Computers Ok I have a weird one for you guys...

**AustinChief** · 09-14-2012, 11:28 PM

So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever...

Now here is the kicker... the business... SUGAR'S UPTOWN CABARET!

Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is)

OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.

**Buehler445** · 09-14-2012, 11:34 PM

We expect....payments.

**AustinChief** · 09-14-2012, 11:40 PM

Quote:

Originally Posted by Buehler445

We expect....payments.

If I make the system I think I can, I bet I could swing a ChiefsPlanet party! You guys will just have to get to Austin...

**AustinChief** · 09-14-2012, 11:39 PM

Ok, so basically strip clubs advertise via the occasional billboard or radio spot, word of mouth and the web. Their web advertising in general is awful. They usually have a crappy website which has basic info and some pics or a tour of the building and maybe event info. SOMETIMES a few outdated pics of the girls. Almost no interaction at all. They also tend to have a Facebook page which is often outdated but even if it isn't there is no true interaction. At best they post events occasionally and their status updates are spammy promo pics that are the equivalent of their strip club DJ. "Come on out for $2 Tuesday! And now give it up for Greta on the MAIN STAGE..."

If you notice, none of what they are promoting has anything to do with their main product... THE GIRLS.

**Baby Lee** · 09-15-2012, 07:45 AM

Quote:

Originally Posted by AustinChief

Ok, so basically strip clubs advertise via the occasional billboard or radio spot, word of mouth and the web. Their web advertising in general is awful. They usually have a crappy website which has basic info and some pics or a tour of the building and maybe event info. SOMETIMES a few outdated pics of the girls. Almost no interaction at all. They also tend to have a Facebook page which is often outdated but even if it isn't there is no true interaction. At best they post events occasionally and their status updates are spammy promo pics that are the equivalent of their strip club DJ. "Come on out for $2 Tuesday! And now give it up for Greta on the MAIN STAGE..."

If you notice, none of what they are promoting has anything to do with their main product... THE GIRLS.

A strip club up here in St. Louis, bought a flatbed truck and put a plexiglass cage on the back. Girls danced on poles in bikinis while the truck drove around town. All sorts of ads giving the name of the place and its location plastered as well.

Didn't last long, lots of attention.

**Lumpy** · 09-14-2012, 11:39 PM

No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?

**AustinChief** · 09-14-2012, 11:43 PM

Quote:

Originally Posted by Lumpy

No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?

haha, no he is working on the promo side of things(VIP cards, events, etc) already and has plans for the marketing but is asking for help on the TECH not on the image itself.

I will get to that part in a sec.. I'm building up to it! And I am also still working on it in my head to a certain degree.

EDIT: what do you mean "thumbnail sized site"? Also, does the site look and work like crap on everyone's phones? I told him I thought their site was virtually unusable on a mobile device outside possibly a tablet.

**Lumpy** · 09-15-2012, 12:04 AM

Quote:

Originally Posted by AustinChief

haha, no he is working on the promo side of things(VIP cards, events, etc) already and has plans for the marketing but is asking for help on the TECH not on the image itself.

I will get to that part in a sec.. I'm building up to it! And I am also still working on it in my head to a certain degree.

EDIT: what do you mean "thumbnail sized site"? Also, does the site look and work like crap on everyone's phones? I told him I thought their site was virtually unusable on a mobile device outside possibly a tablet.

The site is small and very difficult to read. Of course this could be due to it being a flash graphic?

IMO, a flash graphic looks good for welcome pages, but not throughout the entire site.

Edit: I'm heading off to bed, but I'll check back later.

**Dave Lane** · 09-15-2012, 06:42 AM

Quote:

Originally Posted by Lumpy

No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?

I was just going to mention the boob shot needed to much larger. Preferably life sized.

With hard nipples

and 3D

and sensomatic touchable.

**Lumpy** · 09-15-2012, 08:25 AM

Quote:

Originally Posted by Dave Lane

I was just going to mention the boob shot needed to much larger. Preferably life sized.

With hard nipples

and 3D

and sensomatic touchable.

Profit!

**pr_capone** · 09-14-2012, 11:58 PM

The girls could make video's of them stripping and they could be streamed for a fee.

