News Does PETA's New Ad Promote Violence Or Good Sex? - Page 3

**luv** · 02-16-2012, 09:10 AM

http://www.nydailynews.com/life-styl...sEnabled=false

PETA’s 'Boyfriend Went Vegan' ad features young woman who appears to have been abused
Animal rights group insists it's playful, but some viewers disagree

BY RHEANA MURRAY / NEW YORK DAILY NEWS

Tuesday, February 14, 2012, 6:31 PM

A new ad meant to tout the benefits of a vegan diet instead paints a bleak portrait of domestic abuse.

The controversial commercial, from animal rights group PETA, shows a young woman walking home. She's wearing a neck brace, and clutching her jacket as she grimaces in apparent pain.

It's a dismal scene that seems fit for an anti-violence ad.

A narrator explains:

"This is Jessica. She suffers from BWVAKTBOOM, 'Boyfriend Went Vegan and Knocked the Bottom Out of Me,' a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star."

Once Jessica arrives home and chucks a bunch of celery at her boyfriend, it becomes clear that she's roughed up from sex, not abuse.

Her boyfriend's vegan diet has simply set his libido into overdrive, it seems.

According to Linsday Rajt, PETA's associate director of campaigns and outreach, the commercial is "tongue-in-cheek."

“She had vigorous sex, so she looks disheveled. But the bottom line is, she’s coming back from the grocery store with an armful of vegetables because she enjoyed it so much,” Rajt explained to the Daily News. “It’s meant to be humorous.”

“We’re kind of issuing a fun warning to people that if their partner goes vegan, they will have so much stamina that it will knock them over,” she said.

Rajt also says the ad is a great health message for men, pointing out that many men don’t realize that high cholesterol found in animal products can create problems for sexual performance.

Part of the BWVAKTBOOM campaign is a racy website that lists “tips” on silent screaming, Kegel exercises and sex-proofing the bedroom.

The ad can also be viewed on the NSFW website.

Despite PETA's insistence that the campaign is all in good fun, some viewers think the group went too far.

“I think it’s sad that you equate good sex with painful, violent sex, I guess you’re trying to be sarcastic,” wrote James Jewell, in the comments section of the organization's website.

“Cannot find the humor in this at all!” wrote another viewer, Mum LaCroix. “I worked with domestic violence for 4 years . . . this ad is not amusing.”

“PETA . . . stopping abuse of animals ... but promoting it for women.”

According to Michael Learmonth, digital editor at Advertising Age, PETA was going for “shock value” with the ad.

“But I don’t think portraying women as beat up physically is a good idea, even in jest,” he said to Yahoo News.

“These ads aren’t made for TV, so the strategy here is that they will cause controversy, trigger coverage and go viral.”

The ad, which released on Valentine's Day, isn’t the first time the group has used the “sex sells” tactic in a campaign.

PETA’s anti-milk Super Bowl ad showed a group of women stripping their shirts off and revealing not breasts but udders. The ad was banned from airing, according to the Hollywood Reporter.

Last summer, the group announced it was creating a porn website. PETA.xxx has yet to launch, but the organization has said its goal is to have a “pornography site that draws attention to the plight of animals,” according to the Huffington Post.

JD10367 · 02-16-2012, 12:03 PM

Quote:

Originally Posted by KILLER_CLOWN

Human life is worth more than any animal, it's not really that complicated.

Let's not go overboard. If I had to start listing all the human life not worth the price of the bullet, I'd run out of paper.

JD10367 · 02-16-2012, 12:07 PM

Quote:

Originally Posted by Predarat

Usually vagan chicks are lame, missionary only once a month type chicks anyways.

Mistype.

Vegan:

Vagan:

**Rain Man** · 02-16-2012, 12:15 PM

Quote:

Originally Posted by Amnorix

This commercial wouldn't be that bad at all if it wasn't for the neck brace, which throws it into the realm of absurdly stupid. With that smirk at the end, it would've worked.

Exactly right. A slow walk and limp without the medical stuff would've made it funny.

