Home Discord Chat
Go Back   ChiefsPlanet > Nzoner's Game Room
Register FAQDonate Members List Calendar

Reply
 
Thread Tools Display Modes
Old 11-09-2011, 11:13 AM  
Deberg_1990 Deberg_1990 is offline
In Search of a Life
 
Deberg_1990's Avatar
 
Join Date: Jan 2004
Location: San Antonio Tx.
Casino cash: $64454
The Footage the NFL Won't Show You: All 22

http://online.wsj.com/article/SB1000...150731054.html



Every play during an NFL game is filmed from multiple angles in high definition. There are cameras hovering over the field, cameras lashed to the goalposts and cameras pointed at the coaches, who have to cover their mouths to call plays.

But for all the footage available, and despite the $4 billion or so the NFL makes every year by selling its broadcast rights, there's some footage the league keeps hidden.

Every play during an NFL game is filmed from multiple angles in high definition. There are cameras hovering over the field, cameras lashed to the goalposts and cameras pointed at the coaches, who have to cover their mouths to call plays.

But for all the footage available, and despite the $4 billion or so the NFL makes every year by selling its broadcast rights, there's some footage the league keeps hidden.

If you ask the league to see the footage that was taken from on high to show the entire field and what all 22 players did on every play, the response will be emphatic. "NO ONE gets that," NFL spokesman Brian McCarthy wrote in an email. This footage, added fellow league spokesman Greg Aiello, "is regarded at this point as proprietary NFL coaching information."

For decades, NFL TV broadcasts have relied most heavily on one view: the shot from a sideline camera that follows the progress of the ball. Anyone who wants to analyze the game, however, prefers to see the pulled-back camera angle known as the "All 22."

While this shot makes the players look like stick figures, it allows students of the game to see things that are invisible to TV watchers: like what routes the receivers ran, how the defense aligned itself and who made blocks past the line of scrimmage.

By distributing this footage only to NFL teams, and rationing it out carefully to its TV partners and on its web site, the NFL has created a paradox. The most-watched sport in the U.S. is also arguably the least understood. "I don't think you can get a full understanding without watching the entirety of the game," says former head coach Bill Parcells. The zoomed-in footage on TV broadcasts, he says, only shows a "fragment" of what happens on the field.

For much of the NFL's history, seeing only part of the field wasn't a big problem. Passing wasn't as common, or complex, as it is today.

The NFL's creative geniuses were focused on the ground game and the lively run-blocking schemes that came with it. But as NFL offenses began passing more and sending more players into passing routes, they began stretching out the area in which plays are executed—making the All-22 footage more valuable. By the 1980s, when San Francisco's Bill Walsh began to perfect his pass-intensive West Coast offense, a scheme that involved moving the ball with quick, methodical throws, more of the game began to disappear beyond the edge of the television screen. Today's offenses, which routinely use four or even the maximum five receivers, have all but outgrown the traditional zoomed-in view.

Without the expanded frame, fans often have no idea why many plays turn out the way they do, or if the TV analysts are giving them correct information. On a recent Sunday, San Francisco 49ers quarterback Alex Smith threw a deep pass to tight end Delanie Walker for a 26-yard touchdown. Daryl Johnston, the Fox color man working the game, said Smith's throw was "placed perfectly" and that Tampa Bay Buccaneers safety Corey Lynch was "a little bit late getting there."

Greg Cosell, producer of the ESPN program "NFL Matchup," who is one of the few people with access to All-22 footage, said the 49ers had purposely overloaded the right side of the field so each receiver would only be covered by one defender. Lynch, the safety, wasn't late getting there, Cosell says. He was doing his job and covering somebody else. Johnston could not be reached for comment.


Frank Hawkins, a former NFL executive during the 1990s who is now a Scalar Media Partners consultant, says he remembers the NFL considering releasing the All 22. The biggest objection, he said, came from the football people.

Charley Casserly, a former general manager who was a member of the NFL's competition committee, says he voted against releasing All-22 footage because he worried that if fans had access, it would open players and teams up to a level of criticism far beyond the current hum of talk radio. Casserly believed fans would jump to conclusions after watching one or two games in the All 22, without knowing the full story.

