Quote:
Originally Posted by DRU
He interviewed just as many that said this was nothing. He just chose not to focus on those guys.
Some of you may follow UFC. Whether you do or not, there's an interesting thing going on there right now that is on the same subject here.
To keep it short, ESPN wrote an article trashing the UFC for underpaying their fighters. They did an interview with the 1 fighter they could find that wanted to trash the UFC, and they also did an interview with Lorenzo Fertitta, one of the owners of the UFC, and they're using that interview, edited to their own liking, to prove some of their points.
Dana White, the president of the UFC, is pissed about it, and has stated that he's going to use the same exact interview footage (since they had their cameras there, too) to create an edited version of the same video to make it look like the UFC is doing everything great and fighters couldn't be happier. Then he's going to show the entire, unedited interview, to show just exactly how easy it is to spin details and create stories.
I think it's going to be interesting.
Another example...I worked for a small business a few years ago that got raided by the FBI because they thought the company was selling counterfeit product. News crews were there and it was the first time I experienced a first hand experience with the media. They interviewed me and other employees.
Then I watched the news that night and they completely spun everything we had said in a direction that could not have been more incorrect. EVERYTHING they said on the news about the situation was completely wrong. It was shocking to me how badly they presented the information.
If you don't trust Pioli, fine. I don't like Cassel either. But to trust the media and base your own thoughts and decisions on them is just...well...let's say you'll be leading a very blissful life.
|
This wasn't an expose. I've worked with PR departments very closely before and have seen them before. In those situations, we had our PR group reach out to the media guy and they refused to talk to us. This, on the other hand, was a thoughtful piece and Mark Donovan had a ton of air time and a chance to address almost every allegation. And Babb also included former employees (that he was actually allowed to interview) and even people from departments like HR. Don't paint this as some kind of one-sided puff piece.
The reason why the story is weighted more heavily toward the negative is because Scott Pioli chose not to speak to Babb. Anyone who's been in PR knows that "no comment" is about the worst thing you can do if you're trying to save face. The problem is, I think Pioli is way too egotistical to understand PR. He's under the mentality that I have one way of doing things and if you don't like it, **** you.