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02-14-2007, 02:13 AM
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#11 | |
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Sapere Aude
Join Date: Jun 2001
Casino cash: $427937
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Quote:
Those came and went and weren't profitable. Review: Book examines significant business blunders Kimberly-Clark’s Cottonelle Fresh Rollwipes, debuted in 2001 as an alternative to dry toilet paper. Who knew that after $100 million in R&D costs and a $35 million advertising campaign featuring the tagline “wetter is better,” the product would languish for two years in test marketing and never take off as expected? http://www.sbj.net/weekly_article.as...822&aID2=76325
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Ehyeh asher ehyeh. Donger's Razor: "The most establishment-friendly explanation that gives leftist and neocon politicians the most amount of cover is the only possible explanation, even when gaping holes and leaps of logic are required to get there." Last edited by Taco John; 02-14-2007 at 02:19 AM.. |
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