"I was concerned about misinformation being spread about players and coaches and their ability to do their job," he said. "It becomes a distraction that you have to deal with." Now an analyst for CBS, Casserly takes an hour-and-a-half train once a week to NFL Films headquarters in Mt. Laurel, N.J. just to watch the All-22 film.

Lonnie Marts, a former linebacker for the Jacksonville Jaguars, says there are thousands of former NFL players who could easily pick apart play-calling and player performance if they had access to this film. "If you knew the game, you'd know that sometimes there's a lot of bonehead plays and bonehead coaching going on out there," he says.


After he retired, Marts says he wanted to talk about the Jaguars on a radio show, so he contacted the video guy from the Jaguars—who was a friend—and asked for a couple of game tapes. Marts says he never heard from the guy again.

The NFL makes a handful of plays from the All 22 available on its web site for a fee, but they're often so blurry the players' numbers aren't visible. Earlier this month, the league quietly asked fans, through a survey site, whether they would pay up to $100 to watch an online feed of the All 22.

News of the survey made its way to NFL message boards and fan sites, where the response among football obsessives was wildly positive. "Yes! Yes! Yes!" said one message-board post. Another said, "The All-22 tape would be amazing. We'd actually be able to see what the safeties are doing."

On a Buffalo Bills fan site called "The Buffalo Range," one message-board member said "I've been dying for them to release it for years. Please help me stuff the ballot box."

The NFL says the league wasn't actually serious about releasing the footage. The survey was meant only to gauge fan interest, Aiello says. "There's not a product in development," he says. "This is a long way from becoming a reality, if ever."
Posts: 68,709
Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.Deberg_1990 is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 12:12 PM   #16
nstygma nstygma is offline
Veteran
 
nstygma's Avatar
 

Join Date: Nov 2008
Location: ¿
Casino cash: $6879775
Quote:
Originally Posted by Pestilence View Post
U MAD BRO!?
he didn't even mention mecca!
__________________
you've heard that voice so long you believe it to be you
Posts: 2,237
nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.
    Reply With Quote
Old 11-09-2011, 12:16 PM   #17
Reerun_KC Reerun_KC is offline
Banned
 

Join Date: Aug 2005
Casino cash: $7231160
Quote:
Originally Posted by nstygma View Post
he didn't even mention mecca!
OR Dane....


I must be slipping or they are falling into the depths of no one gives a shit anymore?
Posts: 1,529
Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 12:30 PM   #18
nstygma nstygma is offline
Veteran
 
nstygma's Avatar
 

Join Date: Nov 2008
Location: ¿
Casino cash: $6879775
Quote:
Originally Posted by Reerun_KC View Post
OR Dane....


I must be slipping or they are falling into the depths of no one gives a shit anymore?
dane who? yeah you're probably right. but gimme the all-22, even if its only on big plays. i love it
__________________
you've heard that voice so long you believe it to be you
Posts: 2,237
nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.nstygma Forgot to Remove His Claytex and Got Toxic Shock Syndrome.
    Reply With Quote
Old 11-09-2011, 12:40 PM   #19
Groves Groves is offline
Turning the Corner
 

Join Date: Dec 2006
Location: Springfield, Missouri
Casino cash: $-961459
Time for a lawn chair, some helium, a camera, and a few snacks.
Posts: 2,391
Groves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby PiscitelliGroves 's adopt a chief was Sabby Piscitelli
    Reply With Quote
Old 11-09-2011, 02:00 PM   #20
58kcfan89 58kcfan89 is offline
Veteran
 

Join Date: Mar 2009
Casino cash: $9653187
Kinda funny that they talk about upping the level of criticism. I was an intern at NFL Films for NFL Network's "Playbook" show, where they have the All 22 footage available from every play of the last 8 years or so. The first thing my boss said when we met him, "My job is based on mistakes. Nearly every big play involves some kind of a stupid mistake and it's my job to point that out. I'm out of a job if these guys played a perfect game."

