2013 Superbowl commercials

[ghak99]

Originally Posted by chiefzilla1501

I did a stint marketing ag products. I don't think you understand the demographic. Farmers are looking for authenticity and a brand that speaks to them like another farmer would. This was a very effective ad. They knew their audience and they hit it well to every last detail.

Don't underestimate the connection to the guy who is now living in suburbia because the farm couldn't support him. A brief swing through my Facebook feed has several of these guys/girls commenting about moments from childhood.... Be it that long night with the newborn that died after all that work, the long days in the dirty ass field, that table scene, or just the fact they wanted to walk in dads footsteps but didn't get the chance.