Gillette

[GloryDayz]

Originally Posted by chiefzilla1501

You don't think advertising for decades has told women how ugly they are because you don't have supermodel skin or hair or barbie hips, how bad of a mom they are because they work, or how unwomanly they are because theyre tough? Not sure this is the road I'd go down.

Is fat shaming really a bad thing in American culture? Is it? Are those commercials that have dumbed-down a person's diabetes risk "shaming"? If they are, how is that bad? Sometimes people need to be told to ****ing quit eating and hit the gym, and there are many who need to be told in more direct ways.

And, is being beautiful and caring for your man's needs really a bad thing? Should women who have put the work in to be skinny and beautiful be shamed for it instead of rewarded?

Back when Gillette didn't suck and made sharp razors:

[chiefzilla1501]

Originally Posted by GloryDayz

Is fat shaming really a bad thing in American culture? Is it? Are those commercials that have dumbed-down a person's diabetes risk "shaming"? If they are, how is that bad? Sometimes people need to be told to ****ing quit eating and hit the gym, and there are many who need to be told in more direct ways.

And, is being beautiful and caring for your man's needs really a bad thing? Should women who have put the work in to be skinny and beautiful be shamed for it instead of rewarded?

Back when Gillette didn't suck and made sharp razors:

So basically, you're ok with female stereotypes that make many perfectly fine women believe they are less of a woman, but outraged at an ad that tells men they're not manly enough. And no, I'm not offended by these ads, just as I wasn't offended by a Gillette ad I disagreed with. I just understand the double standard.

[Raiderhater]

Originally Posted by luv

This is a product geared towards men. They are simply playing off their motto. If you want to get so bent out of shape over it, go tell Tampax to make a commercial. Then women can use the men who bitched about this commercial as examples of how women are not the only bleeding vaginas.

You don't do any shaving at all? Ewww!

[luv]

Originally Posted by Raiderhader

You don't do any shaving at all? Ewww!

The best a MAN can get.

[Raiderhater]

Originally Posted by luv

The best a MAN can get.

Yes, that is their slogan from their men's division. But they also have a women's division because most women do some sort of shaving. They are not a men's only company and the issues they address are not issues solely belonging to men.

[luv]

Originally Posted by Raiderhader

Yes, that is their slogan from their men's division. But they also have a women's division because most women do some sort of shaving. They are not a men's only company and the issues they address are not issues solely belonging to men.

Okay. So don't use their products. Bitching will not make the commercial go away.

[GloryDayz]

Women can improve!

[DaFace]

My favorite part about these kinds of ads is that the people who hate them and bitch about them are doing exactly what the advertisers are wanting them to do. There's nothing like a little mild controversy to drive advertising ROI through the roof.

[Baby Lee]

Originally Posted by DaFace

My favorite part about these kinds of ads is that the people who hate them and bitch about them are doing exactly what the advertisers are wanting them to do. There's nothing like a little mild controversy to drive advertising ROI through the roof.

How many razors did you buy today?

I agree that exposure is what they seek. I disagree that it will drive sales.

People are aware of their brand, it's plusses and minuses. It's a product you largely use in private, so there's no signalling to be gained. It's also a product you choose largely on efficacy and cost, and there is no case made to raise expectations on those metrics.

[DaFace]

Originally Posted by Baby Lee

How many razors did you buy today?

I agree that exposure is what they seek. I disagree that it will drive sales.

People are aware of their brand, it's plusses and minuses. It's a product you largely use in private, so there's no signalling to be gained. It's also a product you choose largely on efficacy and cost, and there is no case made to raise expectations on those metrics.

I didn't buy any, though I haven't bought anything other than a Gillette razor in decades.

But I'm not the target market here. They're trying to hook a younger generation who cares deeply about social issues and haven't developed strong brand loyalty yet. As you said, they're not going to lose people from this because people either like the product or don't at this point. Raising awareness and brand recognition among younger people is the goal, and the more discussion about it, the better they see it.

Here's a graph of how many people have searched for "Gillette" on Google over the past 15 years. Yeah, I think they're happy.

[The Franchise]

Originally Posted by DaFace

I didn't buy any, though I haven't bought anything other than a Gillette razor in decades.

But I'm not the target market here. They're trying to hook a younger generation who cares deeply about social issues and haven't developed strong brand loyalty yet. As you said, they're not going to lose people from this because people either like the product or don't at this point. Raising awareness and brand recognition among younger people is the goal, and the more discussion about it, the better they see it.

Here's a graph of how many people have searched for "Gillette" on Google over the past 15 years. Yeah, I think they're happy.

They're using social outrage to target a generation who hate's capitalism......so that they can make more money.

[DaFace]

Originally Posted by The Franchise

They're using social outrage to target a generation who hate's capitalism......so that they can make more money.

Yep. It's ironic all around when you really think about it.

[DaFace]

For anyone who actually cares on the "business sense" part of all of this, this article is pretty fascinating.

https://www.adweek.com/brand-marketi...ct-with-women/

In short, based on online conversations (like this one), conversations about "Gillette" have historically been about 56% by men and about 64% by people age 35+. However, if you look at conversations about "shaving," it's only 38% by men and 25% by people age 35+. In other words, they were severely missing out on the market of young women.

And that group has reacted very positively to the ad.

[chiefzilla1501]

Originally Posted by DaFace

For anyone who actually cares on the "business sense" part of all of this, this article is pretty fascinating.

https://www.adweek.com/brand-marketi...ct-with-women/

In short, based on online conversations (like this one), conversations about "Gillette" have historically been about 56% by men and about 64% by people age 35+. However, if you look at conversations about "shaving," it's only 38% by men and 25% by people age 35+. In other words, they were severely missing out on the market of young women.

And that group has reacted very positively to the ad.

Thats something I spoke about last week. I mentioned that Gillette would gladly sacrifice a few older customers if it meant drawing in a younger customer. It's just business 101. Razor category is a unique category that's all about customer lifetime value. Gillette sells you the first razor and you might have someone buying replacement blades for 50+ years. And they are under heavy attack with this young audience because shave clubs are stealing a ton of this market share. So they dont care about what older people like us think as much as we'd like to believe they do.

[stevieray]

Originally Posted by DaFace

In other words, they were severely missing out on the market of young women.

And that group has reacted very positively to the ad.

so, it's about money.

always is....