shaneo69
09-22-2004, 08:13 AM
Judging by fan response, Chiefs fans are far more bitter about the price of beer at Arrowhead than they are about the price of a ticket.
Tuesday's column about the Chiefs' average season-ticket prices ($67.26) being out of whack with the city's per capita personal income ($32,467) seemed to mildly miff Chiefs season-ticket holders.
But what really irritated the Arrowhead faithful was the information from Team Marketing Report an independent sports marketing research firm in Chicago that suggested the Chiefs sold the cheapest beer in the league at $3.75 a pop.
That suggestion drew ridicule and laughter from a sea of beer-drinking Chiefs fans, who responded with voice mails and e-mails.
A beer at Arrowhead for $3.75? one fan wrote. Are they joking? Please, please tell me where I can find a beer that cheap at Arrowhead.
Sure enough, the folks at Team Marketing Report were misled by a survey returned to them by the Chiefs.
Becky Wallace, editor at Team Marketing, said her company sent out surveys to all NFL teams before the season started, asking for each team's ticket, parking and basic concession prices.
Wallace said the Chiefs sent the survey back to her with the following information: Small beer, $3.75; small soft drink, $2.25; regular-size hot dog, $3.50.
The truth? According to Centerplate (formerly Volume Services), the concessionaire for Truman Sports Complex, the cheapest beer at Arrowhead is $6. The cheapest soft drink is $4. And the cheapest hot dog is $3.75.
Oops.
Why the big discrepancy? Chiefs director of ticket operations Doug Hopkins said he wasn't sure, because he only filled out the top half of the survey the one regarding ticket prices (which we confirmed to be accurate).
As for the rest of the survey, we're not sure who filled it out. Wallace Bennett, director of marketing and sales for the Chiefs, did not return a phone call.
Tuesday's column about the Chiefs' average season-ticket prices ($67.26) being out of whack with the city's per capita personal income ($32,467) seemed to mildly miff Chiefs season-ticket holders.
But what really irritated the Arrowhead faithful was the information from Team Marketing Report an independent sports marketing research firm in Chicago that suggested the Chiefs sold the cheapest beer in the league at $3.75 a pop.
That suggestion drew ridicule and laughter from a sea of beer-drinking Chiefs fans, who responded with voice mails and e-mails.
A beer at Arrowhead for $3.75? one fan wrote. Are they joking? Please, please tell me where I can find a beer that cheap at Arrowhead.
Sure enough, the folks at Team Marketing Report were misled by a survey returned to them by the Chiefs.
Becky Wallace, editor at Team Marketing, said her company sent out surveys to all NFL teams before the season started, asking for each team's ticket, parking and basic concession prices.
Wallace said the Chiefs sent the survey back to her with the following information: Small beer, $3.75; small soft drink, $2.25; regular-size hot dog, $3.50.
The truth? According to Centerplate (formerly Volume Services), the concessionaire for Truman Sports Complex, the cheapest beer at Arrowhead is $6. The cheapest soft drink is $4. And the cheapest hot dog is $3.75.
Oops.
Why the big discrepancy? Chiefs director of ticket operations Doug Hopkins said he wasn't sure, because he only filled out the top half of the survey the one regarding ticket prices (which we confirmed to be accurate).
As for the rest of the survey, we're not sure who filled it out. Wallace Bennett, director of marketing and sales for the Chiefs, did not return a phone call.