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Old 01-18-2010, 01:57 AM  
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KFC airs cricket related commercial; Allegations of racism ensue


There's the ad. The context to an Australian viewer is that an Aussie cricket fan is seated amid a group of boisterous West Indian fans and he placates them with a gift, kind of like being the sole Mizzou fan in a crowd of Jayhawkers at Arrowhead and placating them with a KU basketball highlight DVD.

The ad got some outside attention, as seen here:

.. and thus the ad is pulled.

So, knowing the context that to an Australian (or non-US viewer in general) that this advertisement is playing off stereotypes of sports fans, does that negate the racism Americans while inherently take away from the ad?

Oh yea,

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Old 01-18-2010, 02:38 AM   #16
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Yep. It was just another ad until an american got a hold of it and kicked up a fuss.

Firstly, we aren't that familiar with african american stereotypes. Secondly, the people depicted in the ad weren't african american.
This seems to be the one thing everybody missed.
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Old 01-18-2010, 02:40 AM   #17
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Yep. It was just another ad until an american got a hold of it and kicked up a fuss.

Firstly, we aren't that familiar with african american stereotypes. Secondly, the people depicted in the ad weren't african american.
That's the consensus at another message board concerning this topic.
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Old 01-18-2010, 02:41 AM   #18
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Old 01-18-2010, 07:35 AM   #19
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Old 01-18-2010, 08:37 AM   #20
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Yep. It was just another ad until an american got a hold of it and kicked up a fuss.

Firstly, we aren't that familiar with african american stereotypes. Secondly, the people depicted in the ad weren't african american.
Isn't it racist in itself to assume that all black people should be offended by the same things?...
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Old 01-18-2010, 09:36 AM   #21
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Old 01-18-2010, 09:43 AM   #22
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One question:

Why in the world would a business want to air a racist joke in an advertisement, damaging irreparably their reputation and probably causing boycotts, all kinds of negative press, and negative impact to sales?
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Old 01-18-2010, 09:47 AM   #23
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Man that racist. lol
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Old 01-18-2010, 09:51 AM   #24
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Originally Posted by wild1 View Post
One question:

Why in the world would a business want to air a racist joke in an advertisement, damaging irreparably their reputation and probably causing boycotts, all kinds of negative press, and negative impact to sales?
Different things are offensive in different places.
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Old 01-18-2010, 10:09 AM   #25
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No, it's not. Racism requires intent on the part of the person taking the action, not just over-sensitivity on the part of the person witnessing it.

The chick in the second youtube keeps calling the black cricket fans "african americans", lol. What an idiot.
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Old 01-18-2010, 10:14 AM
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Old 01-18-2010, 10:14 AM   #26
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No, it's not. Racism requires intent on the part of the person taking the action, not just over-sensitivity on the part of the person witnessing it.
Good point.
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Old 01-18-2010, 10:45 AM   #27
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Originally Posted by patteeu View Post
No, it's not. Racism requires intent on the part of the person taking the action, not just over-sensitivity on the part of the person witnessing it.

The chick in the second youtube keeps calling the black cricket fans "african americans", lol. What an idiot.
Thank you for supporting the point that context matters. So many people on both sides of arguments like this don't get that point.
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Old 01-18-2010, 11:09 AM   #28
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Old 01-18-2010, 11:12 AM   #29
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No, it's not. Racism requires intent on the part of the person taking the action, not just over-sensitivity on the part of the person witnessing it.

The chick in the second youtube keeps calling the black cricket fans "african americans", lol. What an idiot.


Agreed.
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Old 01-18-2010, 11:16 AM   #30
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No, it's not. Racism requires intent on the part of the person taking the action, not just over-sensitivity on the part of the person witnessing it.
It'd be sweet if I could double rep you.
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