How much money did CBS lose on their own ads?

[houstonwhodat]

I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.

[Buehler445]

Originally Posted by houstonwhodat

I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

[chefsos]

I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.

[Frazod]

Originally Posted by chefsos

I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.

There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.

[chefsos]

Originally Posted by frazod

There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.

*nods slowly, as this seems to make sense*

[DaFace]

Originally Posted by Buehler445

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.

[Buehler445]

Originally Posted by DaFace

I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.

My understanding is that they buy a timeslot eg. 1st Q timeout 1,2,3 etc. If it's stuck like that they'd have to do that. But even then, they were still running them later.

[houstonwhodat]

Originally Posted by Buehler445

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

Can't vouch for yesterday but generally speaking there is usually a promo before they go back to whatever program.

Hey CBS can do whatever they want there were 115,000,000 people watching yesterday.

What better way to promote their programs and gain more viewers thereby increasing their advertising revenue?

[NJChiefsFan]

Originally Posted by Buehler445

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

He isn't saying before the game started. He is saying that the ads always happen right as they are coming back from break. Something anyone that has a DVR uses as the marker that the show is coming back. I really don't see why you think its bad for CBS to use the biggest stage in TV to market its shows.