Home and Auto Chrysler releases $9m Super Bowl ad while requesting more taxpayer dollars - Page 2

Deberg_1990 · 02-08-2011, 01:30 PM

http://washingtonexaminer.com/blogs/...xpayer-dollars

You may have noticed that Chrysler released the longest ad in Super Bowl history on Sunday night, featuring the new Chrysler 200 driven by Detroit native rap star Eminem, an ad that CEO Sergio Marchionne says cost less than $9 million. But given that the company's CEO also announced this past week that is seeking a "better deal" on government loans, it is likely that this ad had more to do with getting political support than selling cars. Besides, is spending millions on a Super Bowl ad appropriate for a company that received a taxpayer bailout to recover from a bankruptcy?

Maybe the ad wasn't an appeal to car buyers, but rather politicians. According to the Detroit News, Chrysler is seeking a better deal on its bailout:

"I am paying shyster rates," Marchionne said, noting that Chrysler had no choice in 2009 but to pay the high interest rates the government set as part of its $15 billion Chrysler bailout. "We had no choice… I am going to pay the shyster loans."

He called the loans "a thorn in my side."

Chrysler's also in talks with banks to refinance its debt and plans to have an "agreement in principle" by end of March, he said.

Marchionne spoke at an auto industry conference sponsored by JD Power at a hotel here ahead of the National Automobile Dealers Association three-day convention. He said he is hopeful that the company can win an agreement in principle for $3 billion in low-cost Energy Department retooling loan — a move that is necessary for Chrysler to win private financing, Marchionne said.

That's right: Chrysler took $15 billion from taxpayers, to which it wasn't entitled, and at an industry convention its CEO calls taxpayers a word that is defined as "someone who acts in a disreputable, unethical, or unscrupulous way, especially in the practice of law, politics and used car sales." Message received: "Taxpayers' money saved a car company from bankruptcy and all they got was this lousy Super Bowl commercial."

And what a commercial. Chrysler turns to America to say that because Detroit has been "through hell and back" it has endured the "hottest fires which makes the hardest steel," and that the reason people don't know that is because newspaper reporters "don't know what [people in Detroit] are capable of."

A few things about that.

One: Chrysler didn't go through the hottest fires. Unless, of course, "hottest fires" means "skipping bankruptcy" and asking for a handout to protect union pensions, which it got. And when Fiat was able to take control of Chrysler, it was because of a heavily politicized deal facilitated by the president's auto task force. It even got $6.6 billion in exit financing by Uncle Sam. Most failing businesses have trouble finding buyers. Not Chrysler.

Two: Detroit may have been through a self-imposed over-taxed, over-regulated hell, but it certainly hasn't come back. Budget numbers still show Detroit's books in the red, despite Mayor Dave Bing's best efforts to rein in spending. And Pew reveals that Detroit residents spend more for their municipal legislature than any other major city in the U.S. Heck, even its library is facing a dire fiscal crisis.

Three: We know what Detroit is capable of because we saw it in the 1960s. We still see potential, too -- Michigan economist David Littman told The Examiner last year that there was plenty of reason to be optimistic:

"We're not even on the map," Littman notes. But the opportunity is there. "We have bargain basement prices on everything -- from water properties, which are a hallmark of growth, to infrastructure. And this is tied together with a large and progressive highway system. We also have the largest underground gas reserves in the nation."

Chrysler must have found the investment worthwhile, using the opportunity of the new Chrysler model to plug Detroit's tough "know-how." Fox was charging approximately $2.8 to $3 million per 30-second slot.

This ad doesn't reveal how tough and competent Detroit is. It shows how the federal government picks winners and losers. Guess which part the taxpayers play?

ReynardMuldrake · 02-08-2011, 02:02 PM

GM has already paid back 6.7 billion in bailout money and continue to pay it off. If buying more advertising generates revenue to help them to pay back the loans why in the world would anybody want to stop them?

Pitt Gorilla · 02-08-2011, 02:03 PM

Quote:

Originally Posted by swayy07

im not saying the shouldn't advertise but how many other commercial spots do you think they can get for the price of one super bowl ad? 9 mil for a 30 sec ad is a gross mis-use of taxpayer bail out dollars

How many people do you suppose saw their SB ad? How many would see their ad airing during Weekend at Bernie's 2 on TBS?

