Gillette

[chiefzilla1501]

Originally Posted by Beef Supreme

I didn't claim to know for certain anything. You claimed it was old people who felt alienated. I said I don't know if that is the case, but have seen some evidence that it included people of all ages. You claim that young and new customers are inherently more valuable than existing customers, and I think you are overestimating that worth. Yes, young and new customers are important, but maybe not at the expense of existing customers. Brand loyalty applies to the people who have been loyal to the damn brand, as well. I said I don't think any company values losing customers, and you ****ing debated that point, of all the crazy shit I have heard.

But whatever. I'm out.

Why is that weird to say younger audiences are LESS likely to be alienated by social justice messaging. The ad was clearly targeted to a younger audience. Did it actually hit the mark? I have no idea. It's polarizing enough that it wouldn't at all surprise me if it whiffed.

And yes, young customers for the razor category are significantly more valuable than older customers. Not just a little. A lot. It's simple customer lifetime value and switching costs. That's not talking out my ass. That's simple economics. No company values losing customers, but acquiring 1 young customer is probably worth losing a few older ones in the razor category. Not that that's even much of a risk, since brand loyal customers are far less likely to leave, even if they hate an ad like this.