Danica teaming up with GoDaddy.com

Rooster · 12-06-2006, 03:35 PM

I hope she does something really slutty during the Super Bowl.

Danica teaming up with GoDaddy.com for sponsorship deal
Updated 12/6/2006 3:16 PM ET
By Scott Wong, The Arizona Republic

PHOENIX — You can catch her in Secret deodorant commercials.
She has modeled diamond-embedded Tissot Swiss watches. And she's one of three "Racing Divas" for Hostess, the maker of the cream-filled Twinkies treat.

But most remember IndyCar racer Danica Patrick for her sexy spread in FHM magazine three years ago.

That may be why GoDaddy.com, the Scottsdale-based Web-domain registrar made popular by its racy TV ads, is teaming up with the photogenic speedster in a sponsorship deal that could include appearances in the king of all advertising spots: the Super Bowl, where 30 seconds costs about $3.million.

At Phoenix International Raceway on Tuesday, GoDaddy founder Bob Parsons introduced Patrick as the newest "GoDaddy.com Girl," saying the 24-year-old Scottsdale resident will star in commercials early next year that may include two spots the company hopes to run during the NFL championship game in February.

Parsons, founder and chief executive of parent Go Daddy Group Inc., said his company is working with Wisconsin-based Shine Advertising Co. on the ads but was elusive when asked what those commercials might look like.

"The big question is, 'What can we do this year and who can be in the ads?' " he said at a news conference at the Avondale raceway.

"We could be doing commercials that feature Danica, Candice (original GoDaddy Girl Candice Michelle) — that could feature both or neither."

In a recent interview, Patrick said she turned down magazine shoots with Playboy and Maxim because she wanted to "go with the good, go with the wholesome."

So industry observers say it's curious the racing phenom would align herself with GoDaddy.

During the 2005 Super Bowl, GoDaddy aired a commercial starring Michelle that raised the eyebrows and ire of the NFL and Federal Communication Commission media censors. In the 30-second spot, the busty pro wrestler, spilling out of her tank top, spoofed congressional hearings on broadcast decency. Fox pulled the commercial after just one showing.

GoDaddy's Super Bowl ads in 2006 were much tamer after censors rejected initial versions.

Patrick Kosiek, a marketing adviser for Chicago-based sports marketing firm CSMG, said the GoDaddy deal raises the question: Is the racer serious about the sport or does she just want to be a sex symbol?

"She is really toeing the line. If she wants to be in male magazines and associate with GoDaddy.com, she runs the risk of alienating traditional corporate sponsors."

Patrick, who in 2005 became the first woman to lead the Indianapolis 500, said she understands the influence she has on children and her fans but also has come to realize she can't please everyone.

And she said she believes the GoDaddy partnership will bring positive interest to racing from outside the sport.

"I wouldn't partner up with someone who I thought would jeopardize my future," said Patrick, sitting in front of her black and blue No. 7 Team Motorola carbon-fiber car.

"I won't do anything I'm uncomfortable with."

http://www.usatoday.com/sports/motor...-godaddy_x.htm

12-06-2006, 03:35 PM	Topic Starter
Rooster Draft a QB Join Date: Feb 2006 Location: JoCo Casino cash: $9951689	Danica teaming up with GoDaddy.com I hope she does something really slutty during the Super Bowl. Danica teaming up with GoDaddy.com for sponsorship deal Updated 12/6/2006 3:16 PM ET By Scott Wong, The Arizona Republic PHOENIX — You can catch her in Secret deodorant commercials. She has modeled diamond-embedded Tissot Swiss watches. And she's one of three "Racing Divas" for Hostess, the maker of the cream-filled Twinkies treat. But most remember IndyCar racer Danica Patrick for her sexy spread in FHM magazine three years ago. That may be why GoDaddy.com, the Scottsdale-based Web-domain registrar made popular by its racy TV ads, is teaming up with the photogenic speedster in a sponsorship deal that could include appearances in the king of all advertising spots: the Super Bowl, where 30 seconds costs about $3.million. At Phoenix International Raceway on Tuesday, GoDaddy founder Bob Parsons introduced Patrick as the newest "GoDaddy.com Girl," saying the 24-year-old Scottsdale resident will star in commercials early next year that may include two spots the company hopes to run during the NFL championship game in February. Parsons, founder and chief executive of parent Go Daddy Group Inc., said his company is working with Wisconsin-based Shine Advertising Co. on the ads but was elusive when asked what those commercials might look like. "The big question is, 'What can we do this year and who can be in the ads?' " he said at a news conference at the Avondale raceway. "We could be doing commercials that feature Danica, Candice (original GoDaddy Girl Candice Michelle) — that could feature both or neither." In a recent interview, Patrick said she turned down magazine shoots with Playboy and Maxim because she wanted to "go with the good, go with the wholesome." So industry observers say it's curious the racing phenom would align herself with GoDaddy. During the 2005 Super Bowl, GoDaddy aired a commercial starring Michelle that raised the eyebrows and ire of the NFL and Federal Communication Commission media censors. In the 30-second spot, the busty pro wrestler, spilling out of her tank top, spoofed congressional hearings on broadcast decency. Fox pulled the commercial after just one showing. GoDaddy's Super Bowl ads in 2006 were much tamer after censors rejected initial versions. Patrick Kosiek, a marketing adviser for Chicago-based sports marketing firm CSMG, said the GoDaddy deal raises the question: Is the racer serious about the sport or does she just want to be a sex symbol? "She is really toeing the line. If she wants to be in male magazines and associate with GoDaddy.com, she runs the risk of alienating traditional corporate sponsors." Patrick, who in 2005 became the first woman to lead the Indianapolis 500, said she understands the influence she has on children and her fans but also has come to realize she can't please everyone. And she said she believes the GoDaddy partnership will bring positive interest to racing from outside the sport. "I wouldn't partner up with someone who I thought would jeopardize my future," said Patrick, sitting in front of her black and blue No. 7 Team Motorola carbon-fiber car. "I won't do anything I'm uncomfortable with." http://www.usatoday.com/sports/motor...-godaddy_x.htm
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