606 Points In A Season

[Mile High Mania]

Originally Posted by Rain Man

My theory is that they're broadening the base while narrowing the foundation. They're dumbing down the game and making it more popular among non-fans, because it's cool to go to a Super Bowl party and wear official NFL-branded merchandise.

However, this approach is hurting the core of the fan base, those people who will go fill a stadium on Week 15 when the two teams are 6-8.

On its current path, I think the NFL will continue to see TV ratings rise for big games, but they'll see stagnation and then a decline in TV ratings and attendance for teams that aren't winning. The NFL-branded casual fans that the NFL is courting aren't going to care about those games, and the hardcore fans are being driven away. In the end, I think there'll be a business crisis in the NFL as a result of the marketing-driving approach that's being used right now.

You can use marketing to grow the NFL just like you can with any other business. But at the same time you have to recognize that it's a bit different than other consumer goods, and increasing short-term sales at the cost of long-term loyalty carries a price.

Three things jump out at me:

1 - Dumbing down the fan base. Exciting games "sell" tickets and make it a must see experience. I think in time, you'll see a shift back from what we have right now. Nothing that goes back to the 70s/80s, but they're overly sensitive to the injury concerns (concussions, lawsuits, etc) and while safety is a big part of it (right or wrong), it's making more games more fun to watch by a broader fan base... again, I don't think that's dumbing it down though.

2- Core fan base ... honestly, how many teams will sell out or reach a near sell out with two 6-8 teams battling it out for nothing in week 15? You're going to have your diehards that show up, win or lose. If you want to blame weak attendance on something, look at ticket prices, etc - not the rules changes.

3 - Decline in ratings ... see #2 above. Few people want to watch crappy teams play on TV. There are so many things competing for our attention and long gone are the days of just sitting around all weekend and watching whatever games are on TV. There's just too much to do now and you can catch the highlights and recaps online any time after those crappy games are over.

If anything, the rules changes that favor offense makes games between the Browns and Jags late in the season worth watching.

I agree that it's a bit watered down when you view it from a defensive perspective, but big stadiums, suites, crazy contracts... there are big bills to pay and they'll squeeze the fans out of every nickle we want to give them.

You can't just say on a whim "I think I'll take my family to a game in a couple of weeks". You might get tickets, but you're going to pay a ton of money when it's all said and done for a family of 4 to experience an NFL game.

That is what the league has as a major issue... that is why nobody wants to go watch the Jags suffer through a game.