What do you do in the offseason if you are the Vikings?

[htismaqe]

Originally Posted by kccrow

Winning playoff games helps drive future ticket prices up which equates to more money. It also equates to selling more merchandise which equates to more money. They should want to win, not just fill stadiums 3/4 full during the regular season. Granted, they will still get the bulk of their money from the pooled broadcasting revenues but they can add on to it by simply sporting a winning team.

How much does it cost to go from a "one and done" to a contender? Many owners don't want to invest in a championship. It's not worth the cost. They can sit back and collect their TV revenue without really having to do anything big.