**luv** · 02-16-2012, 01:47 PM

Quote:

Originally Posted by Iowanian

So what you're saying is that in a predicament, you'd eat your own.....never mind. I'm not going there.

I didn't mean eat. I just meant that if I had to choose between my cat living and me living, I'm going to live.

**gblowfish** · 02-16-2012, 01:52 PM

Quote:

Originally Posted by JD10367

Mistype.

Vegan:

Vagan:

Now if Hazel Jones got hooked up with that sex puppet guy, she could do some marathon boinking!

FAX · 02-16-2012, 04:08 PM

Wow. This thread is confusing as the dickens. Still, I tried to make sense of it all.

And I think that, at this point, the only proper course of action is to kill Ms. luvs cat.

FAX

**luv** · 02-16-2012, 04:11 PM

Quote:

Originally Posted by FAX

Wow. This thread is confusing as the dickens. Still, I tried to make sense of it all.

And I think that, at this point, the only proper course of action is to kill Ms. luvs cat.

FAX

And what brought you to that conclusion?

ToxSocks · 02-16-2012, 04:13 PM

I've only known two vegans in my life. One was a complete butch, lesbo world hating bitch.

The other, while she could stand to do some shaving, was more of the happy, hippy variety who's goal was to be a professional Yoga instructor/Masseuse who would often practice on me.

Ever had an ass massage? Amazing. /no homo.

WhiteWhale · 02-16-2012, 04:30 PM

Quote:

Originally Posted by Chiefnj2

All that money to make a dumb commercial when it could have been used to feed/house/neuter stray animals.

That's okay.

PETA euthanizes most of the animals they 'save' anyway. I think their rate is higher than the humane society....

jspchief · 02-16-2012, 06:47 PM

Out of the 2 parties in the story, PETA actually comes out looking like the one that isn't bat-shit crazy.

That has to be a first.

JD10367 · 02-16-2012, 08:04 PM

Quote:

Originally Posted by Detoxing

Ever had an ass massage? Amazing.

From the outside, or from the inside?

Pioli Zombie · 02-16-2012, 08:13 PM

What a ****ed up commercial. Im going to go masturbate now to my dvd of auto accidents

WhiteWhale · 02-16-2012, 08:37 PM

Ah well.

This just perpetuated the idea that good sex is jackhammering a girl's vagina as hard as you can.

For those of you who think that's right, it's not.

**Bowser** · 02-16-2012, 08:40 PM

Quote:

Originally Posted by Iowanian

So what you're saying is that in a predicament, you'd eat your own.....never mind. I'm not going there.

If she could, she'd have about 54,000 less posts.