Anyway, that was an awesome summer, just hanging out & watching the tape all day. I'd love to see it made available, but I don't think it's ever going to happen. Only complaint I have is that the quality is horrible. If they did it in hi-def and made it available, I wouldn't do a damn thing but sit at home & watch it...

Last edited by 58kcfan89; 11-09-2011 at 07:08 PM..
Posts: 2,252
58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.58kcfan89 has just been standing around suckin' on a big ol' chili dog.
    Reply With Quote
Old 11-09-2011, 02:11 PM   #21
Rain Man Rain Man is offline
Seize life. Be an ermine.
 
Rain Man's Avatar
 

Join Date: Jul 2001
Location: My house
Casino cash: $-722449
VARSITY
I wouldn't mind seeing this on occasion just to see how defensive backfields operate. You never see what happens in the defensive backfield until the ball is in the air, which is a bit frustrating.

The other thing that annoys me is that the cameras cut away from the end of the play way too quickly. I'll see a tackle and then maybe another guy or two diving in, and then they cut away before the players get up, and I can't tell who was in on the tackle. Or sometimes I'll see a player jogging lazily when he could be delivering a hit at the end of a play, and then they cut away before I can identify the player. I don't want to see closeups of the quarterback's face afterward. I want to see who was near the play and who wasn't.
__________________
Active fan of the greatest team in NFL history.
Posts: 145,551
Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.Rain Man is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 02:17 PM   #22
jidar jidar is offline
MVP
 
jidar's Avatar
 

Join Date: May 2005
Location: a
Casino cash: $10004900
Quote:
Originally Posted by Reerun_KC View Post
"I don't think you can get a full understanding without watching the entirety of the game," says former head coach Bill Parcells. The zoomed-in footage on TV broadcasts, he says, only shows a "fragment" of what happens on the field.


I find this as bullshit.. There are plenty of guys here that know the game based off the TV "game tape" along with every assignment and play.


Parcells is full of shit and guys like Hamas and OTWP would ****ing own him in footbal related issues...
Well not so fast.

One of the early arguments about Cassell was whether or not he was holding the ball too long and missing open receivers or were the receivers just so bad they were never open. Of course now we've had a few years and we all blame Cassell, but in the beginning it wasn't so clear. Guys would come back from the games with completely different opinions about it. If we had had the full 22 viewpoint this wouldn't have even been anything to argue about.
Posts: 5,502
jidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking aboutjidar is the dumbass Milkman is always talking about
    Reply With Quote
Old 11-09-2011, 02:24 PM   #23
Ming the Merciless Ming the Merciless is offline
Emporer of Mongo
 
Ming the Merciless's Avatar
 

Join Date: Apr 2010
Location: Milky Way
Casino cash: $-682444
blah blah blah if we had the full 22 we could make even more threads about matt cassell sucking blah blah blah

herp derp
__________________
----
2018 Adopt-A-Chief : Chris Conley

2017 Adopt-A-Chief : FRANK ZOMBO

Click here-->***The Holy Chiefsplanet Lexicon ****
Posts: 46,213
Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 02:27 PM   #24
Otter Otter is offline
Live free or die hard
 
Otter's Avatar
 

Join Date: Sep 2000
Location: Durango, CO
Casino cash: $-951618
NFL Matchup (Ron Jaworski and Sal Palintonio sp?) often have overhead footage showing all 22 players.
__________________
Quote:
Originally Posted by Otter View Post
If the Chiefs manage to grab Mahomes I officially claim him as my "adopt a Chief".
Posts: 28,382
Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.Otter is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 02:29 PM   #25
SAUTO SAUTO is offline
Shit
 

Join Date: Jun 2008
Casino cash: $10039067
Quote:
Originally Posted by jidar View Post
Well not so fast.

