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02-04-2019, 10:05 AM | |
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Super Bowl Ratings Hit 10-Year Low
Apparently we weren't the only ones who weren't watching.
Super Bowl Ratings Hit 10-Year Low In Historic NFL Game & Patriots’ Win https://deadline.com/2019/02/super-b...bs-1202548893/ The 13-3 win for the New England Patriots over the Los Angeles Rams last night wasn’t the most exciting Super Bowl ever played by any measure, but the 2019 big NFL game was sure one for the history books. First of all, in the Patriots’ third consecutive visit to Super Bowl, the match-up in Atlanta on Sunday was the lowest scoring Super Bowl ever, a dubious honor at best. The record was previously held by Super Bowl VII, which saw the Miami Dolphins best the Washington Redskins 14-7 on January 14, 1973. Secondly, Patriots’ quarterback Tom Brady is now the first NFL player to win six Super Bowl rings with this latest triumph for the Massachusetts team. With this sixth Super Bowl win for the Patriots, the 41-year old Brady also has been in nine Super Bowls over his career, more than any other NFL player ever – which is not a record to scoff at in any way. However, when it comes to ratings, Super Bowl LIII is not one anyone’s going to want to brag about. Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9/68 in metered market results. To put that in the starkest light of day, that’s a dip of just over 5.2% from the big NFL battle of February 4, 2018 on NBC in the first round of ratings. On a larger playing field, that metered market result for yesterday’s game is the worst the Super Bowl has done in the early numbers since the Pittsburgh Steelers beat the Arizona Cardinals on February 1, 2009. A very tight and seamlessly flowing offering from the network, yesterday’s Super Bowl is also down a bit over 8% from the metered markets of the last time CBS had the game three years ago. Super Bowl 50 saw the Denver Broncos top the Carolina Panthers 24-10 on February 7, 2016 in a gridiron clash that eventually resulted in 111.9 million viewers and the honor at the time of being the third most watched show in U.S. TV history. The lowest rated Super Bowl in eight years in the early metrics, last year’s Philadelphia Eagles’ victory 41-33 over the Patriots ended up with 103.4 million viewers, a nine-year low – so far. Last night’s post-game premiere of James Corden-fronted reality series The World’s Best pulled in a 14.0 in the metered markets according to Nielsen numbers this morning. While unscripted apples to dramatic oranges, that’s a drop of almost 14% from the special Super Bowl episode of NBC’s This Is Us that aired after last year’s Eagles’ win. No surprise for such a low scoring game that didn’t see a single touch down for ages, Super Bowl LIII peaked near the end with a 47.3 in metered markets in the 9:30-10 PM ET slot. As we now turn our gaze to Super Bowl LIV set for next year in Miami, we’ll update with more Super Bowl LIII numbers, including that tepid Maroon 5 halftime show and The World’s Best debut later, as more data comes in. As we have done in the past, let’s put the latest Super Bowl in greater perspective by checking out the Top 5 Super Bowl metered market ratings ever – a list that this year’s game is certainly not a part of: 1) 2015: 49.7 – Super Bowl XLIX: New England Patriots vs. Seattle Seahawks (NBC) 2) 2016: 49.0 – Super Bowl 50: Denver Broncos vs. Carolina Panthers (CBS) 3) 2017: 48.8 – Super Bowl LI: New England Patriots vs. Atlanta Falcons (Fox) 4) 2013: 48.1 – Super Bowl XLVII: Baltimore Ravens vs. San Francisco 49ers (CBS) 5) 2011: 47.9 – Super Bowl XLV: Green Bay Packers vs. Pittsburgh Steelers (Fox) |
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02-04-2019, 10:46 AM | #16 |
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02-04-2019, 10:50 AM | #17 |
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02-04-2019, 10:54 AM | #18 | |
Fish are scared of me
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It's annoying as hell but you have to give them credit. |
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02-04-2019, 11:03 AM | #19 |
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Their division has been trash for 20 years so they basically get Homefield advantage most playoffs because they are practically gifted 6 wins a year. Yes, they are a good team and Tom Brady is good and so is Belichick. I don't think we'll ever see another great QB/Coach combo with the luxury of a shit division for that long amount of time again. I give them credit but damn if the scales weren't tipped in their favor a lot over the years.
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02-04-2019, 11:04 AM | #20 |
Hockey Town
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Hey also...what was with all the ads about AI taking over the world or trying to humanize robots like we should feel sad for them?
It was really weird. |
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02-04-2019, 11:08 AM | #21 |
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02-04-2019, 11:23 AM | #22 |
Damnit Peg
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02-04-2019, 11:31 AM | #23 |
BAMF!
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I'm offended by your grammar.
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02-04-2019, 11:36 AM | #24 |
WE ARE THE CHAMPIONS
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02-04-2019, 11:44 AM | #25 |
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VARSITY
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I hope they don't try to blame the low ratings on it being a low scoring game. A low scoring game can be very entertaining if it's not just due to a couple of bad quarterbacks.
The reason this game has low ratings is because no one wants to watch the Patriots, and the Patriots pretty much guaranteed that it would be a boring game. I suspect that most non-watchers were like me - we just never turned the TV on.
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02-04-2019, 11:48 AM | #26 |
Live free or die hard
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Didn't watch a single play. The patriots are kind of like trying to watch your grandma do porn.
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02-04-2019, 12:03 PM | #27 | |
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I didn't watch a second of football Sunday -- no pregame, no game, nothing. Went to see the Peter Jackson WWI movie, came home and watched Bird Box, then an episode of the Sopranos. Later in the evening, while I was on the porch smoking a cigar, sipping a bourbon and reading the latest issue of Cigar Aficionado magazine, I occasionally checked Twitter and CP to see reactions to the game. That pretty much told me all I needed to know. Friend at work today asked if I boycotted the SB because the Chiefs lost, and I said not at all -- I'm exhausted with the Patriots, and I don't care for the Rams. Simple as that. |
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02-04-2019, 12:05 PM | #28 |
'Tis my eye!
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We sat through about 5 minutes of the 1st half and the halftime show to see Sweet Victory.
SMH |
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02-04-2019, 12:07 PM | #29 |
bite me
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Made use of my Blu-ray player and watched an old crime drama, L.A. Confidential. I'm pretty sure it was a lot more interesting than the game.
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02-04-2019, 12:12 PM | #30 |
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