Blackberry's fall

[AndChiefs]

I thought this was an interesting piece about Research in Motion (RIM/maker of Blackberries) and how it went from the top of the cell phone world to its current predicament. The article itself is quite long and probably won't be everyone's cup of tea but I recommend reading it if you're at all interested in business.

Mods: Feel free to move to the Media Center if you wish but I figured it was interesting enough to put out here where more than five people might actually see it.

Short excerpt:

“The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did. Consumers would say, ‘I want a faster browser.’ We might say, ‘You might think you want a faster browser, but you don’t want to pay overage on your bill.’ ‘Well, I want a super big very responsive touchscreen.’ ‘Well, you might think you want that, but you don’t want your phone to die at 2 p.m.’ “We would say, ‘We know better, and they’ll eventually figure it out.’ ”

Read the story here.