YouTube video leads to Hollywood contract

[DaneMcCloud]

Originally Posted by Groves

Once you've bought gear, you're often locked. This is largely what has kept the whole industry from moving forward as much as it could. And who can blame them, we all want to maximize profits, yes?

Well, the Panavision cameras can't be bought. They can only be rented/leased. They've had a stranglehold on the industry for nearly a century.

Originally Posted by Groves

The shifts frequently come from those just getting in. This is how RED skyrocketed into use. A fraction of the cost compared to the old standbys. This is probably how the next RED, whoever that is, will gain it's foothold. Cheaper, Better, etc.

Well, yes and no. There are plenty of films being shot by accomplished directors on the RED camera and have been from the beginning. It's more of a cost factor plus the fact you can watch the dailies instantaneously.