand back

Deberg_1990 · 03-21-2012, 06:12 AM

http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3

(CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014.

In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut.

"The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said.

"That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added.

The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers.

Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people.

"Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice."

The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said.

"Datsun is part of our company heritage and will now contribute to its future," Ghosn said.

**Dartgod** · 03-21-2012, 06:30 AM

I can't wait to see the 2014 Datsun B210.

siberian khatru · 03-21-2012, 08:42 AM

Quote:

Originally Posted by Dartgod

I can't wait to see the 2014 Datsun B210.

Hahaha, first thing I thought of.

Chief Pote · 03-21-2012, 09:47 AM

Quote:

Originally Posted by Dartgod

I can't wait to see the 2014 Datsun B210.

It's the equivalent of the POS Maxima.

**1ChiefsDan** · 03-21-2012, 06:57 PM

Quote:

Originally Posted by Dartgod

I can't wait to see the 2014 Datsun B210.

My first car was a B210.

Piece of shit. I will never buy a Nissan let alone a Datsun. First impressions are strong.

**bevischief** · 03-21-2012, 06:51 AM

Sweet I think...

**notorious** · 03-21-2012, 07:08 AM

I rode in one until 7th grade with my brothers.

It's amazing that thing survived those two maniacs.

Megbert · 03-21-2012, 07:28 AM

My dad and step-mom had a Datsun F10 and 280 Z. In the 70's they drove my step-sister and me to California in the F10. Almost got ran off the road by a Semi trailer in Colorado. Good times. 4 people in that little car.

InChiefsHeaven · 03-21-2012, 07:34 AM

I had a Datsun b510 hatchback. Ridiculously awesome piece of shit. Never had problems with it. Traded it in at 250k miles and actually felt bad about that. It was ugly, but the little bastard ran and ran.

JD10367 · 03-21-2012, 09:35 PM

Quote:

Originally Posted by InChiefsHell

I had a Datsun b510 hatchback. Ridiculously awesome piece of shit. Never had problems with it. Traded it in at 250k miles and actually felt bad about that. It was ugly, but the little bastard ran and ran.

I had the same thing in beige, a '78. It was my first car. Tiny little cockpit, felt like being inside a Cessna. The gas pedal traveled around 2 inches. Loved that car.

WV · 03-21-2012, 07:36 AM

I still remember my Dad's little Datson pickup.....little rust bucket.

Pitt Gorilla · 03-21-2012, 07:40 AM

2014? Dat soon?

Rooster · 03-21-2012, 08:09 AM

Now these kids will know what an automobile is supposed to look like.

WV · 03-21-2012, 08:20 AM

Quote:

Originally Posted by Rooster

Now these kids will know what an automobile is supposed to look like.

I'd say not, I'm imagining a car more similar to the new Fiats.

**Rain Man** · 03-21-2012, 08:41 AM

Let's get the 240Z and 280Z back, and everyone will be happy.

03-21-2012, 06:12 AM	Topic Starter
Deberg_1990 In Search of a Life Join Date: Jan 2004 Location: San Antonio Tx. Casino cash: $3914454	Nissan bringing "Datsun" brand back http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3 (CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014. In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut. "The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said. "That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added. The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers. Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people. "Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice." The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said. "Datsun is part of our company heritage and will now contribute to its future," Ghosn said.
Posts: 66,914

03-21-2012, 06:30 AM	#2
Dartgod Wasted away again... Join Date: Aug 2000 Location: in Margaritaville Casino cash: $7360000	I can't wait to see the 2014 Datsun B210. __________________ If you shed a tear for me, please make it a tear of joy. -Joe Tracy (Nzoner) . .
Posts: 51,127

03-21-2012, 06:51 AM	#6
bevischief .... Join Date: Apr 2009 Location: Somewhere Kansas Casino cash: $8659352 VARSITY	Sweet I think...
Posts: 27,731

03-21-2012, 07:08 AM	#7
notorious Supporter Join Date: May 2005 Location: Who knows? Casino cash: $2885884	I rode in one until 7th grade with my brothers. It's amazing that thing survived those two maniacs.
Posts: 83,419

03-21-2012, 07:28 AM	#8
Megbert New and shiny. Join Date: Dec 2002 Location: KC KS Casino cash: $9270260	My dad and step-mom had a Datsun F10 and 280 Z. In the 70's they drove my step-sister and me to California in the F10. Almost got ran off the road by a Semi trailer in Colorado. Good times. 4 people in that little car.
Posts: 10,198

03-21-2012, 07:34 AM	#9
InChiefsHeaven Rockin' yer FACE OFF! Join Date: Feb 2003 Location: Omaha, Nebraska Casino cash: $3834937	I had a Datsun b510 hatchback. Ridiculously awesome piece of shit. Never had problems with it. Traded it in at 250k miles and actually felt bad about that. It was ugly, but the little bastard ran and ran. __________________ We have a million reasons for failure, but not one excuse... Die Donks, DIE!! Holy Crap fellas!!! We did it!!! THREE TIMES!!!
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03-21-2012, 07:36 AM	#11
WV Veteran Join Date: Feb 2010 Location: In the Holler Casino cash: $10004950	I still remember my Dad's little Datson pickup.....little rust bucket.
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03-21-2012, 07:40 AM	#12
Pitt Gorilla Banned! Join Date: Sep 2000 Location: NOT Columbia, MO 65201 Casino cash: $2910194	2014? Dat soon? __________________ Your son is a bench warmer because of your weak genetics not because of the coach Norlin Mommsen is disgusting.
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03-21-2012, 08:09 AM	#13
Rooster Draft a QB Join Date: Feb 2006 Location: JoCo Casino cash: $9961689	Now these kids will know what an automobile is supposed to look like. __________________ When Reno Hightower was a prick he was the best damn quarterback in the history of Kern County.
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03-21-2012, 08:41 AM	#15
Rain Man NFL's #1 Ermines Fan Join Date: Jul 2001 Location: My house Casino cash: $3278491 VARSITY	Let's get the 240Z and 280Z back, and everyone will be happy. __________________ I'm putting random letters here as a celebration of free speech: xigrakgrah misorojeq rkemeseit.
Posts: 141,479