Movies and TV FOX cutting back on commercials, going for "remote-free TV"

keg in kc · 05-16-2008, 03:39 AM

I think this is great...

(And I'm particularly happy they're starting it with two shows I'm really excited about this fall/winter)

Fox yells 'cut' on commercials

Two new shows will have reduced ad time

By Paul J. Gough and James Hibberd
May 15, 2008, 04:50 PM
Updated: May 15, 2008, 09:19 PM

Fox Broadcasting Co. is shaking up the commercial TV model with "Remote-Free TV."

At its upfront presentation Thursday, the network announced it will air two new drama series, J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse," with dramatically reduced commercial breaks.

"It's a simple concept and potentially revolutionary," Fox Entertainment Chairman Peter Liguori said. "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience."

Both "Fringe" and "Dollhouse" would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well.

In an interview after the presentation, Fox Entertainment President Kevin Reilly acknowledged that "Remote-Free TV" was a risk but there needed to be a "paradigm shift" in network TV.

Cutting down commercials will make the two already pricey sci-fi series even more expensive as they have to produce longer episodes. To offset that and the reduced commercial inventory, the network is planning to charge advertisers a premium.

Ad buyers were generally upbeat about the idea, and said they liked the two shows picked.

"We're always clamoring for an uncluttered environment," said Carat Media's Andy Donchin. But he said that wanted to see how much of a premium would be placed on it.

"It would be nice if it was one (new) and one (existing)," another media buyer said, "but that may not be economically feasible."

"Fringe" and "Dollhouse" highlight Fox's slate of six new series for the 2008-09 season -- two dramas, three comedies and an unscripted show, the most any broadcaster presented at the upfronts .

Once again, the network will launch its fall season earlier than most competitors.

During the week of Aug. 25, Fox will air special two-hour premiere episodes of several series, including "Prison Break" and "Fringe." "Dollhouse," which only wrapped up its pilot last Friday, will launch in January.

"We have high expectations for this," Reilly said of "Fringe." A large-scale marketing campaign for the series was launched Thursday.

As for "Dollhouse," Reilly said that he was "confident that this will become the next tentpole series for Fox."

The addition of "Fringe" and "Dollhouse" to "Terminator: The Sarah Connor Chronicles" makes for a sci-fi-heavy lineup, but Reilly said he's confident they can find broad audiences. "I don't think any of these are hard genre shows," he said.

The two-hour "24" prequel movie also will air in the fall. Liguori described the stand-alone movie as "an E-ticket ride" that will help cue up the return of the series in January.

On Thursdays, "Moment of Truth" will air at 8 p.m., going up against CBS's top-rated reality show "Survivor." The game show will be followed by the return of "Kitchen Nightmares."

Reilly had no qualms about taking on "Survivor." "It's eroding, its an older show, it's eventually going to give up and we're trying to accelerate thatHello - commatard on the loose." he said.

Reilly also said that next season, the "Idol" results show would be predominantly a half-hour. He said the pairing with "Idol" could be one of several shows, including "Boldly Going Nowhere," which will be shot in the fall and "Outnumbered," which recently shot a pilot.

Liguori said he's satisfied with the creative quality of "Idol" this season, but not its ratings, which have recently hit a string of five-year lows.

"Every season we're able to reset the table, and I can assure you the network and the producers really want to take a look at the show for next year and inject it with new levels of energy and more unpredictable twist and turns," he said.

Absent from the schedule is sitcom "Back to You," which Fox canceled last week. Reilly defended keeping the lower-rated sitcom "Til Death" over the Kelsey Grammer comedy, and admitted that cast salaries were a factor.

"With its proximity to 'Idol,' the expectations were higher (for 'Back to You')," he said. "The show did not really strike a chord. Creatively, it was a mixed bag. We're looking to find that next generation of comedy hits and it just did not feel like it would fit into that mix."

keg in kc · 05-16-2008, 03:42 AM

Some previews.

Fringe:

keg in kc · 05-16-2008, 03:44 AM

Dollhouse:

beavis · 05-16-2008, 03:54 AM

The freeview channels do something simliar over here. Commercials aren't nearly as annoying if it's 2 minutes every half hour.

keg in kc · 05-16-2008, 03:55 AM

Quote:

Originally Posted by beavis

The freeview channels do something simliar over here. Commercials aren't nearly as annoying if it's 2 minutes every half hour.

I wish they did that on BBC America. Sucks to be watching Life on Mars or Robin Hood and having commercial breaks wedged into weird spots in the drama. Same goes for Dr. Who on SciFi.

**007** · 05-16-2008, 04:04 AM

Hello - commatard on the loose. attack.

