Hardee's comes up with new strategy to combat King/Hootie BK ads...

shaneo69 · 05-13-2005, 02:35 PM

Paris Hilton will star in new Hardee's promotion
By Mary Jo Feldstein
Of the Post-Dispatch
05/13/2005

Paris Hilton’s hot for Hardee’s.

The infamous heiress will star in a television commercial for the burger chain’s new Spicy BBQ Thickburger.

Hardee’s is known for using risqué ads to drawn in their core customer — the young, hungry male. Its Western Bacon Thickburger ad showed a woman seductively riding a mechanical bull.In Hilton’s 30-second spot, she’s shown eating the BBQ burger while washing a Bentley in her swimsuit. The ad plays off Hilton’s catch phrase, “That’s hot.” Adweek magazine labeled it “too hot for TV.”

“Paris was chosen to star in the ad because she is an intriguing cultural icon and the ‘it girl’ of the moment,” Brad Haley, Hardee’s executive vice president of marketing said in a statement. “The message is very simple: Paris, the situation and the (burger) are hot.”Advertisement

Haley said the ad feels more like music video than a typical television commercial. It was created by the same agency that produced the mechanical bull ad, Mendelsohn-Zien.

The new burger and the ads will premiere around St. Louis in mid-June. Hardee’s will launch a redesigned Web site showcasing the Hilton ad as well as behind-the-scenes footage and interviews. The site will also show a racier version of the ad that will not be shown on television.

A preview of the ad will appear on Entertainment Tonight on Tuesday.

The burgers are already available at Hardee’s sister restaurant Carl’s Jr. Hilton’s ad will begin airing in the Western United States, where Carl Jr.’s are located, on Thursday.

This is not Hilton’s first brush with fast food. She temporarily worked for Burger King as part of her television show “The Simple Life: 3 Interns.”

Hardee’s has been criticized for its more provocative advertisements. But the company’s revenues climbed 11 percent last year and it was profitable for the first time since 1999.

**ptlyon** · 05-13-2005, 02:39 PM

Quote:

Originally Posted by Post-Dispatch

A preview of the ad will appear on Entertainment Tonight on Tuesday.

Boy Howdy! Getting the sixer, Cheetos, and the Jergins ready in waiting!

shaneo69 · 05-13-2005, 02:52 PM

Quote:

Originally Posted by ptlyon

Boy Howdy! Getting the sixer, Cheetos, and the Jergins ready in waiting!

No, you gotta save it for this...

"Hardee’s will launch a redesigned Web site showcasing the Hilton ad as well as behind-the-scenes footage and interviews. The site will also show a racier version of the ad that will not be shown on television."

With a little film editing, they could probably put her home sex video on their website and show her eating the Spicy BBQ Thickburger while she's going at it.

**gblowfish** · 05-13-2005, 03:17 PM

Quote:

Originally Posted by ptlyon

Boy Howdy! Getting the sixer, Cheetos, and the Jergins ready in waiting!

It IS a :30 spot. Think you can last that long?

**penguinz** · 05-13-2005, 02:49 PM

Quote:

Originally Posted by shaneo69

“The message is very simple: Paris, the situation and the (burger) are hot.”

Anyone that thinks Paris Hilton is hot needs to have their eyes checked.

FloridaMan88 · 05-13-2005, 02:52 PM

They should make a commercial where 3 pound Paris Hilton eats one of those 1400 calorie mega-burgers they have at Hardees.

That would be a sight

shaneo69 · 05-13-2005, 02:54 PM

Quote:

Originally Posted by KCChiefsfan88

They should make a commercial where 3 pound Paris Hilton eats one of those 1400 calorie mega-burgers they have at Hardees.

That would be a sight

You know as soon as they finish filming her eating it, she's bolting for the nearing restroom to "purge."

**Rain Man** · 05-13-2005, 03:13 PM

Quote:

Originally Posted by penguinz

Anyone that thinks Paris Hilton is hot needs to have their eyes checked.

She's so hot that you can't look directly at her. You have to take a cardboard box and put a pinhole in it and then watch her shadow.

MOhillbilly · 05-13-2005, 03:17 PM

blahhh i wouldnt buy nothin that nasty ****log was repin.

