Gillette

[chiefzilla1501]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

The idea that men can do better given their tag line is a clever idea. Yeah, I agree we can challenge male behavior without threatening our masculinity. But the execution made me cringe. I support anti bullying and that there are way too many women with legitimate gripes. But the MeToo movement has actually made the problem worse by sensationalizing every small gripe with an over the top reaction while diluting legit gripes from the many women legitimately wronged. I also noticed how the as not so subtly tried to make sure the ad didn't send the wrong diversity message. You could practically play a drinking game and drink to all the ways they forced some kind of pc message in there.

I hope Gillette can course correct and do this the common sense way that would be great. I support the idea but this was a total swing and a miss.