Does PETA's New Ad Promote Violence Or Good Sex?

[luv]

http://www.nydailynews.com/life-styl...sEnabled=false

PETA’s 'Boyfriend Went Vegan' ad features young woman who appears to have been abused
Animal rights group insists it's playful, but some viewers disagree

BY RHEANA MURRAY / NEW YORK DAILY NEWS

Tuesday, February 14, 2012, 6:31 PM

A new ad meant to tout the benefits of a vegan diet instead paints a bleak portrait of domestic abuse.

The controversial commercial, from animal rights group PETA, shows a young woman walking home. She's wearing a neck brace, and clutching her jacket as she grimaces in apparent pain.

It's a dismal scene that seems fit for an anti-violence ad.

A narrator explains:

"This is Jessica. She suffers from BWVAKTBOOM, 'Boyfriend Went Vegan and Knocked the Bottom Out of Me,' a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star."

Once Jessica arrives home and chucks a bunch of celery at her boyfriend, it becomes clear that she's roughed up from sex, not abuse.

Her boyfriend's vegan diet has simply set his libido into overdrive, it seems.

According to Linsday Rajt, PETA's associate director of campaigns and outreach, the commercial is "tongue-in-cheek."

“She had vigorous sex, so she looks disheveled. But the bottom line is, she’s coming back from the grocery store with an armful of vegetables because she enjoyed it so much,” Rajt explained to the Daily News. “It’s meant to be humorous.”

“We’re kind of issuing a fun warning to people that if their partner goes vegan, they will have so much stamina that it will knock them over,” she said.

Rajt also says the ad is a great health message for men, pointing out that many men don’t realize that high cholesterol found in animal products can create problems for sexual performance.

Part of the BWVAKTBOOM campaign is a racy website that lists “tips” on silent screaming, Kegel exercises and sex-proofing the bedroom.

The ad can also be viewed on the NSFW website.

Despite PETA's insistence that the campaign is all in good fun, some viewers think the group went too far.

“I think it’s sad that you equate good sex with painful, violent sex, I guess you’re trying to be sarcastic,” wrote James Jewell, in the comments section of the organization's website.

“Cannot find the humor in this at all!” wrote another viewer, Mum LaCroix. “I worked with domestic violence for 4 years . . . this ad is not amusing.”

“PETA . . . stopping abuse of animals ... but promoting it for women.”

According to Michael Learmonth, digital editor at Advertising Age, PETA was going for “shock value” with the ad.

“But I don’t think portraying women as beat up physically is a good idea, even in jest,” he said to Yahoo News.

“These ads aren’t made for TV, so the strategy here is that they will cause controversy, trigger coverage and go viral.”

The ad, which released on Valentine's Day, isn’t the first time the group has used the “sex sells” tactic in a campaign.

PETA’s anti-milk Super Bowl ad showed a group of women stripping their shirts off and revealing not breasts but udders. The ad was banned from airing, according to the Hollywood Reporter.

Last summer, the group announced it was creating a porn website. PETA.xxx has yet to launch, but the organization has said its goal is to have a “pornography site that draws attention to the plight of animals,” according to the Huffington Post.

[Hammock Parties]

Originally Posted by luv

I love my cat, but if it came down to saving my cat's life or my own, she loses.

You'd eat your cat?

[luv]

Originally Posted by KILLER_CLOWN

Human life is worth more than any animal, it's not really that complicated.

You wouldn't think so, but apparently there are people who believe otherwise.

[KurtCobain]

Originally Posted by Han Solo

You'd eat your cat?

That's a great setup for some stellar lez jokes.

[loochy]

this ad promotes the beating of idiot peta people

[Imon Yourside]

Originally Posted by Han Solo

You'd eat your cat?

She would eat her cats food, the cat can go chase mice and pound sand.

[Imon Yourside]

Originally Posted by luv

You wouldn't think so, but apparently there are people who believe otherwise.

That being said you could easily pick up dudes walking down the street wearing nothing but a neck brace, coat, bra and panties.

[BIG_DADDY]

Originally Posted by loochy

this ad promotes the beating of idiot peta people

Where do I sign up?

[Amnorix]

This commercial wouldn't be that bad at all if it wasn't for the neck brace, which throws it into the realm of absurdly stupid. With that smirk at the end, it would've worked.

[Predarat]

Usually vagan chicks are lame, missionary only once a month type chicks anyways.

[LiveSteam]

Have a Polly waddle doodle da da day PETA

[bevischief]

PETA is full of nothing but angry lesbians.

[Saulbadguy]

[Chiefnj2]

All that money to make a dumb commercial when it could have been used to feed/house/neuter stray animals.

[talastan]

Originally Posted by luv

My questions is who goes to the grocery store to buy celery wearing nothing but a bra, panties, and a coat?

She's hoping to hook up with someone who isn't a vegan?

[Iowanian]

Originally Posted by luv

I love my cat, but if it came down to saving my cat's life or my own, she loses. I can't say that if it came down to saving my life over a friend or family member.

So what you're saying is that in a predicament, you'd eat your own.....never mind. I'm not going there.