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09-14-2012, 11:28 PM | |
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Ok I have a weird one for you guys...
So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever...
Now here is the kicker... the business... SUGAR'S UPTOWN CABARET! Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is) OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec. |
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09-18-2012, 11:34 PM | #61 |
THREEPEAT!!!
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aaaaaaaaaaaaaaaaaaaaaaaaaaaaand?
meeting go well? |
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09-19-2012, 12:06 AM | #62 |
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It was called something different when I was there about 8 or more years ago, but I remember you could touch....that was pretty wild.
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09-19-2012, 12:21 AM | #63 | |
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Quote:
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09-19-2012, 05:54 PM | #64 |
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Yup, I have the go ahead to create a project plan and rough mockups of how it would all work. Waiting on word back from the POS guys to find out about loyalty card integration. Assuming all of this works out and moves forward.. the next step will be to get one or two dancers to act as test subjects and a mini-focus group. I'll keep ya posted as it moves forward.
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09-19-2012, 06:00 PM | #65 | |
Someone pass the antifreeze
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Quote:
The club needs to tweet its "menu" for the evening. |
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09-19-2012, 06:49 PM | #66 |
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in theory, my solution will be better because you won't have to publicly be a "follower" on Twitter.. where everyone can see you follow a strip club.
That is one key aspect that I am trying to keep in mind.. the idea that it's important to get the info out there discreetly. |
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09-20-2012, 03:08 AM | #67 |
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The place needs a well-recognized spokesperson who will represent the business with the appropriate sexiness-with-suave combination and appeals to men of all ages. Yeah, you got it: Betty White.
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