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01-15-2019, 07:57 PM | #1 | |
MVP
Join Date: Oct 2010
Casino cash: $10019560
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Quote:
But whatever. I'm out. |
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Posts: 11,000
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01-15-2019, 08:21 PM | #2 | |
In Search of a Life
Join Date: Aug 2008
Casino cash: $1934497
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Quote:
And yes, young customers for the razor category are significantly more valuable than older customers. Not just a little. A lot. It's simple customer lifetime value and switching costs. That's not talking out my ass. That's simple economics. No company values losing customers, but acquiring 1 young customer is probably worth losing a few older ones in the razor category. Not that that's even much of a risk, since brand loyal customers are far less likely to leave, even if they hate an ad like this. |
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Posts: 48,260
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01-15-2019, 08:29 PM | #3 | |
'Tis my eye!
Join Date: Aug 2000
Location: Chiefsplanet
Casino cash: $10269900
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Quote:
This is just another way for the elites in this country to use their money and power to tell us all how much better than us they are. Us cretins out here beating our wives and spanking our secretaries. |
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Posts: 100,022
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01-15-2019, 08:44 PM | #4 | |
In Search of a Life
Join Date: Aug 2008
Casino cash: $1934497
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Quote:
I don't see that. P&G is a brand machine. They don't do anything without a shitload of testing. There's tons of business logic for going after a millennial target. Purchasing razors is much less price sensitive than many typical OTC categories (just read brand loyalty is something like 36%). It's a reason Gillette has been gouging customers for years with crazy margins. Young customers are big-time customer targets for Gillette, and they're getting picked off left and right by online shave clubs. To me, this felt like an idea that made strategic sense, but the execution was way too cheesy... which maybe has something to do with your second point. |
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Posts: 48,260
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01-15-2019, 08:24 PM | #5 |
'Tis my eye!
Join Date: Aug 2000
Location: Chiefsplanet
Casino cash: $10269900
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Not to go off topic, but there are some service providers (cable, mobile, and the like) that don't work too hard to retain customers. Not all of them but some of them. A lot of them don't mind moderate churn because they make just as much money losing a customer for 2 years and then signing them up again after they leave the competition as they do just trying to keep them.
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Posts: 100,022
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