**Buck** · 02-08-2011, 02:03 PM

Quote:

Originally Posted by Saulbadguy

That's not how it works, dumbass.

Quote:

Originally Posted by Brock

You're obviously really business savvy. You think the sales of the Forte alone has to pay for that ad?

I'm not going to lie and pretend like I know what I am talking about, but that was the only car commercial that I can remember that featured a single model. The other ones just showed the brand.

jbwm89 · 02-08-2011, 02:04 PM

Eminem is not from Detroit anyways...

**Saulbadguy** · 02-08-2011, 02:05 PM

Quote:

Originally Posted by Buck

I'm not going to lie and pretend like I know what I am talking about, but that was the only car commercial that I can remember that featured a single model. The other ones just showed the brand.

Chevy Volt
Chevy Cruze

tk13 · 02-08-2011, 02:06 PM

I thought it worked out well. It was a very good ad, and it turned out to be the most watched television event in history.

Brock · 02-08-2011, 02:07 PM

Quote:

Originally Posted by Buck

I'm not going to lie and pretend like I know what I am talking about, but that was the only car commercial that I can remember that featured a single model. The other ones just showed the brand.

The Eminem ad was for the Chrysler 200.

**Buck** · 02-08-2011, 02:07 PM

Quote:

Originally Posted by Saulbadguy

Chevy Volt
Chevy Cruze

Alright I was also extremely inebriated (sp?) during the game.

swayy07 · 02-08-2011, 02:08 PM

Quote:

Originally Posted by Pitt Gorilla

How many people do you suppose saw their SB ad? How many would see their ad airing during Weekend at Bernie's 2 on TBS?

how many people do you think saw their 9 million dollar ad during the super bowl and thought why are they advertising when they just got bailed out with OUR money. im not saying they shouldnt advertise at all but the SB ad was just a bad idea IMO

Pitt Gorilla · 02-08-2011, 02:09 PM

Quote:

Originally Posted by swayy07

how many people do you think saw their 9 million dollar ad during the super bowl and thought why are they advertising when they just got bailed out with OUR money. im not saying they shouldnt advertise at all but the SB ad was just a bad idea IMO

Not very many.

**the Talking Can** · 02-08-2011, 02:11 PM

Halliburton steals more than that from the government in an hour...there are unaccounted billions after billions in railroaded government contracts

and people complain about 9mill spent by a company trying to actually compete for american jobs?

swayy07 · 02-08-2011, 02:12 PM

Quote:

Originally Posted by Pitt Gorilla

Not very many.

then we can agree to disagree

**gblowfish** · 02-08-2011, 02:18 PM

A good chunk of the cost of a new car goes toward advertising and marketing said car.

And....

Thread off to the DC in 3.....2......1.....

**Saulbadguy** · 02-08-2011, 02:24 PM

Quote:

Originally Posted by swayy07

then we can agree to disagree

You're an idiot.

Frazod · 02-08-2011, 02:28 PM

Quote:

Originally Posted by the Talking Can

Halliburton steals more than that from the government in an hour...there are unaccounted billions after billions in railroaded government contracts

and people complain about 9mill spent by a company trying to actually compete for american jobs?

Good point.

