Gillette

[SuperChief]

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

[T-post Tom]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

Damn, it feels good to be a gangsta...

[Tonka83]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

Because "Toxic Masculinity" has become a code word for 'anything that is not feminine is bad and should be destroyed'.

[DJ's left nut]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

Because companies have been using that message to great effect for years and it doesn't come across as preachy bullshit.

Seriously - how often does "Hey, it's okay to be an asshole" sell a power drill? Of course it doesn't, but those ads can be made focusing on the pride of being a good person rather than that kind of virtue signaling horseshit.

Does the fact that this particular ad has inspired such a visceral reaction not speak directly to its problem? I mean contrast that with something as simple as those hokey "close shave America, close shave Barbesol" ads that demonstrate men working hard and then going home and being caring husbands and fathers - it's the same friggen message just not delivered in a bullshit condescending fashion.

Men don't need to be preached at not to be mouth-breathing neanderthals any more than women need to be scolded not to be judgmental screeching harpies. Again, if you flip this ad the other way, the vitriolic backlash would be deafening.

Then again, you used 'mansplaining' in a non-ironic manner so I'm guessing your definition of "the best version of you that you can be" is not going to align with anyone who didn't watch this ad and immediately damn their genitalia. I'll decide what the best version of me is, thank you.

[SuperChief]

Originally Posted by DJ's left nut

Because companies have been using that message to great effect for years and it doesn't come across as preachy bullshit.

Seriously - how often does "Hey, it's okay to be an asshole" sell a power drill? Of course it doesn't, but those ads can be made focusing on the pride of being a good person rather than that kind of virtue signaling horseshit.

Does the fact that this particular ad has inspired such a visceral reaction not speak directly to its problem? I mean contrast that with something as simple as those hokey "close shave America, close shave Barbesol" ads that demonstrate men working hard and then going home and being caring husbands and fathers - it's the same friggen message just not delivered in a bullshit condescending fashion.

Men don't need to be preached at not to be mouth-breathing neanderthals any more than women need to be scolded not to be judgmental screeching harpies. Again, if you flip this ad the other way, the vitriolic backlash would be deafening.

Then again, you used 'mansplaining' in a non-ironic manner so I'm guessing your definition of "the best version of you that you can be" is not going to align with anyone who didn't watch this ad and immediately damn their genitalia. I'll decide what the best version of me is, thank you.

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

[Discuss Thrower]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

[SuperChief]

Originally Posted by Discuss Thrower

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

You're so far off base, dude. It clearly pointed to issues that people are facing and said, "Hey, don't do that stuff. Step up and help people be better. You can be better."

What part of that says he's bad because he's a dude? Because it was about men-related issues?

[FringeNC]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Imagine a commercial that highlighted recent terror attacks by Muslims, and the message of the commercial was "Muslims, be better human beings." Would you have a problem with that? Of course, very few Muslims are taking part in any of that conduct, so they'd be fine with it, right?

[vailpass]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Another problem with this ad is it encourages douche nozzles to think it's okay to be a douche nozzle.

[chiefzilla1501]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

The idea that men can do better given their tag line is a clever idea. Yeah, I agree we can challenge male behavior without threatening our masculinity. But the execution made me cringe. I support anti bullying and that there are way too many women with legitimate gripes. But the MeToo movement has actually made the problem worse by sensationalizing every small gripe with an over the top reaction while diluting legit gripes from the many women legitimately wronged. I also noticed how the as not so subtly tried to make sure the ad didn't send the wrong diversity message. You could practically play a drinking game and drink to all the ways they forced some kind of pc message in there.

I hope Gillette can course correct and do this the common sense way that would be great. I support the idea but this was a total swing and a miss.

[SuperChief]

Originally Posted by chiefzilla1501

The idea that men can do better given their tag line is a clever idea. Yeah, I agree we can challenge male behavior without threatening our masculinity. But the execution made me cringe. I support anti bullying and that there are way too many women with legitimate gripes. But the MeToo movement has actually made the problem worse by sensationalizing every small gripe with an over the top reaction while diluting legit gripes from the many women legitimately wronged. I also noticed how the as not so subtly tried to make sure the ad didn't send the wrong diversity message. You could practically play a drinking game and drink to all the ways they forced some kind of pc message in there.

I hope Gillette can course correct and do this the common sense way that would be great. I support the idea but this was a total swing and a miss.

This is the problem. This right here. That's such a patently false narrative that's not based in reality - whatsoever.

Now why would you reinforce this obviously wrong notion? Because it fits your narrative and the narrative that you've been told by your silo. Stop that.

[chiefzilla1501]

Originally Posted by SuperChief

This is the problem. This right here. That's such a patently false narrative that's not based in reality - whatsoever.

Now why would you reinforce this obviously wrong notion? Because it fits your narrative and the narrative that you've been told by your silo. Stop that.

Silo? I'm pretty left of center on a lot of social issues. I support women's rights. I don't support the pc approach to exaggerating the issue to the point where good people get staked out in witch hunts because of semantically offensive comments, or where all men are terrible people instead of focusing energy on those who legitimately should do better. By attacking good men, they've ruined any legitimacy to their movement. And when a women who didn't like how she was looked at gripes and wins big, the loser is the women who was the victim of blatant discrimination or harassment.

[Fishpicker]

I'm just glad Gillette has cleaned up their image.

https://adage.com/article/news/gille...electra/45694/

CINCINNATI (AdAge.com) -- In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay.

Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati before heading to Los Angeles for a recording and acting career that has included starring in the TV series Baywatch and a Playboy photo spread. Teens under 18 must get a parent or other adult to do the bidding on their behalf, per eBay rules.

[bdj23]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

[Rams Fan]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

The thing is, what's portrayed in the ad, isn't "toxic masculinity".

Sexual harassment, sexual assault, etc. can be done by both men and women. Those are legal crimes. Portraying it as only a male issue is dumb and wrong.

Do I agree with the message that I think Gillete is trying to portray that bad behavior shouldn't be tolerated? Yes. Do I think that scape goating it and making it seem as a social norm and only a male issue is the right way to go about it? **** no.