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Old 08-08-2014, 06:56 AM  
RunKC RunKC is offline
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Toyota On Field Ad will piss everyone off
I can't believe this shit is not only on the field, but visible DURING PLAYS. JFC

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Old 08-08-2014, 07:02 AM   #2
mdchiefsfan mdchiefsfan is offline
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Smh. That is awful.
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Old 08-08-2014, 07:57 AM   #3
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Now I'm pumped for the next play and want to buy a Toyota.
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Old 08-08-2014, 08:01 AM   #4
Strongside Strongside is offline
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Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
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Old 08-08-2014, 08:11 AM   #5
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Originally Posted by Strongside View Post
Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
You looking for copywriters?
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Old 08-08-2014, 08:12 AM   #6
Graystoke Graystoke is offline
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That's terrible!
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Old 08-08-2014, 08:15 AM   #7
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Quote:
Originally Posted by Discuss Thrower View Post
You looking for copywriters?
Actually, yes.
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Old 08-08-2014, 08:22 AM   #8
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Actually, yes.
Even with no experience?

****.
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Old 08-08-2014, 08:22 AM   #9
Garcia Bronco Garcia Bronco is offline
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I don't think that is actually on the field.
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Old 08-08-2014, 08:56 AM   #10
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I don't think that is actually on the field.
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Old 08-08-2014, 09:04 AM   #11
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Quote:
Originally Posted by Strongside View Post
Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
My hopes is this is just a test run. Once they get significant negative blowback, they"ll probably go another way. At least in the short term.
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Old 08-08-2014, 09:05 AM   #12
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Quote:
Originally Posted by Discuss Thrower View Post
Even with no experience?

****.
Samples or GTFO.
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Old 08-08-2014, 09:06 AM   #13
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I guess that's better than the "Tampax Red Zone."
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Old 08-08-2014, 09:22 AM   #14
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I noted that in the game thread. It was the worst thing I've ever seen. I was horrified and angry. I now hate Toyota and will never buy one of their vehicles again.
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Old 08-08-2014, 09:26 AM   #15
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Originally Posted by Rain Man View Post
I noted that in the game thread. It was the worst thing I've ever seen. I was horrified and angry. I now hate Toyota and will never buy one of their vehicles again.
It's ok. Apricot isn't one of their main colors anyways.
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