snickers ad

wilas101 · 02-06-2007, 08:59 PM

http://news.yahoo.com/s/ap/20070206/...wl_snickers_ad

Snickers ad pulled after complaints

Tue Feb 6, 5:52 PM ET

A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.

The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.

The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.

The Web site also featured video of players from the Super Bowl teams reacting to the kiss.

"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.

GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable."

Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.

"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer," Nathanson wrote.

"Feedback from our target consumers has been positive. In addition, many media and website commentators of this year's Super Bowl commercial line-up ranked the commercial among this year's top ten best. USA Today ranked it 9 of its top ten picks," she continued.

"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," she wrote.

Masterfoods brands include Uncle Ben's rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company.

pulled for being homophobic? how ghey

Chief Pote · 02-06-2007, 09:04 PM

I saw the commercial when first shown....I didn't see the humor. Not that it was ghey....just wasn't funny. I don't like any candy bar well enough to get close to some dude.

**OnTheWarpath15** · 02-06-2007, 09:09 PM

This country has turned into a bunch of hypersensitive sandy 'giners.

We've got gays and lesbians pissed at Snickers commercials.

Jews pissed off about Christmas trees in Airports.

Christians pissed off about Muslims praying on airplanes.

Foreigners pissed of that we don't speak their language.

The list goes on and on.

Quit your ****ing whining, people.

88TG88 · 02-06-2007, 09:28 PM

Quote:

Originally Posted by OnTheWarpath58

Foreigners pissed of that we don't speak their language.

i think its the other way around

**OnTheWarpath15** · 02-06-2007, 09:32 PM

Quote:

Originally Posted by 88TG88

i think its the other way around

It goes both ways, I was referring to an article that someone posted here a month or two back about this woman who was pissed that a store owner couldn't understand her and essentially refused her service.

ChiefFan31 · 02-06-2007, 09:32 PM

Quote:

Originally Posted by 88TG88

i think its the other way around

Yes, but its not PC as an American to stand up for our own rights. But we need to apologize and bend over backwards for foreigners and accomodate them. That is what pussification is.

Fairplay · 02-06-2007, 09:34 PM

Grossman thinks the ad is great. Enough said.

|Zach| · 02-06-2007, 10:11 PM

Quote:

Originally Posted by ChiefFan31

Yes, but its not PC as an American to stand up for our own rights. But we need to apologize and bend over backwards for foreigners and accomodate them. That is what pussification is.

How have you bent over backwards and accommodated for foreigners,

02-06-2007, 09:04 PM

I heard that on the radio.

I'm guessing they figured they would get MORE pub by pulling it than letting it run.

DJay23 · 02-06-2007, 09:05 PM

Jesus tapdancing Christ. I'm sick of tiny groups of whiny bitches ruining it for everyone else.

Hey Gay people, if you don't like the Snickers commercial, have a parade and boycott Snickers.

By the way, that was my favorite commercial from the Super Bowl.

Deberg_1990 · 02-06-2007, 09:07 PM

Quote:

Originally Posted by DJay23

Jesus tapdancing Christ. I'm sick of tiny groups of whiny bitches ruining it for everyone else.

Hey Gay people, if you don't like the Snickers commercial, have a parade and boycott Snickers.

By the way, that was my favorite commercial from the Super Bowl.

Agreed. Just another example of an overly PC society. This crap has gotten way out of hand.

Is it possible to make something that wont offend some section of society these days????

Fish · 02-06-2007, 09:48 PM

Quote:

Originally Posted by Deberg_1990

Is it possible to make something that wont offend some section of society these days????

Did you miss the asexual pregame show??

Frazod · 02-06-2007, 09:51 PM

Christ, if anything it was TOO GAY. The queens should be thrilled. Hell, it was even gayer than their previous ex-jock manlove guitar commercial, and that was gay as hell.

I'm sticking with Reeses.

C-Mac · 02-06-2007, 11:05 PM

Quote:

Originally Posted by frazod

Christ, if anything it was TOO GAY. The queens should be thrilled. Hell, it was even gayer than their previous ex-jock manlove guitar commercial, and that was gay as hell.

I'm sticking with Reeses.

That was my first thought too, that it was way too implicative. Now for the singing snickers commercial, have to admit I liked that one.
Is there a better candy than Reeses?

Thai Cheif · 02-07-2007, 04:06 AM

Quote:

Originally Posted by frazod

Christ, if anything it was TOO GAY. The queens should be thrilled. Hell, it was even gayer than their previous ex-jock manlove guitar commercial, and that was gay as hell.

I'm sticking with Reeses.

That was my feeling. I thought the bundle of stickss would be pleased. Whatever.

02-06-2007, 08:59 PM	Topic Starter
wilas101 Starter Join Date: Mar 2005 Casino cash: $8449487	snickers ad http://news.yahoo.com/s/ap/20070206/...wl_snickers_ad Snickers ad pulled after complaints Tue Feb 6, 5:52 PM ET A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic. The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other. The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies. The Web site also featured video of players from the Super Bowl teams reacting to the kiss. "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement. GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable." Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer," Nathanson wrote. "Feedback from our target consumers has been positive. In addition, many media and website commentators of this year's Super Bowl commercial line-up ranked the commercial among this year's top ten best. USA Today ranked it 9 of its top ten picks," she continued. "We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," she wrote. Masterfoods brands include Uncle Ben's rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company. pulled for being homophobic? how ghey
Posts: 775

02-06-2007, 09:04 PM	#2
Chief Pote Veteran Join Date: Jan 2006 Location: Undercover..... Casino cash: $8332638	I saw the commercial when first shown....I didn't see the humor. Not that it was ghey....just wasn't funny. I don't like any candy bar well enough to get close to some dude.
Posts: 3,457

02-06-2007, 09:09 PM	#3
OnTheWarpath15 MVP Join Date: Sep 2005 Casino cash: $4931115	This country has turned into a bunch of hypersensitive sandy 'giners. We've got gays and lesbians pissed at Snickers commercials. Jews pissed off about Christmas trees in Airports. Christians pissed off about Muslims praying on airplanes. Foreigners pissed of that we don't speak their language. The list goes on and on. Quit your ****ing whining, people.
Posts: 60,193

02-06-2007, 09:34 PM	#7
Fairplay A certain set of skills Join Date: Dec 2003 Location: texas Casino cash: $10026683 VARSITY	Grossman thinks the ad is great. Enough said.
Posts: 25,265

02-06-2007, 09:04 PM	#9
Phobia Guest Casino cash: $	I heard that on the radio. I'm guessing they figured they would get MORE pub by pulling it than letting it run.
Posts: n/a

02-06-2007, 09:05 PM	#10
DJay23 Rock Chalk Jayhawk Join Date: Aug 2000 Location: Williamsport, PA Casino cash: $2983317	Jesus tapdancing Christ. I'm sick of tiny groups of whiny bitches ruining it for everyone else. Hey Gay people, if you don't like the Snickers commercial, have a parade and boycott Snickers. By the way, that was my favorite commercial from the Super Bowl. __________________ "True bliss is not something you search for, true bliss is already living inside us all, and sometimes it takes a roomfull of others to lead us to the mirror of your soul." - CosmicPal (10-3-03)
Posts: 8,734

02-06-2007, 09:51 PM	#13
Frazod WE ARE THE CHAMPIONS Join Date: Aug 2000 Casino cash: $3145085	Christ, if anything it was TOO GAY. The queens should be thrilled. Hell, it was even gayer than their previous ex-jock manlove guitar commercial, and that was gay as hell. I'm sticking with Reeses.
Posts: 119,484