LiveSteam · 02-16-2012, 08:40 PM

Lil PETA action at Squaw Creek Missouri today

02-16-2012, 09:10 AM
luv MY LITTLE #15 Join Date: Dec 2004 Location: Springfield, MO Casino cash: $5979600	Does PETA's New Ad Promote Violence Or Good Sex? http://www.nydailynews.com/life-styl...sEnabled=false PETA’s 'Boyfriend Went Vegan' ad features young woman who appears to have been abused Animal rights group insists it's playful, but some viewers disagree BY RHEANA MURRAY / NEW YORK DAILY NEWS Tuesday, February 14, 2012, 6:31 PM A new ad meant to tout the benefits of a vegan diet instead paints a bleak portrait of domestic abuse. The controversial commercial, from animal rights group PETA, shows a young woman walking home. She's wearing a neck brace, and clutching her jacket as she grimaces in apparent pain. It's a dismal scene that seems fit for an anti-violence ad. A narrator explains: "This is Jessica. She suffers from BWVAKTBOOM, 'Boyfriend Went Vegan and Knocked the Bottom Out of Me,' a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star." Once Jessica arrives home and chucks a bunch of celery at her boyfriend, it becomes clear that she's roughed up from sex, not abuse. Her boyfriend's vegan diet has simply set his libido into overdrive, it seems. According to Linsday Rajt, PETA's associate director of campaigns and outreach, the commercial is "tongue-in-cheek." “She had vigorous sex, so she looks disheveled. But the bottom line is, she’s coming back from the grocery store with an armful of vegetables because she enjoyed it so much,” Rajt explained to the Daily News. “It’s meant to be humorous.” “We’re kind of issuing a fun warning to people that if their partner goes vegan, they will have so much stamina that it will knock them over,” she said. Rajt also says the ad is a great health message for men, pointing out that many men don’t realize that high cholesterol found in animal products can create problems for sexual performance. Part of the BWVAKTBOOM campaign is a racy website that lists “tips” on silent screaming, Kegel exercises and sex-proofing the bedroom. The ad can also be viewed on the NSFW website. Despite PETA's insistence that the campaign is all in good fun, some viewers think the group went too far. “I think it’s sad that you equate good sex with painful, violent sex, I guess you’re trying to be sarcastic,” wrote James Jewell, in the comments section of the organization's website. “Cannot find the humor in this at all!” wrote another viewer, Mum LaCroix. “I worked with domestic violence for 4 years . . . this ad is not amusing.” “PETA . . . stopping abuse of animals ... but promoting it for women.” According to Michael Learmonth, digital editor at Advertising Age, PETA was going for “shock value” with the ad. “But I don’t think portraying women as beat up physically is a good idea, even in jest,” he said to Yahoo News. “These ads aren’t made for TV, so the strategy here is that they will cause controversy, trigger coverage and go viral.” The ad, which released on Valentine's Day, isn’t the first time the group has used the “sex sells” tactic in a campaign. PETA’s anti-milk Super Bowl ad showed a group of women stripping their shirts off and revealing not breasts but udders. The ad was banned from airing, according to the Hollywood Reporter. Last summer, the group announced it was creating a porn website. PETA.xxx has yet to launch, but the organization has said its goal is to have a “pornography site that draws attention to the plight of animals,” according to the Huffington Post.
Posts: 63,452

02-16-2012, 04:08 PM	#36
FAX testing ... 1, 2, 3 Join Date: Oct 2004 Location: Tennessee Casino cash: $6753759	Wow. This thread is confusing as the dickens. Still, I tried to make sense of it all. And I think that, at this point, the only proper course of action is to kill Ms. luvs cat. FAX
Posts: 44,492

02-16-2012, 04:13 PM	#38
ToxSocks Needs more middle fingers Join Date: Mar 2005 Location: San Diego Casino cash: $3924563	I've only known two vegans in my life. One was a complete butch, lesbo world hating bitch. The other, while she could stand to do some shaving, was more of the happy, hippy variety who's goal was to be a professional Yoga instructor/Masseuse who would often practice on me. Ever had an ass massage? Amazing. /no homo. __________________ Life is like a dick. Sometimes it gets hard for no reason, but it can't stay hard forever.
Posts: 64,688

02-16-2012, 06:47 PM	#40
jspchief BAMF Join Date: Apr 2004 Location: Your Face Casino cash: $9998710	Out of the 2 parties in the story, PETA actually comes out looking like the one that isn't bat-shit crazy. That has to be a first. __________________ Courage is not the absence of fear but rather the judgment that something is more important than fear. The brave may not live forever but the cautious do not live at all.
Posts: 27,207

02-16-2012, 08:13 PM	#42
Pioli Zombie Banned Join Date: Jan 2009 Location: olathe,kansas Casino cash: $10004900	What a ****ed up commercial. Im going to go masturbate now to my dvd of auto accidents
Posts: 11,077

02-16-2012, 08:37 PM	#43
WhiteWhale Bring it on Ahab! Join Date: May 2011 Location: Doo-Dah Casino cash: $10015152	Ah well. This just perpetuated the idea that good sex is jackhammering a girl's vagina as hard as you can. For those of you who think that's right, it's not.
Posts: 14,861

02-16-2012, 08:40 PM	#45
LiveSteam The Constitutional Choo choo Join Date: Dec 2009 Location: homeof43conferencetitles Casino cash: $1725432	Lil PETA action at Squaw Creek Missouri today __________________ Progressivism.. The Politically Correct way of saying "I'm a Communist slash Nazi" depending on what the issue of the day is?
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