FYRE: The Greatest Party That Never Happened Documentary

[BryanBusby]

It's pretty easy actually. Pay a couple celebs to do some social media posts and the event will sell itself. The event was social status more than anything to sucket stupid rich kids out of their money. The greatest troll.

Spoiler!

I know someone that fell for it

[DJ's left nut]

Originally Posted by BryanBusby

It's pretty easy actually. Pay a couple celebs to do some social media posts and the event will sell itself. The event was social status more than anything to sucket stupid rich kids out of their money. The greatest troll.

Spoiler!

I know someone that fell for it

Here's the thing - you ALMOST want to give him credit for an absolutely brilliant marketing strategy.

The reason that guy is in prison right now and not on the cover of Wired is that he couldn't hold his wad. I guess the counter is that he could've never found the startup funds for the infrastructure, etc... that he needed to pull it off WITHOUT the buzz. But if he could have just figured out a way to start from a realistic timetable, the marketing blitz behind it was pretty damn impressive.

[TwistedChief]

Originally Posted by DJ's left nut

Here's the thing - you ALMOST want to give him credit for an absolutely brilliant marketing strategy.

The reason that guy is in prison right now and not on the cover of Wired is that he couldn't hold his wad. I guess the counter is that he could've never found the startup funds for the infrastructure, etc... that he needed to pull it off WITHOUT the buzz. But if he could have just figured out a way to start from a realistic timetable, the marketing blitz behind it was pretty damn impressive.

Exactly. Give someone an unlimited amount of money that should be used for genuine business purposes but rather is spent entirely on marketing and you can create quite a following, especially in the day and age of the social media influencer.

I have trouble giving him credit for much of anything. Just another example of groupthink and lack of real due diligence.

[sedated]

Originally Posted by TwistedChief

Exactly. Give someone an unlimited amount of money that should be used for genuine business purposes but rather is spent entirely on marketing and you can create quite a following, especially in the day and age of the social media influencer.

I don't think it's just that the money was all spent on marketing, it was also wasted because Billy wanted to live his lavish, lazy lifestyle rather than do any of the actual work. A few times in the doc they pointed out that as soon as he got some investor to send more money, they'd go drinking or water skiing.


Reminds me of friends that obsess over starting a business, but that obsession is limited to the fun stuff (coming up with a name, imagining what it will look like) but never lift a finger on a business plan or doing any of the financial work. Those eventually fade into nothing, but this one had enough money behind it to put people's life in danger.

[NewChief]

Originally Posted by TwistedChief

Exactly. Give someone an unlimited amount of money that should be used for genuine business purposes but rather is spent enInd age of the social media influencer.

I have trouble giving him credit for much of anything. Just another example of groupthink and lack of real due diligence.

If you haven't checked out the ridiculous tale of Threatin (the fake metal "star" who created an entire history and fanbase from cyber thin air then toured Europe on that), you definitely need to.

Definitely a documentary in the making.
https://www.theguardian.com/music/20...e-fanbase-tour

[NewChief]

Originally Posted by DJ's left nut

Here's the thing - you ALMOST want to give him credit for an absolutely brilliant marketing strategy.

The reason that guy is in prison right now and not on the cover of Wired is that he couldn't hold his wad. I guess the counter is that he could've never found the startup funds for the infrastructure, etc... that he needed to pull it off WITHOUT the buzz. But if he could have just figured out a way to start from a realistic timetable, the marketing blitz behind it was pretty damn impressive.

But the marketing blitz was really the brainchild of **** Jerry, who ALSO, had the brilliance to create their own documentary expose (the Netflix one) which basically downplays their role in the whole thing.

If you watch the Hulu one, which wasn't produced by **** Jerry, it shows that they were extremely involved in creating the whole false image that got sold to the public (of course.. that's their job).

[DJ's left nut]

Originally Posted by NewChief

But the marketing blitz was really the brainchild of **** Jerry, who ALSO, had the brilliance to create their own documentary expose (the Netflix one) which basically downplays their role in the whole thing.

If you watch the Hulu one, which wasn't produced by **** Jerry, it shows that they were extremely involved in creating the whole false image that got sold to the public (of course.. that's their job).

Haven't gotten to the Hulu on. I did see that Jerry Marketing or whatever the hell they call themselves were named on some of those suits, so that makes sense.

[Buehler445]

Originally Posted by DJ's left nut

Haven't gotten to the Hulu on. I did see that Jerry Marketing or whatever the hell they call themselves were named on some of those suits, so that makes sense.

It’s worth a watch IMO.

They got an interview with McFarland and it is really remarkable how badly he handled the tough questions. He’d answer some of the easy ones with his slick fast talking soft language but would totally clam up when he knew he was pinned. There was one question where he just sat in silence. LOL.

EDIT: it also goes into the fraud/shell game he failed so miserably at.

It’s worth a look.