Why were the Cowboys named "America's Team"?

[Bl00dyBizkitz]

Originally Posted by RedinTexas

This is the right answer. NFL films produced a season highlight film for every team in those days that was supposed to make everyone think that their team could have won the Super Bowl if only they got a break or two.

At the time the Cowboys were a popular team in other markets, or at least more so than any other team aside from whatever the local team was. So, NFL films titled the Cowboys yearbook highlight film "America's Team."

I see.

I have to assume their overall success in the 80's and 90's helped reinforce that they were the model of success. I mean, the producers on all the talking-head shows wouldn't talk about the Cowboys as much as they do if there weren't fans who cared and tuned in to listen.

But at this point it just feels embarrassing? It's almost a joke to refer to them as "America's Team" now.