One of the early arguments about Cassell was whether or not he was holding the ball too long and missing open receivers or were the receivers just so bad they were never open. Of course now we've had a few years and we all blame Cassell, but in the beginning it wasn't so clear. Guys would come back from the games with completely different opinions about it. If we had had the full 22 viewpoint this wouldn't have even been anything to argue about.
you should probably have your meter checked...
Posts: 55,715
SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 02:31 PM   #26
Ming the Merciless Ming the Merciless is offline
Emporer of Mongo
 
Ming the Merciless's Avatar
 

Join Date: Apr 2010
Location: Milky Way
Casino cash: $-682444
Quote:
Originally Posted by JASONSAUTO View Post
you should probably have your meter checked...
You just checked it for him and it said empty
__________________
----
2018 Adopt-A-Chief : Chris Conley

2017 Adopt-A-Chief : FRANK ZOMBO

Click here-->***The Holy Chiefsplanet Lexicon ****
Posts: 46,213
Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.Ming the Merciless is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 02:41 PM   #27
Time's Yours Time's Yours is offline
Starter
 

Join Date: Dec 2006
Casino cash: $7127317
Quote:
Originally Posted by Reerun_KC View Post
"I don't think you can get a full understanding without watching the entirety of the game," says former head coach Bill Parcells. The zoomed-in footage on TV broadcasts, he says, only shows a "fragment" of what happens on the field.


I find this as bullshit.. There are plenty of guys here that know the game based off the TV "game tape" along with every assignment and play.


Parcells is full of shit and guys like Hamas and OTWP would ****ing own him in footbal related issues...
LOL. Hamas and OTWP may put a lot of time into being football fans, but give me a break. They have 1/100th of the knowledge of someone like Parcells who has literally invested tens of thousands of hours of his time over several decades into professional football.

You are severely underestimating the gap between an extremely knowledgeable fan and someone who's had a long career in the sport.
Posts: 510
Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.Time's Yours is not part of the Right 53.
    Reply With Quote
Old 11-09-2011, 02:42 PM   #28
whoman69 whoman69 is offline
The Master
 
whoman69's Avatar
 

Join Date: Sep 2002
Location: Marion, IA
Casino cash: $10004925
Once they find they can charge for it, they will release it.
__________________
-Watching Eddie Podolak
Quote:
Originally posted by Logical
When the boobs are a bouncin, the Chiefs will be trouncin
What the Raiders fan has said is true, our customs are different. What Al Davis has said is unimportant, and we do not hear his words.
Posts: 23,101
whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.whoman69 is blessed with 50/50 Hindsight.
    Reply With Quote
Old 11-09-2011, 03:08 PM   #29
SAUTO SAUTO is offline
Shit
 

Join Date: Jun 2008
Casino cash: $10039067
Quote:
Originally Posted by phillip View Post
LOL. Hamas and OTWP may put a lot of time into being football fans, but give me a break. They have 1/100th of the knowledge of someone like Parcells who has literally invested tens of thousands of hours of his time over several decades into professional football.

You are severely underestimating the gap between an extremely knowledgeable fan and someone who's had a long career in the sport.
JFC what the hell is wrong with people today?
Posts: 55,715
SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.SAUTO is obviously part of the inner Circle.
    Reply With Quote
Old 11-09-2011, 03:08 PM   #30
Reerun_KC Reerun_KC is offline
Banned
 

Join Date: Aug 2005
Casino cash: $7231160
Quote:
Originally Posted by phillip View Post
LOL. Hamas and OTWP may put a lot of time into being football fans, but give me a break. They have 1/100th of the knowledge of someone like Parcells who has literally invested tens of thousands of hours of his time over several decades into professional football.

You are severely underestimating the gap between an extremely knowledgeable fan and someone who's had a long career in the sport.
It was 100% pure sarcasm.... Nothing more, nothing less...

but I there wasnt a time not to long ago that Hamas and I got into a discussion that he could actually run and NFL franchise and sucessfully run an NFL draft...

It was funny...
Posts: 1,529
Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.Reerun_KC is obviously part of the inner Circle.
    Reply With Quote
Reply


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump




All times are GMT -6. The time now is 01:59 AM.


This is a test for a client's site.
Fort Worth Texas Process Servers
Covering Arlington, Fort Worth, Grand Prairie and surrounding communities.
Tarrant County, Texas and Johnson County, Texas.
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2025, vBulletin Solutions, Inc.