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FanDuel rebranding Bally’s regional sports networks, including Kansas City

ST. LOUIS — There’s been a lot of speculation about where sports fans can see games after the parent company of the Kansas City Royals TV provider, Bally Sports Kansas City, filed for bankruptcy in March 2023.

Parent company Diamond Sports Group and FanDuel just announced a partnership that will rebrand 16 regional sports networks as FanDuel Sports Network. The change takes effect on October 21.

The agreement allows FanDuel promote its content on live NBA, NHL, and MLB games on the newly named network. Both companies plan to explore combining their streaming services, potentially including FanDuel TV programming on the sports network.

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FanDuel, founded in 2009 as a fantasy sports company, has grown into a major sports betting operator. After merging with Paddy Power Betfair in 2018, it expanded into sportsbooks and online betting.

The rebranded networks will cover various regions across the United States, including Detroit, Florida, Great Lakes, and others. Viewers can access local games through fanduelsportsnetwork.com, either by logging in with their TV provider credentials or subscribing directly to the service.

FanDuel will also have the ability to resell Diamond’s direct-to-consumer product as part of the deal. While the partnership includes additional economic and equity elements, the financial details of the agreement were not made public.

Diamond Sports Group‘s 16 Regional Sports Networks:

• FanDuel Sports Network Kansas City
• FanDuel Sports Network Florida
• FanDuel Sports Network Great Lakes
• FanDuel Sports Network Detroit
• FanDuel Sports Network Indiana
• FanDuel Sports Network Midwest
• FanDuel Sports Network North
• FanDuel Sports Network Ohio
• FanDuel Sports Network Oklahoma
• FanDuel Sports Network SoCal
• FanDuel Sports Network South
• FanDuel Sports Network Southeast
• FanDuel Sports Network Southwest
• FanDuel Sports Network Sun
• FanDuel Sports Network West
• FanDuel Sports Network Wisconsin.