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cmh6476 · 01-14-2019, 07:08 PM

thought this to be timely this week

Beef Supreme · 01-15-2019, 04:12 PM

Quote:

Originally Posted by chiefzilla1501

The real question is if it was more positive than negative to millennials and younger audience. Could be, but who knows. I don't think Gillette cares about pissing off older audiences. Razor category values acquiring younger customers a lot more than keeping older ones.

Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.

htismaqe · 01-15-2019, 04:12 PM

Quote:

Originally Posted by Rams Fan

"Normies" don't use the word "toxic masculinity" to describe what people like Harvey Weinstein, Kevin Spacey, Matt Lauer do.

chiefzilla1501 · 01-15-2019, 04:23 PM

Quote:

Originally Posted by Beef Supreme

Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.

I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.

**Easy 6** · 01-15-2019, 04:24 PM

Quote:

Originally Posted by Marcellus

I am impressed at your ability to completely and totally miss the true point of almost every conversation involving SJW topics.

The add is insulting on many many levels as it very simply driving a false male stereotype.

For example the guy suddenly deciding to break up the 2 boys fighting at the BBQ because he had some sort of epiphany, as if breaking up the fight isn't the norm and letting them just wail away on each other isn't the extreme outlier.

Every visual example used in the stupid video is the outlier and not the norm.

SuperQueef is one of the 3 biggest nothing's on this board, don't bother with him

Beef Supreme · 01-15-2019, 04:30 PM

Quote:

Originally Posted by chiefzilla1501

I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.

First of all, I'm not sure the alienation is limited to "older audiences." I've seen plenty of evidence that suggests you are pulling that out of your ass. Second, do older men not shave anymore? Do they not buy razors? What makes you think a younger audience is more valuable beyond the fact that they are likely to live longer so might be around to buy razors in the distant future? Third, I'm pretty sure if you asked the Gillette brass if they would be okay with pissing off a big segment of their customer base, they probably wouldn't be.

CoMoChief · 01-15-2019, 04:31 PM

Quote:

Originally Posted by Third Eye

You guys must have some kick ass lives if this is the kind of shit that gets you worked up;a ****ing tv commercial.

It's not "just" the tv commercials..It's the overlying problem of EVERYTHING in today's modern culture is all about being anti-white heterosexual male, and they're indoctrinating the next generations to believe this garbage.

TV shows, music, movies, sports etc...you can't turn on your TV or browse the interwebz without coming across this nonsense. Everyone is offended now by anything and everything, and it's all being programmed into us via media and most people don't even know it nor do they care. smh

**Baby Lee** · 01-15-2019, 04:52 PM

Quote:

Originally Posted by Rams Fan

"Normies" don't use the word "toxic masculinity" to describe what people like Harvey Weinstein, Kevin Spacey, Matt Lauer do.

Do you, as a "normie", realize that Gillette acting patriarchal is portraying the exact ****ing problem that the commercial seems to be addressing?

Quote:

Originally Posted by htismaqe

chiefzilla1501 · 01-15-2019, 04:57 PM

Quote:

Originally Posted by Beef Supreme

First of all, I'm not sure the alienation is limited to "older audiences." I've seen plenty of evidence that suggests you are pulling that out of your ass. Second, do older men not shave anymore? Do they not buy razors? What makes you think a younger audience is more valuable beyond the fact that they are likely to live longer so might be around to buy razors in the distant future. Third, I'm pretty sure if you asked the Gillette brass if they would be okay with pissing of a big segment of their customer base, they probably wouldn't be.

Like I said, I don't know if it alienated younger audiences or not. I didn't like the ad and it's no doubt polarizing for younger audiences. Maybe for the worse. I don't know. I'm not a millennial and won't pretend to know what they're thinking.

But in terms of customer lifetime value, no doubt younger customers are more valuable. Razors are an extremely brand loyal category. You have to get them early or else it's really difficult to get them to switch. Goes without saying you'd rather acquire a new customer who'll be there for 30 years even if it means losing a customer who'll only buy from you for 10 more years. Especially important if younger customers are starting to get picked off by shave clubs.

**CrazyPhuD** · 01-15-2019, 05:19 PM

Quote:

Originally Posted by chiefzilla1501

I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.

True, but hipsters don't shave, so it's not clear if they added younger customers.

**CrazyPhuD** · 01-15-2019, 05:26 PM

Now what would be hilarious is if Schick came out with a modern day version of this in response...

**PHOG** · 01-15-2019, 05:30 PM

Beef Supreme · 01-15-2019, 05:54 PM

Quote:

Originally Posted by CrazyPhuD

True, but hipsters don't shave, so it's not clear if they added younger customers.

His analysis is more than likely not even true. There are a lot of variables and he is talking out of his ass. But i wish him luck in his new ad agency. He is going to need it.

Third Eye · 01-15-2019, 05:56 PM

Quote:

Originally Posted by CoMoChief

It's not "just" the tv commercials..It's the overlying problem of EVERYTHING in today's modern culture is all about being anti-white heterosexual male, and they're indoctrinating the next generations to believe this garbage.

TV shows, music, movies, sports etc...you can't turn on your TV or browse the interwebz without coming across this nonsense. Everyone is offended now by anything and everything, and it's all being programmed into us via media and most people don't even know it nor do they care. smh

So the answer is to be more offended?

Fishpicker · 01-15-2019, 06:25 PM

there's more

P&G is most concerned with intersectional equality

in·ter·sec·tion·al·i·ty
/ˌin(t)ərsekSHəˈnalədē/Submit
noun
the interconnected nature of social categorizations such as race, class, and gender as they apply to a given individual or group, regarded as creating overlapping and interdependent systems of discrimination or disadvantage.

vailpass · 01-15-2019, 06:33 PM

Quote:

Originally Posted by SuperChief

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

Your moms would be proud.

01-14-2019, 07:08 PM
cmh6476 Keep Camp Home! Join Date: Sep 2003 Location: St Joe MO Casino cash: $2686277	Gillette thought this to be timely this week
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01-15-2019, 05:26 PM	#145
CrazyPhuD Meow Join Date: Jun 2005 Casino cash: $10005050	Now what would be hilarious is if Schick came out with a modern day version of this in response... __________________ "Political correctness is a doctrine, fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it is entirely possible to pick up a t*rd by the clean end"
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01-15-2019, 05:30 PM	#146
PHOG Dazed and Confused Join Date: Jan 2002 Location: Somewhere Out There Casino cash: $2060500
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01-15-2019, 06:25 PM	#149
Fishpicker On one quarter Join Date: Jul 2005 Location: I play all day Casino cash: $3347111	there's more P&G is most concerned with intersectional equality in·ter·sec·tion·al·i·ty /ˌin(t)ərsekSHəˈnalədē/Submit noun the interconnected nature of social categorizations such as race, class, and gender as they apply to a given individual or group, regarded as creating overlapping and interdependent systems of discrimination or disadvantage. __________________ A person who has been [ideologically] demoralized cannot assess true information. the [demoralization] process is complete and irreversible. -Yuri Bezmenov on Soviet Subversion
Posts: 6,126