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Old 08-08-2014, 06:56 AM   Topic Starter
RunKC RunKC is offline
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Toyota On Field Ad will piss everyone off

I can't believe this shit is not only on the field, but visible DURING PLAYS. JFC

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Old 08-08-2014, 07:02 AM   #2
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Smh. That is awful.
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Old 08-08-2014, 07:57 AM   #3
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Now I'm pumped for the next play and want to buy a Toyota.
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Old 08-08-2014, 08:01 AM   #4
Strongside Strongside is offline
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Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
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Old 08-08-2014, 08:11 AM   #5
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Originally Posted by Strongside View Post
Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
You looking for copywriters?
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Old 08-08-2014, 08:15 AM   #6
Strongside Strongside is offline
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Originally Posted by Discuss Thrower View Post
You looking for copywriters?
Actually, yes.
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Old 08-08-2014, 08:22 AM   #7
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Actually, yes.
Even with no experience?

****.
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Old 08-08-2014, 09:05 AM   #8
tecumseh tecumseh is offline
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Originally Posted by Discuss Thrower View Post
Even with no experience?

****.
Samples or GTFO.
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Old 08-08-2014, 10:00 AM   #9
Strongside Strongside is offline
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Originally Posted by Discuss Thrower View Post
Even with no experience?

****.
You can always freelance. If you can put together a good book of lines/body copy you can work for anyone. I get books sent to me all the time by guys with little to no experience. Some of them are good enough that we actually use them.

If you can write you can write. A degree and experience just makes it easier to get your foot in the door. My ECD has no degree. Got his job by showing off ads he'd written for the Thrifty Nickel to DDB in something like 1975. He's a badass and he has no formal education.
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Old 08-08-2014, 10:19 AM   #10
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Actually, yes.
I did some copyrighting back in the day. For those of you in Sprigfield, I was the guy who created the marketing strategy for Friendly Ford. "Friendly is our first name". I was 16 at the time.
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Old 08-08-2014, 10:39 AM   #11
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I did some copyrighting back in the day. For those of you in Sprigfield, I was the guy who created the marketing strategy for Friendly Ford. "Friendly is our first name". I was 16 at the time.
I wrote ads for Richard Head Toyota in Columbia in the 1980's. I wrote "Get a Dick Head Deal!"

They didn't buy it.

Not sure why....
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Old 08-08-2014, 09:04 AM   #12
tecumseh tecumseh is offline
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Quote:
Originally Posted by Strongside View Post
Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
My hopes is this is just a test run. Once they get significant negative blowback, they"ll probably go another way. At least in the short term.
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Old 08-08-2014, 10:03 AM   #13
Nzoner Nzoner is offline
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Quote:
Originally Posted by Strongside View Post
Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.
I lost the KFC account(local coupons) due to corporate raising franchise advertising fees to help sponsor Thursday Night Football on NFL Network a couple of years ago.

So there I am watching the pregame and the Colonel's face is on both sides of the panel,go to commercial and the KFC ad is for a weekend special not even valid on Thursdays.
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Old 08-08-2014, 10:11 AM   #14
cosmo20002 cosmo20002 is offline
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I haven't read this thread or OP, but just wanted to let everyone know that I had a sudden urge to test drive a Toyota last night and I now own a sweet new Camry.
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Old 08-08-2014, 08:12 AM   #15
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That's terrible!
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