Free HBO/Free Cable... Seriously?

[Gonzo]

I was driving past a decent hotel the other day in Omaha and I noticed that on the sign out front. The lettering was faded so I'm guessing it's been up there a few years. Why do hotels/motels still advertise that on their signs? I mean I know I don't look for hotels that allow me to watch Game of Thrones when I'm traveling. I look for places that might offer free wifi, free breakfast, free drinks and such.
Seriously? Isn't HBO and cable pretty much a staple at all hotels anymore? Maybe advertise free porn or how about Netflix or Hulu? Actually, **** your TV. Where's the free dinner vouchers or something?
It's kind of stupid, IMO. This is just a bit obscure and outdated nowadays. I could understand it in the 1980's when HBO was a big ****ing deal. Now it pretty much comes with any cable/satellite plan.

I've seen other outdated "deals" like that as well.

The gas station that still offers free air, the buffet restaurant that let's kids under four eat free... Shit like that just doesn't make sense anymore to me. Maybe it's to bring in the older crowds?
**** it, I'm gonna go watch me some free HBO at the motel 6.