Toyota On Field Ad will piss everyone off

[tecumseh]

Originally Posted by Strongside

Look, I work in advertising. Sometimes I wonder what dipshit strategist is selling these ideas to his clients and to the NFL. There's such a thing as NEGATIVE brand recognition, and this is a textbook example. It's one thing if you pay a network/league to arrange to have the announcers say "And now the offense has entered the red zone, brought to you by Toyota." But putting it on the field is just going to piss people off and create a distaste for your brand and your advertising, no matter where it appears from then on.

This is just stupid.

My hopes is this is just a test run. Once they get significant negative blowback, they"ll probably go another way. At least in the short term.