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Old 05-07-2005, 10:18 PM  
Nzoner Nzoner is offline
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The Great American Beer crisis

The great American beer crisis.
By Daniel Gross

When the economy is booming, we pound a six-pack of Bud with our buddies and watch the game. When the economy is lousy, we pound a six-pack of Coors with our buddies and watch the game. When the economy is flat, we pound a six-pack of Miller with our buddies and watch the game. This is why companies that make beer—like those that make diapers, electricity, and cereal—have countercyclical stocks. When the economy hits a soft patch, investors take refuge in them.

But now there's a fear in our beer. Last week, two leading beer companies reported disappointing results. Anheuser-Busch, which claims more than half the U.S. beer market, announced it was suffering from falling demand and rising costs. The volume of Bud and Michelob sold in the U.S. fell 2.7 percent from the year-ago quarter. Newly merged cross-border beer powerhouse Molson Coors reported a loss, with net sales in the U.S. down 2 percent, and U.S. operating income off by nearly one-third. The most recent trading statement of Miller, the No. 2 U.S. beer brand now owned by SABMiller, showed marginal growth. In the past two years, according to Gary Hemphill, managing director of Beverage Marketing Corp., beer volume has risen at a meager 0.5 percent annual rate.

Why are brewers crying in their beers? In part, they're facing the same difficulties as other manufacturers. Costs for raw materials and energy are rising, and they're having difficulty passing costs along to consumers. But beer companies are also butting up against some powerful demographic and cultural trends that may flatten sales for years to come.
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Old 05-07-2005, 10:26 PM   #2
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Personally,I think more and more beer drinkers are just realizing that those beers mentioned really do suck.

**edited to add** Just one beer drinkers opinion.
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Last edited by Nzoner; 05-07-2005 at 10:42 PM..
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Old 05-07-2005, 10:56 PM   #3
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Yeah - those "brewers" (and I use that term loosely) are going to see their profits continue to flatten as more and more people realize they've been consuming pisswater for the past century.
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Old 05-07-2005, 10:58 PM   #4
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Yeah - those "brewers" (and I use that term loosely) are going to see their profits continue to flatten as more and more people realize they've been consuming pisswater for the past century.
I can't stand the pretentious "This is Budweiser. This is beer." commercials with George Clooney.
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Old 05-07-2005, 11:03 PM   #5
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Seens like several of the premium brands have stepped up their marketing efforts in the last few years. Wonder if that has much to do with it.

I definitly seems like people are drinking premiums and micros at bars more often these days. Hell at most places its not much difference in price either. Chip in the extra quarter and you can drink something that doesnt suck.
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Old 05-07-2005, 11:06 PM   #6
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Quote:
Originally Posted by Miles
Seens like several of the premium brands have stepped up their marketing efforts in the last few years. Wonder if that has much to do with it.

I definitly seems like people are drinking premiums and micros at bars more often these days. Hell at most places its not much difference in price either. Chip in the extra quarter and you can drink something that doesnt suck.
We got a place here that has 24 oz Blvd Wheat for $3.75.

Works for me.
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Old 05-07-2005, 11:44 PM   #7
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Quote:
Originally Posted by Miles
I definitly seems like people are drinking premiums and micros at bars more often these days. Hell at most places its not much difference in price either. Chip in the extra quarter and you can drink something that doesnt suck.
Very true, last night I was drinking Bass while my friends went Miller Lt. When the night was over I had only spent about $2 more than them. And my beer didn't taste like piss. The only problem is that the good beers don't come in the convenient 30 pack.
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Old 05-08-2005, 04:28 AM   #8
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Old 05-08-2005, 05:41 AM   #9
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Old 05-08-2005, 06:43 AM   #10
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Quote:
Originally Posted by Miles
I definitly seems like people are drinking premiums and micros at bars more often these days. Hell at most places its not much difference in price either. Chip in the extra quarter and you can drink something that doesnt suck.
After spending a lot of years in Germany, I got used to beers with a little more kick to them. Can't drink the standard brands anymore. I think the trend in the U.S. beer industry is the customer base is becoming more loyal to local breweries and specialty brands.
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Old 05-08-2005, 07:00 AM   #11
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As I have been deployed for the last earnings period, I take full responsibility for this decline. I will correct this oversight immediately upon my return to the States...JUST UNDER TWO WEEKS TO GO!!
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Old 05-08-2005, 09:10 AM   #12
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Old 05-08-2005, 10:51 AM   #13
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As I have been deployed for the last earnings period, I take full responsibility for this decline. I will correct this oversight immediately upon my return to the States...JUST UNDER TWO WEEKS TO GO!!
This Bud's for you.

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Old 05-08-2005, 12:37 PM   #14
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Originally Posted by AirForceChief
As I have been deployed for the last earnings period, I take full responsibility for this decline. I will correct this oversight immediately upon my return to the States...JUST UNDER TWO WEEKS TO GO!!
all right!

have a saft trip home...

and thank you for your service...

GO CHIEFS!!
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Old 05-08-2005, 04:09 PM   #15
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