Eleazar · 05-13-2005, 03:27 PM

NewChief · 05-13-2005, 03:57 PM

Quote:

Originally Posted by Rain Man

She's so hot that you can't look directly at her. You have to take a cardboard box and put a pinhole in it and then watch her shadow.

I think you're confusing her with Rich Scanlon.

beavis · 05-13-2005, 02:55 PM

Is that really Hootie in those BK ads?

tyton75 · 05-13-2005, 03:20 PM

nothing like getting the original dirty spoiled whore to pimp your food

andoman · 05-13-2005, 03:58 PM

BTW, did anyone catch SouthPark Wednesday?

05-13-2005, 02:35 PM	Topic Starter
shaneo69 Smug Weasel Join Date: Jul 2003 Location: Bleachers at Busch Casino cash: $10004900	Hardee's comes up with new strategy to combat King/Hootie BK ads... Paris Hilton will star in new Hardee's promotion By Mary Jo Feldstein Of the Post-Dispatch 05/13/2005 Paris Hilton’s hot for Hardee’s. The infamous heiress will star in a television commercial for the burger chain’s new Spicy BBQ Thickburger. Hardee’s is known for using risqué ads to drawn in their core customer — the young, hungry male. Its Western Bacon Thickburger ad showed a woman seductively riding a mechanical bull.In Hilton’s 30-second spot, she’s shown eating the BBQ burger while washing a Bentley in her swimsuit. The ad plays off Hilton’s catch phrase, “That’s hot.” Adweek magazine labeled it “too hot for TV.” “Paris was chosen to star in the ad because she is an intriguing cultural icon and the ‘it girl’ of the moment,” Brad Haley, Hardee’s executive vice president of marketing said in a statement. “The message is very simple: Paris, the situation and the (burger) are hot.”Advertisement Haley said the ad feels more like music video than a typical television commercial. It was created by the same agency that produced the mechanical bull ad, Mendelsohn-Zien. The new burger and the ads will premiere around St. Louis in mid-June. Hardee’s will launch a redesigned Web site showcasing the Hilton ad as well as behind-the-scenes footage and interviews. The site will also show a racier version of the ad that will not be shown on television. A preview of the ad will appear on Entertainment Tonight on Tuesday. The burgers are already available at Hardee’s sister restaurant Carl’s Jr. Hilton’s ad will begin airing in the Western United States, where Carl Jr.’s are located, on Thursday. This is not Hilton’s first brush with fast food. She temporarily worked for Burger King as part of her television show “The Simple Life: 3 Interns.” Hardee’s has been criticized for its more provocative advertisements. But the company’s revenues climbed 11 percent last year and it was profitable for the first time since 1999.
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05-13-2005, 02:52 PM	#6
FloridaMan88 Mahomes: We Are All Witnesses Join Date: Mar 2003 Location: Miami, FL Casino cash: $-837094	They should make a commercial where 3 pound Paris Hilton eats one of those 1400 calorie mega-burgers they have at Hardees. That would be a sight
Posts: 50,406

05-13-2005, 03:17 PM	#9
MOhillbilly Mama Tried Join Date: Dec 2002 Location: Missouri Casino cash: $9949903	blahhh i wouldnt buy nothin that nasty ****log was repin. __________________ True Son of Liberty
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05-13-2005, 03:27 PM	#10
Eleazar Beyond the Rapids Join Date: May 2003 Location: Langley, VA Casino cash: $-370000	. Last edited by Eleazar; 06-26-2014 at 01:27 PM..
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05-13-2005, 02:55 PM	#12
beavis Free Born Man of the USA Join Date: May 2003 Casino cash: $9954900	Is that really Hootie in those BK ads?
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05-13-2005, 03:20 PM	#13
tyton75 Veteran Join Date: Mar 2003 Location: KC North Casino cash: $3658386	nothing like getting the original dirty spoiled whore to pimp your food
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05-13-2005, 03:58 PM	#14
andoman You're not too far between Join Date: Oct 2000 Location: Midland, GA Casino cash: $8396464	BTW, did anyone catch SouthPark Wednesday?
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