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#16 |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
Casino cash: $7170204
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Paper/invite/stationery industry is actually booming in the digital age, but it's more of a boutique/independent market, which I think is hurting Hallmark.
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#17 | ||
Mindful Taoist German
Join Date: Aug 2000
Casino cash: $6501662
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I was horrible at proofs in HS but I'm thinking if the first statement is true the 2nd half should be making bank...
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#18 |
I'm with the banned.
Join Date: Sep 2006
Casino cash: $5658955
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I know a couple guys that worked there several years ago. They thought that it was a pretty good place for the suits, and nothing but an entry level meat grinder for the creatives. The trick was stifling every creative urge long enough to become a suit.
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#19 | |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
Casino cash: $7170204
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Quote:
But that's why, from what I understand, Hallmark is updating their image and storefronts. Moving from this: ![]() To this:
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#20 |
Forever Royal
Join Date: Mar 2012
Casino cash: $-1878700
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The store on the plaza looks like that one now. I remember when my wife and I went in there it was an interesting place but we had no idea what store we were in until we realized all the products were Hallmark products.
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#21 |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
Casino cash: $7170204
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Yeah. I think that picture is from the plaza store, actually.
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#22 | |||
Mindful Taoist German
Join Date: Aug 2000
Casino cash: $6501662
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Good or bad, Hallmark is only important to grandmothers today. Who sends a card when you tan text/tweet/im/facebook that person with any pic you want to send?...
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#23 | |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
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The problem is that the demographic who considers evites trashy and impersonal likely have similar feelings about Hallmark, seeing it as akin to Wal-Mart. They're kind of stuck in a bad place as a company because they're too big to capture niche markets, but the overall market is decreasing.
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#24 | |||
Mindful Taoist German
Join Date: Aug 2000
Casino cash: $6501662
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I don't own a cell phone and never will. I also see no point in buying a paper card and paying more to ship said meaningless card...
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#25 |
Forever Royal
Join Date: Mar 2012
Casino cash: $-1878700
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Hallmark is way more than cards so I don't think they are going anywhere all of the sudden like a Blockbuster. But even the cards seem to sell well out of the grocery stores still.
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#26 | |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
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Contrast that with a single wedding appointment for invites. She can clear $3000+ off one sale, if it's the right customer. Hallmark doesn't do custom invites and such, though. So being relegated in the public's mind to just cards screws them, as people who buy cards now really want clever/profane/witty and printed by small letterpress printers. None of which is represented by HMK at the moment.
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#27 |
Superbowl MVP
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I have had a friend that has worked for them in their Point of Sale Support / training or something - He is very proud of his company and seems to love what he does.
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#28 | |||
Mindful Taoist German
Join Date: Aug 2000
Casino cash: $6501662
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Quote:
And they do more, I get that as well. They do sell collectables. But even that is a down trending business model. They sell 2nd hand $3it and cute dogs and angel figures. And even if they suddenly changed tomorrow and sold Batman figurines it would only hasten their demise and isolate the very small market they do have. So even the people that do buy cards don't tend to buy them there. And they have almost nothing in collectibles. No exclusives other than cheap trinkets...
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#29 |
Supporter
Join Date: Apr 2007
Location: Scott City KS
Casino cash: $-1575266
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Are they wanting her to run a store or something corporate?
If it's just a store I have a hard time seeing it be better than what she has. |
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#30 |
In Search of a Life
Join Date: Aug 2001
Location: Fayetteville, AR
Casino cash: $7170204
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Oh no. It would be corporate if she were to do it. She's just looking at options. Time for some kind of stretch and she can either do it with someone else or stretch her existing business. The grind of that is wearing us all down though. And scaling it will take even more that we aren't sure we can give right now.
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