There could also be a live webcam where a single girl is featured and people watching could tip her. A set up like myfreewebcams.com. Get one "room" with a single girl and another "room" with two girls. That would increase visibility and add another revenue stream for both the girls and the club.

**AustinChief** · 09-15-2012, 12:02 AM

Quote:

Originally Posted by pr_capone

The girls could make video's of them stripping and they could be streamed for a fee.

There could also be a live webcam where a single girl is featured and people watching could tip her. A set up like myfreewebcams.com. Get one "room" with a single girl and another "room" with two girls. That would increase visibility and add another revenue stream for both the girls and the club.

I thought about those options... but more of a PHASE 2 thing. There are serious legal and financial logistics that would need to be worked out for all that. Technically it's easy.

I''ll be back in a sec and throw out some of my ideas for Phase 1.

**Rain Man** · 09-15-2012, 12:24 AM

I'm in. What can I do to help these young women enjoy their constitutional right to freedom of expression?

**AustinChief** · 09-15-2012, 12:30 AM

Quote:

Originally Posted by Rain Man

I'm in. What can I do to help these young women enjoy their constitutional right to freedom of expression?

OK, read my last post and get an idea of the current model and how badly it sucks...

And remember, you may have to come to Austin at some point for a market survey.. this industry is notoriously lacking in proper data. Since this is a technical endeavor, I'm surer DaFace will need to accompany you.

**Rain Man** · 09-15-2012, 12:35 AM

Quote:

Originally Posted by AustinChief

OK, read my last post and get an idea of the current model and how badly it sucks...

And remember, you may have to come to Austin at some point for a market survey.. this industry is notoriously lacking in proper data. Since this is a technical endeavor, I'm surer DaFace will need to accompany you.

I actually did a consulting gig with a strip club once, back when I worked for another consulting company. It was a bit of a different type of project, but nonetheless, I have experience in the field and am willing to travel for my work.

09-14-2012, 11:28 PM	Topic Starter
AustinChief Administrator Join Date: Aug 2000 Location: Austin Casino cash: $2639112	Ok I have a weird one for you guys... So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever... Now here is the kicker... the business... SUGAR'S UPTOWN CABARET! Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is) OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.
Posts: 19,511

09-14-2012, 11:34 PM	#2
Buehler445 Supporter Join Date: Apr 2007 Location: Scott City KS Casino cash: $2284734	We expect....payments.
Posts: 56,795

09-14-2012, 11:39 PM	#4
AustinChief Administrator Join Date: Aug 2000 Location: Austin Casino cash: $2639112	Ok, so basically strip clubs advertise via the occasional billboard or radio spot, word of mouth and the web. Their web advertising in general is awful. They usually have a crappy website which has basic info and some pics or a tour of the building and maybe event info. SOMETIMES a few outdated pics of the girls. Almost no interaction at all. They also tend to have a Facebook page which is often outdated but even if it isn't there is no true interaction. At best they post events occasionally and their status updates are spammy promo pics that are the equivalent of their strip club DJ. "Come on out for $2 Tuesday! And now give it up for Greta on the MAIN STAGE..." If you notice, none of what they are promoting has anything to do with their main product... THE GIRLS.
Posts: 19,511

09-14-2012, 11:58 PM	#11
pr_capone ** SOC & ** YOU Join Date: Jan 2006 Location: Chiefs Hell Casino cash: $10018214	The girls could make video's of them stripping and they could be streamed for a fee. There could also be a live webcam where a single girl is featured and people watching could tip her. A set up like myfreewebcams.com. Get one "room" with a single girl and another "room" with two girls. That would increase visibility and add another revenue stream for both the girls and the club.
Posts: 19,884

09-15-2012, 12:24 AM	#13
Rain Man NFL's #1 Ermines Fan Join Date: Jul 2001 Location: My house Casino cash: $3288491 VARSITY	I'm in. What can I do to help these young women enjoy their constitutional right to freedom of expression? __________________ I'm putting random letters here as a celebration of free speech: xigrakgrah misorojeq rkemeseit.
Posts: 141,458