**007** · 05-16-2008, 04:05 AM

When they say less promos, are they talking about commercials for their network shows or all the annoying promo popups during shows?

keg in kc · 05-16-2008, 04:07 AM

Quote:

Originally Posted by Guru

When they say less promos, are they talking about commercials for their network shows or all the annoying promo popups during shows?

I'm sure they mean commercials for their shows.

I hate those popups, too.

**007** · 05-16-2008, 04:22 AM

Quote:

Originally Posted by keg in kc

I'm sure they mean commercials for their shows.

I hate those popups, too.

Hell, anymore they take up half the screen.

beavis · 05-16-2008, 04:42 AM

Quote:

Originally Posted by keg in kc

I wish they did that on BBC America. Sucks to be watching Life on Mars or Robin Hood and having commercial breaks wedged into weird spots in the drama. Same goes for Dr. Who on SciFi.

It's on E4 over here, so I doubt they show it on BBC back home, but watch for a show called "The Inbetweeners". It's the funniest damn thing I've seen in a while.

**Fire Me Boy!** · 05-16-2008, 06:24 AM

Quote:

Originally Posted by Guru

When they say less promos, are they talking about commercials for their network shows or all the annoying promo popups during shows?

Fewer spots for network shows. Those "popups" are called snipes.

Demonpenz · 05-16-2008, 07:58 AM

the snipes are confusing for a guy like me. I remember some lady walked accross the screen at the bottom of csi or something one time and I was like. How the **** is csi going to explain a 5 inch tall lady

Frazod · 05-16-2008, 08:36 AM

More than anything else, Fox needs to curtail the promos for its own shows. I refused to watch 24 for years simply because the over-saturation of promotional spots during the World Series made me insane.

"Strike one, and don't forget, 24 starts next Sunday. Ball one, and remember, 24 is just around the corner!" Then you'd get a 24 promo to start the commercial break, a 24 promo to end the commercial break, a pop-up promo, and then more pimping by the announcers.

I don't react well to that shit.

Adept Havelock · 05-16-2008, 08:56 AM

Quote:

Originally Posted by frazod

More than anything else, Fox needs to curtail the promos for its own shows. I refused to watch 24 for years simply because the over-saturation of promotional spots during the World Series made me insane.

"Strike one, and don't forget, 24 starts next Sunday. Ball one, and remember, 24 is just around the corner!" Then you'd get a 24 promo to start the commercial break, a 24 promo to end the commercial break, a pop-up promo, and then more pimping by the announcers.

I don't react well to that shit.

24! Apply directly to the forehead!

keg in kc · 05-16-2008, 09:14 AM

Quote:

Originally Posted by frazod

More than anything else, Fox needs to curtail the promos for its own shows. I refused to watch 24 for years simply because the over-saturation of promotional spots during the World Series made me insane.

I'm pretty sure you were insane long before that.

05-16-2008, 03:42 AM	#2
keg in kc oxymoron Join Date: Feb 2001 Location: OP/KC/Whatever Casino cash: $9556299	Some previews. Fringe:
Posts: 58,682

05-16-2008, 03:44 AM	#3
keg in kc oxymoron Join Date: Feb 2001 Location: OP/KC/Whatever Casino cash: $9556299	Dollhouse:
Posts: 58,682

05-16-2008, 03:54 AM	#4
beavis Free Born Man of the USA Join Date: May 2003 Casino cash: $9954900	The freeview channels do something simliar over here. Commercials aren't nearly as annoying if it's 2 minutes every half hour.
Posts: 7,588

05-16-2008, 04:04 AM	#6
007 Shaken. Not stirred. Join Date: Sep 2002 Location: London Casino cash: $12220126 VARSITY	Hello - commatard on the loose. attack. __________________ My dear girl, there are some things that just aren’t done. Such as, drinking Dom Perignon ’53 above the temperature of 38 degrees Fahrenheit. That’s just as bad as listening to the Beatles without earmuffs.
Posts: 65,733

05-16-2008, 04:05 AM	#7
007 Shaken. Not stirred. Join Date: Sep 2002 Location: London Casino cash: $12220126 VARSITY	When they say less promos, are they talking about commercials for their network shows or all the annoying promo popups during shows? __________________ My dear girl, there are some things that just aren’t done. Such as, drinking Dom Perignon ’53 above the temperature of 38 degrees Fahrenheit. That’s just as bad as listening to the Beatles without earmuffs.
Posts: 65,733

