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06-04-2013, 11:18 AM | |
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Cancer Center rebrands chemotherapy as "Superformula"
Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea. posted on June 1, 2013 at 2:54pm EDT copyranter BuzzFeed Staff Share4KTweet603EmailPin it NEW React with an animated GIF! React The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created. From the ad agency press note: Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. (The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, Superman, Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula. As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure. This three-way collaboration is one of the best branding ideas I’ve ever seen. See the video below. Share On Facebook Tweet More ▾ http://www.buzzfeed.com/copyranter/c...y-superformula |
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06-04-2013, 04:47 PM | #16 |
Don't Be A Dick
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06-04-2013, 04:49 PM | #17 |
Don't Tease Me
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i don't know
i've just seen what chemo does .... up close ... several times ... it sucks.
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06-04-2013, 04:50 PM | #18 |
Woman should only make babies
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Can't wait till batman regulates on Zeta Jones Meatwallet
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06-04-2013, 04:51 PM | #19 |
Don't Be A Dick
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06-04-2013, 04:52 PM | #20 |
Don't Tease Me
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nope ... i was just lashing out because cancer sucks
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06-04-2013, 05:50 PM | #21 |
....
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VARSITY
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06-04-2013, 06:10 PM | #22 |
Sexiest Athlete
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06-04-2013, 06:21 PM | #23 |
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Say what you want, but I've seen the positive outcome of chemo with my two year old grandson. St. Judes is a wonderful place that goes above and beyond for the little tots in there. I'm VERY grateful they exist and modern technology beat a disease that was once considered a death sentence. Cody's been cancer free since February, his hair is growing back, and has a very proud "Papa" who appreciates the gift St. Judes has given him.
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06-04-2013, 07:13 PM | #24 |
Valiant 'The Thread Killer'
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it is grand and evil at the same time.. Superheroes are most of this kids fictional idols, so what happens when the formula/therapy fails? Lot of misplaced anger is going to come later from this..
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06-04-2013, 08:36 PM | #25 |
Everybody Lies.
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I'm thinking DC could have a new plot for a future supervillain brewing here...
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06-04-2013, 08:46 PM | #26 |
Ain't no relax!
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Wait... what? You're worried about the misplaced anger toward fictional superheroes? In the event of chemo failing? WTF? Is this a serious concern?
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06-04-2013, 11:28 PM | #27 |
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Great idea for the kids. Positive attitude goes a long way in treatment.
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06-04-2013, 11:31 PM | #28 |
Everybody Lies.
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06-05-2013, 02:07 AM | #29 | |
WhatUneed2Hear
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Quote:
My Neighbor just died from these wonderful treatments. She leaves behind 9 and 11 year old boys. This shit just isn't right.
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06-05-2013, 03:55 AM | #30 |
GBM 8-12-15
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