02-08-2011, 01:30 PM
Deberg_1990 In Search of a Life Join Date: Jan 2004 Location: San Antonio Tx. Casino cash: $3914454	Chrysler releases $9m Super Bowl ad while requesting more taxpayer dollars http://washingtonexaminer.com/blogs/...xpayer-dollars You may have noticed that Chrysler released the longest ad in Super Bowl history on Sunday night, featuring the new Chrysler 200 driven by Detroit native rap star Eminem, an ad that CEO Sergio Marchionne says cost less than $9 million. But given that the company's CEO also announced this past week that is seeking a "better deal" on government loans, it is likely that this ad had more to do with getting political support than selling cars. Besides, is spending millions on a Super Bowl ad appropriate for a company that received a taxpayer bailout to recover from a bankruptcy? Maybe the ad wasn't an appeal to car buyers, but rather politicians. According to the Detroit News, Chrysler is seeking a better deal on its bailout: "I am paying shyster rates," Marchionne said, noting that Chrysler had no choice in 2009 but to pay the high interest rates the government set as part of its $15 billion Chrysler bailout. "We had no choice… I am going to pay the shyster loans." He called the loans "a thorn in my side." Chrysler's also in talks with banks to refinance its debt and plans to have an "agreement in principle" by end of March, he said. Marchionne spoke at an auto industry conference sponsored by JD Power at a hotel here ahead of the National Automobile Dealers Association three-day convention. He said he is hopeful that the company can win an agreement in principle for $3 billion in low-cost Energy Department retooling loan — a move that is necessary for Chrysler to win private financing, Marchionne said. That's right: Chrysler took $15 billion from taxpayers, to which it wasn't entitled, and at an industry convention its CEO calls taxpayers a word that is defined as "someone who acts in a disreputable, unethical, or unscrupulous way, especially in the practice of law, politics and used car sales." Message received: "Taxpayers' money saved a car company from bankruptcy and all they got was this lousy Super Bowl commercial." And what a commercial. Chrysler turns to America to say that because Detroit has been "through hell and back" it has endured the "hottest fires which makes the hardest steel," and that the reason people don't know that is because newspaper reporters "don't know what [people in Detroit] are capable of." A few things about that. One: Chrysler didn't go through the hottest fires. Unless, of course, "hottest fires" means "skipping bankruptcy" and asking for a handout to protect union pensions, which it got. And when Fiat was able to take control of Chrysler, it was because of a heavily politicized deal facilitated by the president's auto task force. It even got $6.6 billion in exit financing by Uncle Sam. Most failing businesses have trouble finding buyers. Not Chrysler. Two: Detroit may have been through a self-imposed over-taxed, over-regulated hell, but it certainly hasn't come back. Budget numbers still show Detroit's books in the red, despite Mayor Dave Bing's best efforts to rein in spending. And Pew reveals that Detroit residents spend more for their municipal legislature than any other major city in the U.S. Heck, even its library is facing a dire fiscal crisis. Three: We know what Detroit is capable of because we saw it in the 1960s. We still see potential, too -- Michigan economist David Littman told The Examiner last year that there was plenty of reason to be optimistic: "We're not even on the map," Littman notes. But the opportunity is there. "We have bargain basement prices on everything -- from water properties, which are a hallmark of growth, to infrastructure. And this is tied together with a large and progressive highway system. We also have the largest underground gas reserves in the nation." Chrysler must have found the investment worthwhile, using the opportunity of the new Chrysler model to plug Detroit's tough "know-how." Fox was charging approximately $2.8 to $3 million per 30-second slot. This ad doesn't reveal how tough and competent Detroit is. It shows how the federal government picks winners and losers. Guess which part the taxpayers play?
Posts: 66,914

02-08-2011, 02:02 PM	#16
ReynardMuldrake 2 Legit 2 Colquitt Join Date: Sep 2010 Casino cash: $4515754	GM has already paid back 6.7 billion in bailout money and continue to pay it off. If buying more advertising generates revenue to help them to pay back the loans why in the world would anybody want to stop them?
Posts: 4,694

02-08-2011, 02:04 PM	#19
jbwm89 MIZZOU Join Date: Jan 2009 Location: Saint Joseph Casino cash: $10005040	Eminem is not from Detroit anyways... __________________ "You can't sit on a lead and run a few plays into the line and just kill the clock. You've got to throw the ball over the goddamn plate and give the other man his chance. That's why baseball is the greatest game of them all."
Posts: 1,076

02-08-2011, 02:06 PM	#21
tk13 ... Join Date: Nov 2001 Casino cash: $1992500	I thought it worked out well. It was a very good ad, and it turned out to be the most watched television event in history.
Posts: 54,944

02-08-2011, 02:11 PM	#26
the Talking Can Supporter Join Date: Aug 2001 Location: street Casino cash: $10022208	Halliburton steals more than that from the government in an hour...there are unaccounted billions after billions in railroaded government contracts and people complain about 9mill spent by a company trying to actually compete for american jobs? __________________ Clark Hunt: "Thank god for the Dominican pool boy"
Posts: 51,585

02-08-2011, 02:18 PM	#28
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $17686178 VARSITY	A good chunk of the cost of a new car goes toward advertising and marketing said car. And.... Thread off to the DC in 3.....2......1.....
Posts: 40,830