05-16-2008, 03:39 AM
keg in kc oxymoron Join Date: Feb 2001 Location: OP/KC/Whatever Casino cash: $9556299	I think this is great... (And I'm particularly happy they're starting it with two shows I'm really excited about this fall/winter) Fox yells 'cut' on commercials Two new shows will have reduced ad time By Paul J. Gough and James Hibberd May 15, 2008, 04:50 PM Updated: May 15, 2008, 09:19 PM Fox Broadcasting Co. is shaking up the commercial TV model with "Remote-Free TV." At its upfront presentation Thursday, the network announced it will air two new drama series, J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse," with dramatically reduced commercial breaks. "It's a simple concept and potentially revolutionary," Fox Entertainment Chairman Peter Liguori said. "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience." Both "Fringe" and "Dollhouse" would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well. In an interview after the presentation, Fox Entertainment President Kevin Reilly acknowledged that "Remote-Free TV" was a risk but there needed to be a "paradigm shift" in network TV. Cutting down commercials will make the two already pricey sci-fi series even more expensive as they have to produce longer episodes. To offset that and the reduced commercial inventory, the network is planning to charge advertisers a premium. Ad buyers were generally upbeat about the idea, and said they liked the two shows picked. "We're always clamoring for an uncluttered environment," said Carat Media's Andy Donchin. But he said that wanted to see how much of a premium would be placed on it. "It would be nice if it was one (new) and one (existing)," another media buyer said, "but that may not be economically feasible." "Fringe" and "Dollhouse" highlight Fox's slate of six new series for the 2008-09 season -- two dramas, three comedies and an unscripted show, the most any broadcaster presented at the upfronts . Once again, the network will launch its fall season earlier than most competitors. During the week of Aug. 25, Fox will air special two-hour premiere episodes of several series, including "Prison Break" and "Fringe." "Dollhouse," which only wrapped up its pilot last Friday, will launch in January. "We have high expectations for this," Reilly said of "Fringe." A large-scale marketing campaign for the series was launched Thursday. As for "Dollhouse," Reilly said that he was "confident that this will become the next tentpole series for Fox." The addition of "Fringe" and "Dollhouse" to "Terminator: The Sarah Connor Chronicles" makes for a sci-fi-heavy lineup, but Reilly said he's confident they can find broad audiences. "I don't think any of these are hard genre shows," he said. The two-hour "24" prequel movie also will air in the fall. Liguori described the stand-alone movie as "an E-ticket ride" that will help cue up the return of the series in January. On Thursdays, "Moment of Truth" will air at 8 p.m., going up against CBS's top-rated reality show "Survivor." The game show will be followed by the return of "Kitchen Nightmares." Reilly had no qualms about taking on "Survivor." "It's eroding, its an older show, it's eventually going to give up and we're trying to accelerate thatHello - commatard on the loose." he said. Reilly also said that next season, the "Idol" results show would be predominantly a half-hour. He said the pairing with "Idol" could be one of several shows, including "Boldly Going Nowhere," which will be shot in the fall and "Outnumbered," which recently shot a pilot. Liguori said he's satisfied with the creative quality of "Idol" this season, but not its ratings, which have recently hit a string of five-year lows. "Every season we're able to reset the table, and I can assure you the network and the producers really want to take a look at the show for next year and inject it with new levels of energy and more unpredictable twist and turns," he said. Absent from the schedule is sitcom "Back to You," which Fox canceled last week. Reilly defended keeping the lower-rated sitcom "Til Death" over the Kelsey Grammer comedy, and admitted that cast salaries were a factor. "With its proximity to 'Idol,' the expectations were higher (for 'Back to You')," he said. "The show did not really strike a chord. Creatively, it was a mixed bag. We're looking to find that next generation of comedy hits and it just did not feel like it would fit into that mix."
Posts: 58,682

05-16-2008, 07:58 AM	#12
Demonpenz Woman should only make babies Join Date: Nov 2003 Location: Apartment "G UNIT!" Casino cash: $-203864	the snipes are confusing for a guy like me. I remember some lady walked accross the screen at the bottom of csi or something one time and I was like. How the **** is csi going to explain a 5 inch tall lady __________________
Posts: 54,942

05-16-2008, 08:36 AM	#13
Frazod Did you hear what I said? Join Date: Aug 2000 Casino cash: $-566615	More than anything else, Fox needs to curtail the promos for its own shows. I refused to watch 24 for years simply because the over-saturation of promotional spots during the World Series made me insane. "Strike one, and don't forget, 24 starts next Sunday. Ball one, and remember, 24 is just around the corner!" Then you'd get a 24 promo to start the commercial break, a 24 promo to end the commercial break, a pop-up promo, and then more pimping by the announcers. I don't react well to that shit.
Posts: 121,710