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Old 02-14-2007, 02:13 AM   #47
Taco John Taco John is offline
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Join Date: Jun 2001
Casino cash: $427937
Quote:
Originally Posted by Simplex3
Screw that, but the guy that invents rolls of toilet paper that stay moist like baby wipes will make a mint.

Those came and went and weren't profitable.




Review: Book examines significant business blunders

Kimberly-Clark’s Cottonelle Fresh Rollwipes, debuted in 2001 as an alternative to dry toilet paper. Who knew that after $100 million in R&D costs and a $35 million advertising campaign featuring the tagline “wetter is better,” the product would languish for two years in test marketing and never take off as expected?

http://www.sbj.net/weekly_article.as...822&aID2=76325
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Last edited by Taco John; 02-14-2007 at 02:19 AM..
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